Kelly Mulvaney Email & Phone Number

Oh/Mi

Territory Management for Ohio and Michigan supporting interior designers and furniture stores. Responsibilities include servicing sample libraries, pulling discontinued samples and updating with relevant samples to each customer’s business. Partnering with customers to gain market share while providing a high level of customer service through communication and account visits. Re-engaged 12 design firms buying Surya rugs and presenting to customers. Worked with several retail customers to increase YOY sales growth by at least 10% to as much as 100%.

Market a highly diverse portfolio of home décor, furniture, and accessories in Ohio. Cultivate new business by identifying new accounts, increasing floor space commitments, and improving product placement. Partnered with interior designers, design firms, and furniture stores to present product line offerings for design projects and retail floor displays.

South Ohio

Responsibilities include growing Mud Pie’s business with retailers in a defined territory, building new partnerships, and providing superior customer service. Creating solutions for retailers to build margin with Mud Pie’s brand.Wrote $1.5 million in territory, by re-engaging past accounts and opening new accounts. Took a small account and grew to over $30,000 in second year. Added a multi store retailer, buying MudPie for 8 locations.

Responsibilities include Key Account/Territory Management, Broker and Distributor Management, Product forecast with a primary focus on Eastern Canada while supporting US Eastern Sales Manager with US Key Accounts. ▪ Consistent Achievement of Identified Goals and Objectives – First year 76% growth with 75 new accounts and 3 Key Account Alternative retailers – Renaud-Bray, Indigo Books, Saks Off 5th / Second year 25% growth with 100 new accounts and 1 Key Account – Bulk Barn with 200+ locations.▪ Manage current Key Accounts with growth of at least 25-75% in sales: Canada - TJX Canada, Toys R Us, Mastermind Toys, Showcase, Party City, Hallmark, along with specialty independent retailers▪ Identify new product opportunities for Canada program and manage Toronto gift show▪ Support US Key Accounts: JoAnn’s, Michael’s (VISTAR Distributor), TJX, Ross Stores, DD’s Discount

Sell Enesco/Gund products to assigned accounts and open new accounts in specified channel and territory. Maintain customer relationships by consulting with accounts on merchandising, promotions, services and marketplace trends. • Achieved 107% of monthly goal within 5 months of working in the territory, while opening 40 new accounts.• Determined customer needs by analyzing demographics, past purchases, profit per square foot, SKU performance and store business goals.

Market a highly diverse portfolio including contemporary, high-end, bedroom, dining, youth, and baby furnishings. Cultivate new business throughout a five-state Midwest region, increase market share by identifying new Distributor Accounts, increasing floor space commitments, and improving product placement. Prospect, qualify, and capitalize on emerging opportunities to grow business with major distributors, creating target account lists and systematically approaching each to secure the business. Strengthen relationships with business owners and buyers, working with a core group of 25 independently owned retailers to maximize product placement and promotion.• Produced 30% sales growth—increasing year-over-year sales 64% for one manufacturer—by reestablishing business with distributors, opening new accounts, creating strong relationships, improving product placement, and staying in front of buyers.• Generated 57% of total sales for College Woodworks, gaining entry into a Top 20 distributor account which purchased product during the initial presentation and is projected to generate $200,000 in the first year, doubling current U.S. sales.• Presented product line offerings to prospective and existing distributors, presenting features / benefits / and usage to ensure optimal placement; increased brand awareness and integrity by reaching out to mass-market retailers to gain regional distribution.

Conceptualized, launched, and managed a boutique furniture store generating $1.5 million in sales annually with 10% annual growth, maintaining an excellent reputation for a high level of Customer Service, Selection and Competitive Pricing with a 75% repeat and referral business rate. Held full P&L responsibility, negotiated all contracts, and maintained control of operating expenses to maximize margins and profitability. Recruited, trained, and mentored a team of seven employees to uphold the mission and vision of the organization of providing quality merchandise with Integrity and Superior Service to promote loyalty and continued value to the Customer. Spearheaded contract negotiations to acquire competitive agreements and Vendor cost savings.• Created and implemented the strategic sales and marketing plan, directing all branding, advertising, and communications to increase awareness and market share. Collaborated with a media expert to review promotional opportunities and select media buys.• Managed a procurement budget of $1 million, selecting vendors and merchandise to optimize floor space utilization in a 7,000 sq. ft. showroom. Assembled an optimal mix of furniture and accessories to bolster turn rates and maintain a 45% gross margin.• Identified $60,000 in cost avoidance through selection and integration of an enterprise software system which automated burdensome processes, reduced administrative workflow, and captured increased efficiencies.

Master, Business Administration

Bachelor Of Arts, Accounting

Completed and passed the CPA Exam