Kelly Keegan has 20+ years’ experience in digital product management and product, growth and integrated Marketing predominantly in Financial Services, Fintech, Wealth Management and Tech sectors holding internal and consulting roles with start-ups to Fortune 100 companies. Brands include Bank of America, Wells Fargo, Schwab, Visa, NetSpend, and AAA. At Slalom Consulting, clients included Dolby, PG&E and QTS Data Centers where she consulted and led digital transformation efforts and marketing strategy. The depth of her experience ranges from understanding the market to launching new digital features, products, digital experiences and programs and the ability to achieve these by creating and collaborating on business cases, research, value propositions, design, roadmaps, customer journey maps, marketing plans, insights and measurement. Kelly is passionate about improving customers' digital experience and has driven digital product management efforts from strategy, initiation, design, research, implementation, measurement and iteration. Using insights she's created auto loan journey maps through primary customer research conducted by herself. She's created experience roadmaps including one showcasing the value provided by a bank program. Kelly's familiar with the software development lifecycle having led public site and online banking transformation efforts, deposit application redesigns, authenticated offer landing pages and new product launches. She's been the Lead product manager and Product owner delivering incremental value through scrum teams using Agile. Kelly is well versed in integrated marketing strategy. She's run digital marketing, direct to consumer and product marketing. In Business Custom Capital, Kelly successfully launched a business credit card having created the marketing plan for a new business credit card with a market assessment, a SWOT, product positioning, messaging and go to market strategy.Academically, she holds an MBA with a Marketing focus from SFSU and a Bachelor’s Degree in Communications/Journalism from USF. She's earned both UX Accreditation from the Nielsen Norman Group with courses on Discovery, Workshop facilitation, Journey Mapping, Omnichannel Experiences and CX Transformation and is a Certified SAFE(R) 5.1 Agile Product Manager.
Listed skills include Marketing Communications, Integrated Marketing, Digital Marketing, Direct Marketing, and 11 others.