Kelly Mchugh

Kelly Mchugh Email and Phone Number

Founder and Director @ Digital Yoga Academy
London, GB
Kelly Mchugh's Location
Greater London, England, United Kingdom, United Kingdom
Kelly Mchugh's Contact Details
About Kelly Mchugh

I help entrepreneurial yoga teachers to build sustainable and profitable yoga businesses. As the founder of Digital Yoga Academy, the leading online business school for yoga teachers worldwide, I've supported over 20k teachers to confidently show up online and make a visible impact in their business and the lives of their students. I believe that every yoga teacher can own their message, put it out into the world and build a community they can call their own.After a thriving 15+ year marketing career in senior positions within global businesses and start-ups, I transitioned to teach yoga and launched my events and retreat company Good Yoga Life. With 25 sold out yoga retreats in the last few years, I  knows that there’s nothing more fulfilling than seeing the powerful transformation that yoga offers. In 2017, I launched Digital Yoga Academy to bring together my passions for yoga and business, marketing and entrepreneurship through online programs, resources and coaching. I'm passionate about supporting yoga teachers to turn their passion and expertise into thriving and profitable online yoga businesses.|| THE YOGIPRENEUR PODCAST ||The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today.Find on iTunes and Spotify. And in a past life...Prior to launching my businesses, I worked for 15+ years as a creative and passionate data-driven senior marketing professional with a strong strategic and tactical skills across campaign planning and delivery, branding, digital and content. I specialised in driving acquisition and retention strategies and optimising user journey to turn insight into product and service development. I have extensive experience working with large networks of stakeholders and agencies to deliver projects and I'm highly effective in setting up and transforming marketing teams and positively coaching and supporting staff to deliver exceptional results.

Kelly Mchugh's Current Company Details
Digital Yoga Academy

Digital Yoga Academy

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Founder and Director
London, GB
Website:
digitalyogaacademy.com
Employees:
6
Kelly Mchugh Work Experience Details
  • Digital Yoga Academy
    Founder And Director
    Digital Yoga Academy
    London, Gb
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  • Digital Yoga Academy
    Founder & Director
    Digital Yoga Academy Jan 2017 - Present
    London, United Kingdom
    Digital Yoga Academy is the leader in business and marketing education for yoga teachers worldwide. We support over 20k yoga teachers to learn the essential business and marketing skills to grow incredible yoga businesses and make a bigger impact in their lives and the lives of their students.You can join in industry-leading conversations with yoga businesses and teachers worldwide in our LinkedIn Group 'Digital Yoga Academy - The Leading Yoga Business School' https://www.linkedin.com/groups/13858285/
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  • Good Yoga Life
    Founder
    Good Yoga Life Sep 2015 - Present
    London, United Kingdom
    Taking yoga out of the studio and bringing it to the places where people live, work and play.Classes, events, workshops and pop ups across London. Yoga retreats in Ibiza, France, Bali and Sri Lanka.Visit www.goodyogalife.com
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  • Kelly Mchugh Marketing
    Marketing Consultant
    Kelly Mchugh Marketing Sep 2015 - Jan 2017
    London, United Kingdom
    Working on a consultancy basis for clients in the tech, food and wellbeing sectors.
  • Wordeo
    Head Of Marketing
    Wordeo Sep 2013 - Aug 2015
    London, United Kingdom
    Wordeo: app developer of video messaging technologies.Start-up environmentResponsible for user acquisition and retentionDigital media campaign management Product testing and development, managing research programmes, UX process and iterative feature development User journey optimisation and cohort analysisUser activation, CRM, social and content strategyWebsite development and optimisationInsight, data and analyticsA/B testing and optimisation of paid channels, email campaigns and product funnelsASO and localisation marketing to drive organic downloadsPR and media activityBrand and media partnershipsAnalytics, CRM and ad platform tools power user (GA, Flurry, Mixpanal, App Annie, Facebook Power Editor, Adwords etc)Managing a small team of assistants to create content for social media, emails and in-app feeds.Successes:• 135k downloads in the first four weeks. Optimising digital ad campaigns to drive down CPI, in some markets as much as 600%.• Increased download to registration conversion rate from 18% to 74%.• Increased retention to 18%• CRM programming resulting in approx 60% of all app opens.
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  • Glue Planet
    Marketing Consultant
    Glue Planet Oct 2013 - Dec 2013
    Created Glue Planet brand concept working with design agency to bring the brand to lifeManaged the development of glueplanet.co.uk including:- creating website wireframes - liaising with web development agency throughout the process- produced website copy- led on creative direction of site- testing prior to launchAdvised on social media and content strategy and provided tactical training
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  • Subism Ltd
    Head Of Digital Marketing
    Subism Ltd Nov 2012 - Dec 2013
    We create...design, branding, websites, apps, events and more. • Client management, providing strategic marketing and PR support for a range of clients across many sectors including financial, construction, consumer goods, creative industries. • Devising and delivering marketing and PR plans to help clients to promote and build their brands. • Supporting clients with little or no in-house marketing function with hands on delivery of marketing strategy, digital marketing, social media, content, email, SEO, PPC campaigns and more. • Project management for events and product launches. • Working with the web development team to integrate customer journey tracking and inbound marketing strategy into build.
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  • British Swimming
    Marketing And Pr Manager
    British Swimming Jun 2011 - Nov 2012
    Sportpark, Loughborough
    • Formulated and delivered the marketing strategy, campaign planning and brand identity for all strategic business areas, products and services. • Lead for all offline and online marketing and PR activity for the Big Splash campaign, working in partnership with the BBC and Sport Relief. Media value over £10m, reach 207m, 30k signed up.• Lead on all PR and media activity for national initiatives and campaigns including the National Learn to Swim Awareness Week in partnership with Kellogg's which generated media coverage valued at £740k, audience reach of over 101 million.• Managed logistics, branding and PR for the Olympic British Swimming Heroes Tour, media value £285k, total reach 27m.• Formulated and delivered the digital marketing strategy, plans and activity (social media, e-communications) and monitoring and reporting on analytical data.• Formulated the e-CRM strategy and managed the delivery both nationally and regionally.• Managed the strategic planning and delivery of fresh and innovative content strategies and digital assets for complex website development projects.• Managed sponsor activation across a variety of platforms and campaigns ensuring KPI's are delivered for British Gas, Kellogg's and Speedo.• Key role within product development and customer insight teams to ensure marketing integration.
  • Manchester Airport Group
    Senior Marketing Manager
    Manchester Airport Group Apr 2006 - Jun 2011
    • Formulated and delivered the corporate marketing strategy and communication plans aimed at leisure, business and commuter markets. • Integrated marketing, digital campaign planning, delivery and monitoring including the creative direction and content management of two websites.• Increased passenger growth through offline and online campaigns, building brand identity, delivering value to the customer experience and exceeding revenue targets. • Managed the customer insight programme and devised customer retention strategies to drive customer satisfaction and loyalty.• Worked in partnership with government and transport industry stakeholders, 100+ onsite businesses, travel agencies and operators.• Project management of £1m+ ground transport enhancement projects.• Reporting to partners on key performance indicators, monitoring and tracking campaign performance and ROI.
  • Derby City Council
    Marketing Manager
    Derby City Council Jan 2004 - Mar 2006
    • Coordinated the implementation of marketing, promotional and publicity initiatives for the council’s sports facilities, and for the Sport Development, Community and Play and PE and School Sports departments. • Editor for county wide newsletter Outside Track, sourcing and writing content and working with the design agency through concept to production. • Worked in partnership with the managers of each facility to devise joint promotional campaigns and ensure brand compliance of in-house marketing literature.
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  • Big Fish Creative Communications
    Marketing And Account Executive
    Big Fish Creative Communications Mar 2001 - Aug 2003
    • Played a major role in the company's re-brand and founded the new company name and tag line. • Assisted on a portfolio of accounts, maintaining relationships, attending client meetings, devising proposals and working with the agency team to deliver ideas and concepts.

Kelly Mchugh Skills

Digital Marketing Marketing Strategy Integrated Marketing Online Marketing Marketing Communications Marketing Online Advertising Social Media Marketing Copywriting Strategy Crm Email Marketing Management Social Media Public Relations New Business Development Advertising Digital Media Brand Management Ppc Seo Brand Development B2b Event Management Newsletters Project Planning Website Development Strategic Planning B2b Marketing Sponsorship Digital Strategy Marketing Management Brand Awareness Web Analytics Project Management Negotiation Market Planning Customer Insight Market Research Product Development Press Releases Creative Direction Direct Marketing Marketing Research Facebook Content Strategy Lead Generation Media Relations Internal Communications Media Planning

Kelly Mchugh Education Details

Frequently Asked Questions about Kelly Mchugh

What company does Kelly Mchugh work for?

Kelly Mchugh works for Digital Yoga Academy

What is Kelly Mchugh's role at the current company?

Kelly Mchugh's current role is Founder and Director.

What is Kelly Mchugh's email address?

Kelly Mchugh's email address is ke****@****l.co.uk

What is Kelly Mchugh's direct phone number?

Kelly Mchugh's direct phone number is 079431*****

What schools did Kelly Mchugh attend?

Kelly Mchugh attended Chartered Institute Of Marketing.

What are some of Kelly Mchugh's interests?

Kelly Mchugh has interest in Children, 200 Hour Qualified Yoga Teacher, Run, Learning Spanish And Dslr Photography, Travel To Worldwide Surf Spots.

What skills is Kelly Mchugh known for?

Kelly Mchugh has skills like Digital Marketing, Marketing Strategy, Integrated Marketing, Online Marketing, Marketing Communications, Marketing, Online Advertising, Social Media Marketing, Copywriting, Strategy, Crm, Email Marketing.

Who are Kelly Mchugh's colleagues?

Kelly Mchugh's colleagues are Kimberley Hatherall.

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