With nearly 25 years of experience in marketing, I am a results-driven Marketing Director with a passion for crafting impactful strategies and leading high-performing teams. My expertise spans strategic planning, campaign management, budgeting, and marketing technology integration to drive brand awareness, SEO/SEM optimization, lead generation, and customer retention.As a Principal and Marketing Director at Partner, I oversee comprehensive marketing operations for multiple subsidiaries and industry associations. Highlights of my achievements include:--Growing a marketing team from 1 to 16 members over a decade.--Leading a top 10 U.S. company launch within its first year.--Optimizing PPC campaigns to achieve a 30% increase in engagement year-over-year.--Managing a $3M marketing budget contributing to $10M in annual revenue.--Managing over 700 conferences annually while streamlining operations to reduce costs.My work is deeply rooted in leveraging data and analytics to optimize performance, including:--SEO Mastery: Driving organic growth through on-page and off-page strategies, keyword research, and technical SEO improvements. Managed site platforms like WordPress and Drupal to ensure search engine optimization compliance and user experience excellence.--SEM Campaign Optimization: Enhanced pay-per-click campaigns across Google and Microsoft Ads, increasing impressions by 30% (from 3.45M to 4.47M) and clicks by 46% (from 30.7K to 44.9K) in one year. Skilled in audience segmentation, A/B testing, and budget allocation to maximize ROI.--Data Analytics and Reporting: Leveraging tools like Google Analytics and SEMRush to track performance, uncover trends, and provide actionable insights. Developed comprehensive reports to inform C-suite strategies and ensure alignment with organizational goals.Beyond marketing, I am an active speaker and author. I contribute to industry roundtables and publications while mentoring future leaders through initiatives like Pepperdine University's Student Ambassador program.Proficient in tools and platforms such as Microsoft Dynamics 365, WordPress, Google Analytics, and SEMRush, I thrive at the intersection of creativity, technology, and strategic leadership to deliver measurable business outcomes.Restorative, Strategic, Individualization, Achiever, and Relator