Kelly M. Friedlander Email and Phone Number
Kelly M. Friedlander work email
- Valid
- Valid
Kelly M. Friedlander personal email
Kelly M. Friedlander phone numbers
As a senior executive-level marketing and operations strategist, my unique value is the ability to successfully manage day-to-day workflows while driving the big picture vision. But what has fueled my success thus far is my ability to build relationships across all levels of an organization.Being described by colleagues as genuine, concerned and candid, people tend to trust in me and confide in me about their problems – both relational and operational. Consequently, I am able to keep a pulse on issues that most people in my position typically don’t see. While it may seem trivial, it allows me to make a bigger impact on the business as I can address nascent internal problems before they become systemic. By digging into the day-to-day work to identify common inefficiencies, I can see the connection between disparate information to make practical recommendations for making workflows more efficient and profitable.I am a highly-respected leader and go-to executive gifted at operational planning, process improvement, innovation, performance metrics, budget management, corporate strategy and cross-functional team leadership. ► Specialty Areas ◄✔ Branding✔ Communications & Crisis Management✔ Digital Marketing✔ Fundraising✔ Operations Excellence ✔ Strategic Planning✔ Process Improvement✔ Team Leadership✔ Project Execution✔ Relationship Management Connect with me!
Prison Fellowship
View- Website:
- prisonfellowship.org
- Employees:
- 918
-
Senior Vice President, Marketing And CommunicationsPrison FellowshipWestminster, Co, Us
-
Senior Vice President, Marketing & CommunicationsPrison Fellowship Jun 2020 - PresentLansdowne, Va, UsProvide executive leadership in the areas of brand, digital, program marketing, and direct response fundraising; internal and external communications; and customer support to raise organizational visibility, engagement, and revenue, including oversight of $37 million revenue and $20.5 million expense budgets. Oversee the development, implementation, and monitoring of corporate marketing and communications strategy and planning to support strategic and operational needs.■ Provide executive-level leadership with CEO and board of directors, including playing a key role in developing and executing ministry mission, vision, values, strategies, and annual plans.■ Lead the design, creation, and implementation of strategic marketing programs and plans.■ Led the CRM steering committee in the selection, planning, and roll-out of a new CRM system.■ Manage 49-person team, including marketing, digital, communications, direct response fundraising, and customer support; chair of cross-functional CRM steering committee.
-
Vice President, Marketing, Communications, & AssessmentPrison Fellowship Jul 2017 - Jun 2020Lansdowne, Va, UsLead and manage all aspects of brand, digital, program marketing; internal and external communications; program assessment and research; and customer support to increase awareness and engagement of all audiences. ■ Strategic management of all branding, design, messaging, and public relations, including growing the organization’s engaged constituents by 92%. ■ Provide leadership and contribute directly to the organization's future growth by setting the direction of field program innovation and assessment.■ Create and develop a standardized program assessment methodology to assess resource sustainability, move programs toward both impact and sustainability, and create baseline program measurements.■ Manage a 31-person team, as well as cross-functional CRM and assessment teams.
-
Senior Director, Marketing & Program AssessmentPfm (Prison Fellowship) 2016 - 2017Lansdowne, Va, UsWorked collaboratively with upper management to drive the improvement of key programs across the US. Controlled a $1.5M annual expense budget. Was asked to add the task of overseeing entire 13-person program marketing team, including graphic design, writing, digital, and social media, and served a dual role with an emphasis on ensuring marketing efforts align with daily program operations, as well as co-leading the organization's strategic planning process. ■ Defined audience engagement goals and strategies; serve as the business owner and leader for the customer relationship management (CRM) team. ■ Engaged the programs group and fundraising team to minimize tensions and establish new collaborative relationships. ■ Led the formation of 4-person operational advisory team to represent various departments and provide operational advice to executive leadership.■ Eliminated local variances and inaccuracies in marketing efforts and gained buy-in from field teams to utilize and track program metrics.
-
Director, Strategic Innovation & AssessmentPfm (Prison Fellowship) 2014 - 2016Lansdowne, Va, UsPromoted into this role to refine the 5 assessment metrics and evaluate all programs against the newly defined data. I then offered recommendations on which programs to invest in, maintain, reengineer, or retire. ■ Recognized as subject matter expert and resource for best practices in program assessment.■ Established formal structure for holistic program assessment methodology to evaluate program impact, sustainability, scalability, constituent experience and mission alignment of all programs.■ Initiated new process to capture unreported data and assessed information to derive improvement recommendations.
-
Manager, Strategic InnovationPfm (Prison Fellowship) 2013 - 2014Lansdowne, Va, UsDrove the design and implementation of program assessment models, including data collection and analysis. Managed a $650K budget while supporting the VP of Strategic Innovation in full cycle program assessment, innovation, re/development cycle and piloting.
-
Direct Marketing Segment ManagerPfm (Prison Fellowship) 2012 - 2013Lansdowne, Va, UsDirected all aspects of multi-channel acquisition marketing, including email, radio, direct response mail, telemarketing and social media. Assessed the firm’s overall performance with a focus on implementing and documenting processes where none previously existed. ■ Increased revenue 23%, exceeded ROI for all previous years by at least 20% achieving the highest donations ever. ■ Maximized $2M operational budget by executing radio acquisition campaign that increased ROI and increased number of first-time donors.
-
Senior Manager, Media Planning & PartnershipsDiscovery Communications 2003 - 2009New York, UsManaged over $50M+ budgets delivering monthly reconciliations, expense forecasts and analysis for varying networks according to GAAP finance standards. Steered strategic transformations by leading 3-person team to excellence and overseeing planning, research and advertising buys for networks such as TLC and Animal Planet. ■ Restructured on-air and off-air advertising plan positioning for increased profits after measuring effectiveness of marketing and media buys.■ Selected to oversee target market research strengthening media focus and knowledge of consumer audience.■ Initiated large-scale partnership with new research vendor to meet short-term research needs that arose as a result of headcount reduction in media teams.■ Created allocation tool that targeted audiences based on Nielsen BehaviorGraphics data and implemented industry-wide solution to optimize and plan on-air inventory using multiple streams of research data. -
Senior Account ExecutiveSunstar 2002 - 2003Served as a Senior Account Executive at SUNSTAR, managing clients’ brand reputation by aligning with top media outlets such as CNBC, Business Week, and Bloomberg for media tours, pitch sessions, and interview requests.
-
Sales Manager, Internet Business Development GroupMorningstar, Inc. 1993 - 2001Chicago, Il, UsNotable achievements in this position included increasing the team's annual multimillion-dollar Internet sales revenue 35% while decreasing overhead 15% in its first year; reducing external media budget 25% and increasing annual product revenues 30% and media exposure 150%.
Kelly M. Friedlander Skills
Kelly M. Friedlander Education Details
-
George Mason University College Of Public HealthBsn -
St. Norbert CollegeEnglish
Frequently Asked Questions about Kelly M. Friedlander
What company does Kelly M. Friedlander work for?
Kelly M. Friedlander works for Prison Fellowship
What is Kelly M. Friedlander's role at the current company?
Kelly M. Friedlander's current role is Senior Vice President, Marketing and Communications.
What is Kelly M. Friedlander's email address?
Kelly M. Friedlander's email address is ke****@****ery.com
What is Kelly M. Friedlander's direct phone number?
Kelly M. Friedlander's direct phone number is +170355*****
What schools did Kelly M. Friedlander attend?
Kelly M. Friedlander attended George Mason University College Of Public Health, St. Norbert College.
What are some of Kelly M. Friedlander's interests?
Kelly M. Friedlander has interest in Poverty Alleviation.
What skills is Kelly M. Friedlander known for?
Kelly M. Friedlander has skills like Integrated Marketing, Advertising, Direct Marketing, Social Media, Media Planning, Marketing, New Media, Digital Media, Strategy, Media Relations, Marketing Strategy, Leadership.
Who are Kelly M. Friedlander's colleagues?
Kelly M. Friedlander's colleagues are Jaclyn Yacek, James Murray, Mark Lundberg, Dhivya Shankar, Frank Weatherly, Ardchava Nakpongsathon, Charlie Coleman.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial