Kelly Mckeone Email & Phone Number

Los Angeles, California, United States

Transforming how brands show up in entertainment, we work with brands to invest in, create, market and distribute impactful, premium, long-form entertainment.• I lead account service for a team that sources and structures long-form film and television investment on behalf of brands, managing all project elements, including strategy, development, production, distribution, and marketing. Clients include Dick's Sporting Goods, YETI, The North Face, among others.

Los Angeles, California, United States

Pursuing and leading large integrated campaigns for brands and agencies - applying previous experience to new industries and early-stage organizations on a consulting/contract basis.

Los Angeles Metropolitan Area

Lead Brand Marketing and Communications efforts for the launch of GoodwillFinds.com. GoodwillFinds eCommerce, Inc. is a social enterprise comprising a re-commerce, AI-enabled technology platform and second-hand marketplace under license from Goodwill Industries International, Inc. Net proceeds from sales on GoodwillFinds directly benefit the communities from which the items were initially donated, fueling local programs for workforce development, job placement and other social services.

Los Angeles

VP, Marketing at MedMen, the nation's preeminent cannabis company and the most recognized brand in the emerging marijuana industry.• Owned and optimized $15MM+ consumer marketing budget — leading and optimizing multiple agency partner relationships for advertising, PR, influencer, media, and digital.• Developed and launched the first national cannabis campaign, The New Normal — increasing both retail sales and brand awareness by 5%, garnering 1.5B+ earned media impressions, and winning 11+ awards, including a Bronze Cannes Lion in the Health/Wellness category and multiple CLIO awards.• Navigated complex and hyper-local cannabis advertising regulations — securing first-ever media placements in-cinema and connected tv, the exclusive cannabis advertising relationship with radio, podcast, and national print placements, driving 300MM paid media impressions during the campaign.• Led the launch of the Las Vegas market and proprietary brand including a large, hyper-local advertising campaign and press tour — delivering +15 point gain in brand awareness.• Developed and launched branded apparel line in-store and online — driving in-store average daily sales as well as a pathway for national reach via paid social advertising.• Led publishing and development efforts for branded lifestyle/culture magazine — driving 100% lift for in-store distribution and at national retailers, $120K quarterly advertising sales, creating a renewed digital platform to drive digital authority/SEO and brand SOV, and delivering +100% increase in site traffic and users in 6 months.• Drove strategy, development and execution of over 100 local market events, including LA & San Diego PRIDE and hyper-local community events to drive consumer awareness and engagement — resulting in 10% redemption rates and significant email capture to drive loyalty.

Los Angeles Metropolitan Area

Spearhead Teleflora membership and activation in #SeeHer which resulted in Top 5 highest GEM Score (Gender Equality Measure) on our Mother's Day campaign. The #SeeHer mission is to lead the movement to accurately portray women and girls in media, so that they see themselves reflected as they truly are. We believe that media and technology can play a major role in how women and girls see themselves and together with industry leaders, we’re championing the movement.

Los Angeles

• As VP, Marketing, I lead Consumer and B2B marketing for Teleflora, North America’s largest floral service provider.• Responsible for driving the creation of award-winning marketing programs including advertising, public relations, third party partners and integrations, influencer programs, and B2B marketing and communications strategy. These programs delivered +6 point gains in brand awareness and purchase intent.• Optimized briefing and spend management process with marketing team and agency partners resulting in a 45% reduction in annual costs.• Repositioned Teleflora's B2B brand targeting florist partners and the floral industry with a relevant, insight-driven value proposition distilled from partner insights and grounded in the current competitive environment.• Developed new loyalty/retention program for Teleflora's top florist partner accounts, driving increased satisfaction and engagement with Teleflora.• Led Teleflora's e-commerce business unit, Partnership Marketing, to build innovative partnership marketing solutions for partners spanning financial services, retail, travel, and corporate to generate revenue for Teleflora and cost savings/commission revenue for partners. We successfully engaged key partners including American Express, American Airlines, Wells Fargo, Bluestem Brands, JCPenney, and Mary Kay, among others.

Atlanta, Ga And Irvine, Ca

• As Vice President, Account Director / Client Team Leader, I directed the creation and execution of marketing and promotions programs for Yum! Brands’ Taco Bell and KFC International, Chuck E Cheese’s, Chick-fil-A, Chevron, Wendy’s, Denny’s, Fazoli’s, and many others.• Tasked with full P&L responsibility for Yum! Brands, CEC and Chevron, our team delivered major programs including marketing strategy, licensing, premium development and manufacturing, supply chain planning and management, kids menu planning and design, and more.• Led agency effort to win lead agency / sole supplier status for all Taco Bell Kids Meal promotions.• Directed all licensing, toy and merchandising pitches as well as the implementation of all national Kids’ Meal program promotions for more than 60 SKU’s annually for Wendy’s.• Built Chuck E Cheese’s business from a single project assignment to more than $5MM in annual revenues.• Led new business development efforts for Quiznos Subs, Red Robin, and Chuck E Cheese’s — achieving agency revenues of more than $8MM.

Greater Atlanta Area

• Recruited by Delta Air Lines as a key hire to lead the execution of its new Loyalty Rewards Programs.• As Senior Marketing Representative, Membership Marketing, I supervised SkyPrivileges Plus, Delta’s first small business loyalty program. • Kickstarted with an annual budget of $5MM, the program quickly grew to $57MM in incremental revenue within the first 18 months.

Greater New York City Area

• As Account Executive, I was tasked with managing key client relationships for the agency with Northwest Airlines and British Virgin Islands Tourist Board.• For Northwest Airlines, I managed all oversight and approvals of global campaign for NWAL World Business Class product — leading the coordination of 10 global FCB locations and clients.• Developed British Virgin Island's "Nature's Little Secrets" campaign and ran the BVI Press Office for North America to drive publicity and press from well-known travel writers.• Graduate of FCB Account Management Training Program | 1997

Greater Atlanta Area

• Recruited to work on behalf of The Atlanta Committee For The Olympic Games to produce all creative content for pre-event and Games-time needs, including print collateral, advertising, special events, internal communications, licensing support and more for the prestigious event’s various competitions.

Greater Atlanta Area

• Entered advertising as Account Coordinator, assisting with the management of the agency’s efforts for Days Inns of America, Cartoon Network, Lanier Worldwide and Scottish Rite Childrens Medical Center of Atlanta.