Fractional Cmo And Growth Leader
Freelance
AeroLeads people directory · profile
Kelly Cackin Email & Phone Number
Fractional CMO and Growth Leader
at
Freelance
1 work email found
@1build.com
3 phones found area 402
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Fractional CMO and Growth Leader
Location
Omaha, Nebraska, United States
Who is Kelly Cackin? Overview
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Quick answer
Kelly Cackin is listed as Fractional CMO and Growth Leader at Freelance, based in Omaha, Nebraska, United States. AeroLeads shows a work email signal at 1build.com, phone signal with area code 402, and a matched LinkedIn profile for Kelly Cackin.
Kelly Cackin previously worked as Marketing Director at Boost Local and Director of Marketing at Omnitail. Kelly Cackin holds Bachelor Of Arts from Iowa State University.
Company email context
Email format at Freelance
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*@1build.com
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AeroLeads found 1 current-domain work email signal for Kelly Cackin. Compare company email patterns before reaching out.
Profile bio
About Kelly Cackin
I am a marketing powerhouse with over 15 years experience strategizing, creating, and managing omni-channel campaigns for brand, demand gen, growth, and product marketing. An expert in many marketing types and company trades, I've most recently built a humanistic brand and led go-to-market strategies for early-stage startup 1build, an estimating software powered by real-time, local construction cost data.
Listed skills include Policy Writing, Website Development, Powerpoint, Online Marketing, and 45 others.
Current workplace
Kelly Cackin's current company
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13 roles
Kelly Cackin work experience
A career timeline built from the work history available for this profile.
Fractional Cmo And Growth Consultant
Marketing Director
Director Of Marketing
Leading the go-to-market and business development efforts to grow and scale this unique digital marketing agency through:- Marketing through the entire customer lifecycle & buyer's journey- Team leadership & employee career growth- Strategy- Brand management- Event marketing- SEO/web- PPC/SEM- Email marketing- Campaign strategy/execution- Creative direction/graphic design- Executing ideas into a deliverable- Collaboration- Getting and staying scrappy
Marketing Consultant
Freelance
Freelance gig providing various small business owners evolve their brands, online marketing presence, and general marketing strategies. - Brand strategy, execution, & management - Website design & development - Social media marketing strategy, execution, & management - Content strategy, execution/production, & management
Director Of Marketing
All things marketing for a leading-edge construction SaaS/B2B startup, including:- Team leadership- Strategy- Brand management- SEO/web- PPC/SEM- Email marketing- Campaign strategy/execution- Creative direction/graphic design- Executing ideas into a deliverable- Collaboration- Getting and staying scrappy
Oct 2021 - Dec 2022
Web Development/Marketing Manager
Strategist, manager, and leader over search engine optimization, conversion rate optimization and overall health of our marketing websites (buildertrend.com, events.buildertrend.com, conference.buildertrend.com). Managed a team of talented web designers and developers to create on-brand web experiences to best practice and ADA compliance, including: landing pages, webpages, experiments, micro and macro optimizations for both SEO and CRO, and email design/development.Continuously reported on website health, SEO, and CRO. Reports included data, analyses, and recommendations for optimization.Worked in-sync with Digital Marketing, Content Marketing, and Lifecycle Marketing teams to ensure web campaigns and strategies were well-designed and executed to meet goals.While I did manage the designers and developers on this team, I was not afraid to get scrappy with them to help resolve web design and development challenges. As a seasoned web designer and developer, I lead by example and teaching my employees the skills that I have cultivated over the years.In this role, I managed the complete redesign and redevelopment of buildertrend.com in 2019, which allowed us to house the website on a content management system (WordPress) for the first time in company history. A byproduct of this project was a new web project lifecycle process that I created and implemented.Technology used: WordPress, PHP, ASP.net, CSS, HTML, JavaScript/jQuery, Git, TFS/ADO, Pardot, Salesforce, Campaign Monitor, Adobe Creative Cloud, Microsoft Office, Confluence, Intercom, Skilljar (LMS), ChiliPiper, Google Analytics, Google Data Studio, Google Tag Manager, Google Optimize
Aug 2019 - Sep 2021
Content Marketing Manager
Managed and lead the content strategy, execution, and optimization of copywriting, copyediting, web marketing, social media marketing, sales enablement tools, advertising, and lead gen projects/initiatives. Managed the Jr. Web Developer in designing and developing web experiences for our marketing websites (buildertrend.com [.net] and buildertrendu.com [WordPress]) and marketing emails. Continued to design and develop website code, alongside the Jr. Web Developer, for the marketing websites. Focused web content planning, execution, and optimization on the Buildertrend blog to gain momentum in search engine optimization.Collaborated in-sync with the Sales Operations and Digital Operations teams to ensure lead generation and conversion rates continued to grow, as well as supported paid and organic search efforts.Technology used: ASP.net, CSS, HTML, JavaScript/jQuery, Git, TFS, WordPress, Pardot, Salesforce, Campaign Monitor, Chili Piper, Adobe Creative Cloud, Microsoft Office, Confluence, Google Analytics, Google Tag Manager, Google Optimize
Sep 2018 - Aug 2019
Front-End Web Developer
Planned, designed, developed, optimized, and maintained web experiences for the marketing websites (buildertrend.com and buildertrendu.com) and marketing emails. Used storyboarding to workshop and strategically plan new web experiences. Introduced the Marketing team to Agile project management, through which we created a Kanban board and implemented daily stand-ups to plan, prioritize, and discuss work. Collaborated in-sync with the Sales Operations and Digital Operations teams to ensure lead generation and conversion rates continued to grow, as well as supported paid and organic search efforts.Technology used: ASP.net, CSS, HTML, JavaScript/jQuery, Git, TFS, WordPress, Pardot, Salesforce, Campaign Monitor, Chili Piper, Adobe Creative Cloud, Microsoft Office, Confluence, Google Analytics, Google Tag Manager, Google Optimize
Mar 2018 - Aug 2018
Global Digital Marketing Manager
Responsibilities and Expertise: Global brand development, global Website and mobile site design/development/management, global content creation and management for Web, global social media management, digital product and app design consultation, graphic design, editor in chief, overall support for clientele, employees, and off-site offices, audio/visual creation and editing
Apr 2013 - Mar 2018
Global Marketing Coordinator
Responsibilities and Expertise: Global brand development, global Website and mobile site design/development/management, global content creation and management for Web, global social media management, eLearning consultation and project management, administration of Learning Management System, graphic design, copy editing/writing, overall support for clientele, employees, and off-site offices, audio/visual creation and editing
Apr 2011 - Apr 2013
International Marketing Coordinator
Responsibilities and Expertise: Managed foreign language websites, managed social media accounts, updated international product literature, assisted with international trade show planning, attended trade shows with international presence, championed eLearning project, created eLearning modules for international audience, edited/wrote copy, supported international regional office personnel, created/updated advertisements for international usage, assisted with international promotional orders
Jun 2009 - Apr 2011
International Marketing Assistant
Responsibilites and Expertise: Updated product literature, updated website copy and imagery, assisted with international promotional orders, assisted with trade show/meeting planning, edited/wrote copy, edited presentations for copy and design
Sep 2008 - Jun 2009
2 education records
Kelly Cackin education
Bachelor Of Arts
Iowa State University
Information Technology, Web Development
Metropolitan Community College
FAQ
Frequently asked questions about Kelly Cackin
Quick answers generated from the profile data available on this page.
What company does Kelly Cackin work for?
Kelly Cackin works for Freelance.
What is Kelly Cackin's role at Freelance?
Kelly Cackin is listed as Fractional CMO and Growth Leader at Freelance.
What is Kelly Cackin's email address?
AeroLeads has found 1 work email signal at @1build.com for Kelly Cackin at Freelance.
What is Kelly Cackin's phone number?
AeroLeads has found 3 phone signal(s) with area code 402 for Kelly Cackin at Freelance.
Where is Kelly Cackin based?
Kelly Cackin is based in Omaha, Nebraska, United States while working with Freelance.
What companies has Kelly Cackin worked for?
Kelly Cackin has worked for Freelance, Boost Local, Omnitail, 1Build (Yc W20), and Buildertrend.
How can I contact Kelly Cackin?
You can use AeroLeads to view verified contact signals for Kelly Cackin at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Kelly Cackin attend?
Kelly Cackin holds Bachelor Of Arts from Iowa State University.
What skills is Kelly Cackin known for?
Kelly Cackin is listed with skills including Policy Writing, Website Development, Powerpoint, Online Marketing, Brand Development, Corporate Branding, Dreamweaver, and Trade Shows.
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