Kelly Mclaughlin Email & Phone Number

Los Angeles, CA, US

• Drive MAU and positive sentiment with compelling experiences
• Craft meaningful user journeys and communications, including research, planning, copywriting, design and analysis
• Develop and curate engaging rewards strategy
• Collaborate with the Product, Sales and Customer Service teams, delivering customer insights and guiding experience improvements

Greater New York City Area

• Created an athleticwear line, including designing clothing and prints, material sourcing, production management and sample review
• Led marketing, including development of Shopify website, social media channels, ambassador program, events and paid and social campaigns
• Oversaw order fulfillment, customer satisfaction and analytics

Greater New York City Area

• Leveled up clients, from identifying their target audiences to revamping offerings to redesigning their marketing to creating memorable content
• Sample clients include helping bodyART Studios craft pitch materials to secure their first $250,000 investor, leading Orange Guard through a redesign of their website to increase cart conversion and helping Julie.

Greater New York City Area

• Clients: Quorum, Scholastic, Astoria Federal Bank
• Managed all aspects of projects, client reviews and relationships
• Improved the efficiency of SOW creation, work flow and design output

Greater New York City Area

• Clients: Visa (Global), BlackBerry (Global), Amazon, Castello
• Led development and implementation of global social strategies
• Guided project success via facilitating SOWs, schedules, staffing, budgets and reviews

New York, NY And Bloomington, Illinois

Client: State FarmHelped client redefine their digital customer experience; created user flows, wireframes and user testing strategy

New York, New York

• Defined digital roles and skill set needs with CEO
• Identified potential candidates and provided recommendations to management

New York City

• Clients: Hyatt, HBO and AT&T
• Led complete project and production life-cycles from briefing through launch for campaigns with standard/rich media to AR experiences, social media games and microsites
• Developed solutions to execute within budget and timing
• Ideated campaigns and facilitated feedback process, provided uX insight, guided workflow* Produced multi-award-winning HBO True Blood Season 2 Home Box Office and HBO Holiday 2010 campaigns

• Helped founder to develop business objectives and product, improving differentiation from competitors
• Refined and edited business plan to engage investor audience

Greater New York City Area

• Managed all aspects of year-long, complete back-end and front-end redesign of AIGA.org
• Worked on day-to-day uX, content strategy, bug tracking/resolution and optimization of multiple sites
• Lead print production from consumer magazine ads to event collateral to small batch books for eventsDirectly contributed to success of:2007 AIGA.org redesignDesign Legends Gala 2006, 2007 and 2008Gain: AIGA Business.

• Worked with Research Lead to develop research methods and conduct user-testing with citizens across country
• Interviewed election experts, ballot/sign vendors, language experts and special interest groups to understand needs
• Helped synthesize research and observations to draw conclusions and recommendations for final report to U.S. Elections Assistance Commission and general public