Kelly Parker Email & Phone Number

Boise, Idaho, United States

- Led and managed the Go-To-Market (GTM) team, Creative team, and Sponsorship and Events team, ensuring all efforts were aligned with overarching marketing strategies and business goals.- Directed the GTM team to successfully launch and coordinate efforts across departments to ensure market readiness and impact.- Supervised the Creative team, driving the development of high-quality, on-brand campaigns and marketing collateral.- Oversaw the Sponsorship and Events team, guiding strategic partnerships and the execution of events that increased brand visibility and customer engagement.- Managed marketing operations, including budget allocation, performance tracking, and workflow optimization to ensure efficiency and ROI.- Collaborated with key stakeholders to align marketing initiatives with company objectives, driving growth and market presence.

Boise, Idaho

Led a cross-functional Go-to-Market (GTM) team and managed end-to-end marketing operations to optimize workflows and track campaign performance. Oversaw vendor management, negotiating contracts and ensuring timely, cost-effective delivery of services. Developed and controlled the marketing budget, aligning spending with business goals to maximize ROI.

Boise, Idaho Area

Worked with Leadership and Marketing teams to execute strategic initiatives including: • Created IIB’s annual marketing plan and ensured successful execution of the social media, email marketing, and internal and external communications strategies • Crafted all non-financial press releases and established relationships with local media outlets • Managed internal and external bank communications including brand awareness initiatives for over 200 employees • Implemented and managed social media marketing including 48% growth of followers over the last two years • Implemented and managed email marketing messaging and content to an existing base of over 10,000 emails • Implemented and managed monthly training sessions for customer-facing departments of 110 employees to ensure consistent messaging for new campaigns and marketing tools • Provided consultative support for website management including content audits, structure, and continuous improvement from website analytics. • Led efforts to expand the corporate culture of giving into a year-round program rather than a one-time event resulting in 27% growth in employee giving • Implementation and coordination of new product launches including research and usability testing • Managed expansion of the consumer and commercial payment portfolios resulting in a 10% revenue growth • Managed the market rate shop process and set rates to remain competitive in a changing rate marketAccomplishments include contract negotiation and implementation of upgraded online banking and credit card platforms, successful implementation of social media and email marketing systems, and developing an ongoing strategy for growth.

Boise, Idaho Area

Responsible for the growth of earned and donated revenue through food production, donor relations and management, marketing, and all external communications. Accomplishments include project management of re-branding, new website launch, and growing earned revenues by 200%.

Boise, Idaho Area

Responsible for managing and developing relationships with businesses and organizations participating in the Workplace Campaign.

Meridian Idaho

Managed 10 branch employees and daily operational functions for the second largest branch in Idaho. Developed and fostered key relationships to enhance the bank’s reputation both with its customers and within the community. Grew deposits and loans while expanding the bank’s presence in the Meridian market.