• Led and scaled US event strategy and execution; including customer events, roundtables, partnershipevents and trade shows, increasing net new SQLs via events 80-95% YOY• Drove retail focused event program, contributing to 30% of lead gen for top retailers• Implemented event marketing program with top partners, including Salesforce and Oracle• Worked closely with sales and product teams to identify target customers and drive pipeline marketingprograms around events• Led end to end event promotion, including email marketing, landing page development and socialpromotion via Pardot, Splash, Linkedin and Twitter• Partnered with agencies and internal teams to develop creative activations and event branding• Managed event budget covering over 45 yearly events

• Partnered with cross functional teams to develop activation strategies for top YouTube creator events including Sundance Film Festival and Vidcon• Led day to day project management of global YouTube events; traveled to Mexico, Canada, and throughout the US to oversee final execution of events on-site• Developed a holistic YouTube event management system using Salesforce, establishing a system for seamless and scalable execution and tracking of events across teams

• Assisted with marketing planning and general project management for the Fan Finder product launch; managed all creative executions ranging from product videos and website design to in-depth print and video curriculum tools for YouTube creators• Wrote creator-focused communications for product launches and business updates; developed scripts for and managed executions of YouTube creator videos, including the inaugural Creator Preview Video

• Promoted from project coordinator to lead account/project manager on the Gatorade brand accountWorked alongside the design director to manage a work-stream of 15+ active design projects while overseeing a team of 5+ designers• Served as the primary client and design team point of contact, managing creative development for all Gatorade projects including brand guidelines, label and packaging development, animations, web experience, and the launch of new brand platforms• Streamlined processes for internal project tracking, creative briefing and file/asset organization; assisted with staffing plan development and managed billing processes• Led project management on smaller identity development projects for brands such as Chatr Wireless, Aquafina, Tatcha, Mohawk Paper, and IslandWood

•Worked directly with the VP of marketing on the organization and execution of various marketing projects•Implemented new digital marketing techniques for increasing brand awareness, including a company Facebook page•Worked with the in-house graphic designer to create marketing brochures and print advertisements using Adobe Photoshop and InDesign •Created and maintained Excel-based client databases for email blasts and promotional mailings

•Acted as a liaison between recording artists and press, including coordinating and overseeing phone interviews •Handled weekly mailing of promotional materials to worldwide EMI companies•Assisted in the creation of international marketing plans for recording artists•Recorded and analyzed weekly sales figures from international sales databases, targeting regions needing improvement as well as those experiencing growth