I collaborate with agencies and individual clients to create thoughtful, user-centered designs across a variety of platforms. Some key projects include:Currently leading the design and UX for SoundMadeSeen, an AI tool for audio creators, as the sole product designer (March 2024 - Present).Designing and managing the launch of a custom Shopify site for Stelier, a furniture startup, with ongoing feature rollouts planned (Jan 2024 - Present).Designing mobile apps for a well-established app agency.Creating user-centric designs for a career management startup, as well as several educational apps and games for kids.Helping various startups and small businesses launch their websites and apps.

As a casual UX designer for the AFL, I took on a range of projects, often working full-time to lead design and product launches. Notably, I spearheaded the product design for AFL Mint, a digital collectibles marketplace, where I created a new design system, integrated web 3 technology, and collaborated with cross-functional teams to deliver complex user journeys. I also led the UX for Womens.afl, Play.afl, and launched AFL ID, working closely with internal and external partners.

Collaborated with the university to redesign the unimelb.edu.au search functionality and lead the design for the UniMelb Digital ID launch. I also worked on an Open Day microsite, utilising the UniMelb design system.

As Art Director, I worked across social and digital platforms for well-known brands like Vegemite, Bulla, and Sanofi, ensuring their digital presence aligned with their brand identities. I also designed a product research platform for the consumer research side of the business.

Focused on UI design and motion graphics for major clients like Jetstar, Australian Defence Force, and Treasury Wines.

As a senior designer and art director at Click Suite I worked on a wide range of projects including e-government websites, rich media websites, touchscreen interactives and projections for museums, online games, animations, motion graphics and experience design.