This role leads our flagship Z brand from strategy to implementation, with overall responsibility for developing and executing the annual brand strategy for Z across consumer and business to fulfil Z’s strategic ambition of being a world class brand that’s always ‘for NZ’. Z’s values of ‘Stand out’, ‘Speak Up’ and ‘Side by Side’ really resonate with me. I’m absolutely stoked to be part of the Z team to help solve what matters for a moving world.

Responsible for the ongoing development and implementation of the brand strategy, ensuring that it was brought to life in a distinctive, consistent and meaningful way for our people, our customers and the wider community. Highlights included working with the awesome teams at Special and Hearts & Science on the ‘It’s good to be home’ brand platform and subsequent campaigns. Brand activity delivered pleasing results for Contact with the brand work & strategic thinking being recognised with a Gold… Show more Responsible for the ongoing development and implementation of the brand strategy, ensuring that it was brought to life in a distinctive, consistent and meaningful way for our people, our customers and the wider community. Highlights included working with the awesome teams at Special and Hearts & Science on the ‘It’s good to be home’ brand platform and subsequent campaigns. Brand activity delivered pleasing results for Contact with the brand work & strategic thinking being recognised with a Gold & Bronze Effie in 2022. Show less

Reporting to GM Marketing with responsibility for ASB's long-term brand strategy, grounded in sound customer and market insight and designed to create a competitive advantage. This role provided strategic guidance for the marketing department and worked with a range of stakeholders across the bank, including the Executive team and our core agency partners. At the start of this contract I developed the ASB purpose statement and social impact framework. I then developed the 3-year brand strategy… Show more Reporting to GM Marketing with responsibility for ASB's long-term brand strategy, grounded in sound customer and market insight and designed to create a competitive advantage. This role provided strategic guidance for the marketing department and worked with a range of stakeholders across the bank, including the Executive team and our core agency partners. At the start of this contract I developed the ASB purpose statement and social impact framework. I then developed the 3-year brand strategy in collaboration with TRA, culminating in the brief for the Ben & Amy brand work. For the last few months I reported into Head of Internal Comms leading development of the corporate strategy narrative. Show less

Leading marketing programmes for Aeronautical Commercial and Property teams. These teams work closely with airline, tourism and property partners to drive revenue performance and growth for the airport in line with its 'Airport of the Future' strategy designed to future-proof airport infrastructure to service expected passenger volumes by 2044.

Responsible for leading the strategic development of an international marketing programme designed to shift perceptions of NZ in our target markets & sectors. The role worked closely with NZ Govt agency teams around the globe to arm them with tools to communicate a more compelling story about New Zealand on the global stage.

Reporting to the Marketing Director, leading the Retail and Design teams (7 direct reports). House of Travel is a fast-paced travel business with a number of consumer retail campaigns, managed in-house, in market every week. Role managed the team, forward planning and liaison with key internal and external tourism stakeholders.

An 18-month contract leading the Brand and Communications team to develop and execute world class communications strategies to help drive long terms sales and profitability for Lotto New Zealand's portfolio of brands and products. Member of the Senior Leadership Team.Key achievements include development and presentation of the FY15 Brand and Communications strategy to the Board, with the strategy approved. A big part of the new strategy was the brief for the Lotto "Imagine" platform… Show more An 18-month contract leading the Brand and Communications team to develop and execute world class communications strategies to help drive long terms sales and profitability for Lotto New Zealand's portfolio of brands and products. Member of the Senior Leadership Team.Key achievements include development and presentation of the FY15 Brand and Communications strategy to the Board, with the strategy approved. A big part of the new strategy was the brief for the Lotto "Imagine" platform, designed to re-ignite the emotional heart of Lotto, shifting away from rational communications around the frequency of winning to emotional communications encouraging New Zealanders to imagine what winning Lotto would mean for them and the people they love. It was an award-winning programme of work that is still going strong today. Show less

Responsible for overall leadership and strategic planning for Air NZ marketing in Australia. Specifically, overseeing all brand & retail advertising, insights, PR, social, sponsorship, partnerships, alliance marketing and business analysis to deliver on the region's objectives in revenue, leadership and growth. Member of the Australian Management Team.Key achievements included delivery of a successful 3-year marketing strategy focused on growing the market, driving revenue and… Show more Responsible for overall leadership and strategic planning for Air NZ marketing in Australia. Specifically, overseeing all brand & retail advertising, insights, PR, social, sponsorship, partnerships, alliance marketing and business analysis to deliver on the region's objectives in revenue, leadership and growth. Member of the Australian Management Team.Key achievements included delivery of a successful 3-year marketing strategy focused on growing the market, driving revenue and preference for the airline. A key output was the integrated and award-winning 'Kiwi Sceptics' programme of work designed to show a fresh and progressive side to destination New Zealand and the liberating approach of Air New Zealand simultaneously. The programme was grounded in strong insights, tackled barriers to purchase head-on, leveraged the triggers and exceeded expectations on all objectives.This role also led development of the marketing alliance programme with Virgin Australia. Other highlights included participating on a "Risk, Bravery and Reward" panel at the inaugural Mumbrella Branded Entertainment and Content conference on the back of the successful Kiwi Sceptics branded content series. The airline winning Roy Morgan Customer Satisfaction Awards and rising from #18 to #5 on the AMR Corporate Reputation Index in Australia in 3 years was extremely satisfying, thanks to the collective efforts of Air New Zealanders on both sides of the ditch. Show less

Marketing and Communications lead on a cross-functional project to redefine the business model for services between New Zealand, Australia and the Pacific Islands - one of the airline's largest projects in 2010. Responsible for creative assets in NZ, Australian and Pacific Island markets, and the go-to-market strategy for the NZ market.Key achievements: successful delivery of the 'Seats to Suit' product offering and subsequent marketing programme grounded in strong consumer insights… Show more Marketing and Communications lead on a cross-functional project to redefine the business model for services between New Zealand, Australia and the Pacific Islands - one of the airline's largest projects in 2010. Responsible for creative assets in NZ, Australian and Pacific Island markets, and the go-to-market strategy for the NZ market.Key achievements: successful delivery of the 'Seats to Suit' product offering and subsequent marketing programme grounded in strong consumer insights, giving Air NZ a unique position in the market. Show less

Responsible for the health and revenue performance of the Air New Zealand brand on the Tasman route, including all consumer and trade marketing in the NZ market. Member of the Tasman and Pacific Island Management team.Key achievements included developing and managing a successful digital advertising strategy for the team, increasing digital ROI by 100% year-on-year. The team won the 'Retail Award' at the 2009 TVNZ NZ Marketing Awards based on a combination of innovative marketing… Show more Responsible for the health and revenue performance of the Air New Zealand brand on the Tasman route, including all consumer and trade marketing in the NZ market. Member of the Tasman and Pacific Island Management team.Key achievements included developing and managing a successful digital advertising strategy for the team, increasing digital ROI by 100% year-on-year. The team won the 'Retail Award' at the 2009 TVNZ NZ Marketing Awards based on a combination of innovative marketing initiatives, including our digital strategy. The judges said that 'All in all, Air New Zealand's retail marketing has been outstandingly successful combining innovation, intelligence and flexibility rarely seen in New Zealand.' Show less

Responsible for the exposure and business performance of the Freedom Air brand in the NZ market. Member of the Freedom Air Management Team.Key achievements included leading and implementing a creative review, shifting the marketing communications approach from a brand to retail focus, moving the brand from a significantly negative to a positive revenue position before it was retired in March 2007. I was the sole member of the Freedom Air marketing team when it was integrated into Air… Show more Responsible for the exposure and business performance of the Freedom Air brand in the NZ market. Member of the Freedom Air Management Team.Key achievements included leading and implementing a creative review, shifting the marketing communications approach from a brand to retail focus, moving the brand from a significantly negative to a positive revenue position before it was retired in March 2007. I was the sole member of the Freedom Air marketing team when it was integrated into Air New Zealand after operating independently for 10 years and took over from the Freedom Air marketing team of 4, meaning the scale of the role was significant. Show less

Responsible for developing and managing the airline's sponsorship strategy in the Sports sector. Key achievements: taking Air NZ to #1 for sponsor fit in NZRU Fan Monitor; developing an incremental revenue stream through rugby-themed fare finders which became a mandatory component in future sponsorship agreements; delivering a suite of rugby-themed TVCs positioning Air NZ as a 'fanatical sponsor of New Zealand rugby', which stood in as Air NZ's brand ads for a number of years.

Responsible for co-ordinating the network's sponsorship and events portfolio