Kelly Mcguigan Email & Phone Number

Irving, Tx, Us

Nexstar Digital, the digital business of Nexstar Media Group, Inc. (NASDAQ: NXST), operates 125 websites and 239 mobile apps, delivering premium and trusted content from Nexstar Media Group’s portfolio of media assets, including 200 owned or partner local broadcast stations in 116 U.S. markets, NewsNationNow.com, TheHill.com, and BestReviews.com. Collectively, Nexstar Media Group’s digital assets are a Top 10 U.S. digital news and information property as ranked by Comscore. Role Overview:• Responsible for crafting and managing the marketing strategy, overseeing the GTM process, developing an architecture for messaging and marketing collateral/tools, driving product thought leadership, and being the lead partner to the Sales organization to help reach their business goals.• Nexstar Digital's “We Deliver What Matters Most” campaign delivered significant brand lift across key metrics including awareness, consideration, and purchase intent. Awareness shot up 168%, consideration jumped 38%, and purchase intent grew 50%.• The “We Deliver What Matters Most” campaign also delivered revenue results, with the company recording a fourth-quarter digital revenue increase of 10.1% year-over-year to approximately $112 million and record full-year digital revenue achieved $364.6 million, increasing 13% over the prior year.• Chosen as a winner in the 2023 MediaPost Creative Media Awards in the category of Business Media, featuring the 2022 Nexstar Digital "We Deliver What Matters Most" B2B Positioning Strategy and Trade Advertising Campaign.

San Francisco, Ca, Us

Skai, the combined entity of former companies Kenshoo and Signals Analytics, is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai is backed by Sequoia Capital, Bain Capital Ventures, Tenaya Capital, and Arts Alliance.Role Overview:• Responsible for driving all product marketing related activities to Kenshoo’s digital marketing technologies for key industry verticals including messaging, competitive positioning, product launches, partner marketing, and sales enablement.• Created and launched a go-to-market plan to rebrand Kenshoo Apps to better align product messaging and positioning for the growing app install market leading to the largest product revenue growth in company history of 125% YoY.• Created and launched Kenshoo Apps and Apple Search Ads go-to-market program growing revenue for this partnership over 130% YoY.• Created and launched the go-to-market plan for Kenshoo Local expanding from Search to include Social platforms all in one user interface leading to growing product revenue 23% YoY.• Developed, launched, and maintained sales enablement resource wikis for Kenshoo Apps, Ecommerce, Local, and Search; sales presentations, one-sheets, case studies, marketing plans, event schedules, training materials, and videos.

California, California, Us

Providing expert marketing guidance for start-ups and small-medium sized business with a focus on driving revenue through increasing brand awareness, site usability, customer funnel success, web traffic growth, and lead generation acceleration. Role Overview:Designed and implemented a complete overhaul of digital marketing strategies across multiple verticals (Health, Education, News, and IT) resulting in increased efficiency from automation, increased site traffic, lead generation, and revenue growth.

City Hall, Singapore, Sg

AnyConnect.com, formerly known as Eyeball Networks, delivers carrier-grade IP connectivity and communication solutions for some of the world’s best-known service providers, application developers, handset and tablet makers.Role Overview:• Responsible for daily global marketing operations, marketing strategy, campaign management, market research, competitive analysis, event marketing, and press releases acquiring customers such as AT&T, Philips, Intel, and Spectralink.• Researched and launched a rebranding of Eyeball Networks into AnyConnect.com to launch Software as a service (SaaS) as well as increase relevancy and penetration into the IoT market. • Through a comprehensive content development and SEO strategy, including usability and search engine optimization best practices, site traffic grew 115% and lead submissions grew 27%, resulting in the largest sales increase in company history• Researched, developed, and launched a targeted global trade show with events and campaigns in China, England, Germany, Japan, Korea, Singapore, and the United States resulting in ROI of 150%.• Served as Co-Chair of Digital Marketing for the Open Interconnect Consortium, now known as the Open Connectivity Foundation, an industry group developing standards for the Internet of Things managing digital marketing resulting in over 50% of new memberships.

Emeryville, Ca, Us

Exponential Interactive delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile generating revenue over $160 million.Role Overview:• Responsible for creation and development of branding and performance marketing solutions with large vertical advertisers such as Adobe, Alaska Airlines, AT&T, Clorox, Comcast, Disney, Domino’s Pizza, eBay, General Mills, Google, Hulu, IKEA, Kaiser Permanente, Kraft, Lowe’s, Netflix, Princess Cruises, Sony Pictures, T-Mobile, and Verizon Wireless.• Launched product and marketing strategy across 12 verticals (Automotive, B2B, CPG, Entertainment, Financial Services, Health, Public Services, Retail, Technology, Telecommunications, Travel, and Web Media) growing revenue 33% YOY.• Produced 40+ case studies across all verticals to promote capabilities of ad platform for performance and branding campaigns highlighting contextual targeting segments of brands and products.• Collaborated with engineering and senior management in modernizing 1st party data for improved segment targeting for brands and products, campaign performance for direct response and branding, and audience insights for reporting.• Collaborated with in-house creative team and consumer insights team in creating a vertical ad gallery to promote capabilities for performance and branding campaigns with visitor remarketing to target customers after viewing gallery.

Emeryville, Ca, Us

Exponential Interactive delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile generating revenue over $160 million.Role Overview:• Responsible for managing global automotive vertical marketing, account management, product development, and sales strategy, producing global sales packages and collateral for automotive advertisers such as Acura, Audi, BMW, Cadillac, Chevrolet, Dodge, Fiat, Ford, GMC, Honda, Hyundai, Infiniti, Jaguar, Jeep, Kia, Land Rover, Lexus, Mercedes-Benz, Mazda, MINI, Mitsubishi, Nissan, Porsche, Subaru, Toyota, Volkswagen, and Volvo.• Defined and implemented global marketing, account management, product, and sales strategy for entire automotive lifecycle from pre-launch to owner retention, growing automotive vertical revenue 75% and increasing customer adoption by 35%.• Repositioned and packaged direct response product offering resulting in a 67% revenue increase.• Produced and launched global sales packages and collateral for new car launches, sales events, lifestyle, and certified pre-owned campaigns resulting in 495% increase in branding revenue, as well as a 488% increase in new car launch revenue.

San Francisco, Us

Jumpstart Automotive Media offers automotive advertisers high-impact and performance-driven marketing and advertising solutions that achieve optimum results and was acquired by Hachette Filipacchi Media for $84 Million.Role Overview:• Responsible for publisher development, optimizing site taxonomy, content development, and SEO strategy for partner sites, designing new advertising and sponsorship opportunities, and presenting growth opportunities to senior management.• Researched, defined, and launched comprehensive usability, site redesign, taxonomy, and SEO marketing strategy for NADAguides, growing new car make, model, and segment traffic and revenue by 112%.• Consulted and developed all publishing partners through search engine optimization, search engine marketing, enhanced site design and usability, leading to significant increases in homepage, vehicle segment, and lower funnel make and model high CPM inventory: NADAguides: 135%, JD Power: 1050%, Vehix: 74%, and Consumer Guide Automotive: 258%• Researched and launched new advertising and sponsorship opportunities across all Jumpstart publisher homepage and vehicle segments for JD Power, Consumer Guide, Vehix, and NADAguides leading to a 300% increase in revenue.• Developed and implemented new car launch ad packages and sponsorships for retention and conquest campaigns leading to a 45% increase in new car launch revenue.• Led strategy and design of sales collateral highlighting site development and audience profilingcapabilities securing a 15% CPM rate average increase across all clients for upfront campaigns.• Received the highest score in satisfaction of all Jumpstart Automotive Media employees in a quality assessment survey by publishers, partners, agencies, and manufacturers.

San Francisco, Us

Jumpstart Automotive Media offers automotive advertisers high-impact and performance-driven marketing and advertising solutions that achieve optimum results and was acquired by Hachette Filipacchi Media for $84 Million.Role Overview:• Responsible for account management coordination, campaign optimization, reporting system automation and client relations.• Developed and implemented new car launch ad packages and sponsorships for retention and conquest campaigns leading to a 45% increase in new car launch revenue.• Account lead between eBay, Toyota, and Saatchi & Saatchi for the exclusive $4MM 2004 Toyota marketing campaign on eBay & eBay Motors; the campaign included contextual, behavioral targeting, and 4 charity auctions.

Sunnyvale, Ca, Us

Yahoo! is a major internet portal and service provider offering search results, customizable content, news, shopping, e-mail, groups, and apps.Role Overview:• Responsible for global product strategy and feature development of Polls, Help Pages, Privacy Policy, and Message Boards.• Defined and launched a global advertising and sponsorship program for Polls & Message Boards.• Optimized product help pages, feedback forms, email responses and quality assurance leading to a 30% response time improvement for Customer Care.• Collaborated with engineering in launching profanity filtering and user ignore features to Yahoo! Message Boards enabling users to filter messages according to their individual preferences.• Collaborated with engineering in launching a publishing tool enabling product owners to create tours of new products and features to educate users of features and benefits.• Collaborated with engineering in launching ratings and review systems for Yahoo! Shopping & Movies combining Polls and Message Boards platforms.• Provided training with US and International Customer Care and Production teams to ensure necessary updates to product help documentation and privacy policies for 281 products (internal and external) in 33 countries and 17 languages worldwide.

Sunnyvale, Ca, Us

Yahoo! is a major internet portal and service provider offering search results, customizable content, news, shopping, e-mail, groups, and apps.Role Overview:• Global lead for all Yahoo! Customer Care Sign-in and Registration.• Responsible for ensuring response time and satisfaction levels for Sign-in and Registration Customer Care.• Five-time recipient of Customer Care department “Process Improvement Award”.

Melbourne, Florida, Us

Harris Corporation is an American technology company, defense contractor and information technology services provider that produces wireless equipment, tactical radios, electronic systems, night vision equipment and both terrestrial and spaceborne antennas for use in the government, defense and commercial sectors.