Kelly Cackin

Kelly Cackin Email and Phone Number

Fractional CMO and Growth Consultant
Omaha, NE, US
Kelly Cackin's Location
Omaha, Nebraska, United States, United States
Kelly Cackin's Contact Details
About Kelly Cackin

I am a marketing powerhouse with over 15 years experience strategizing, creating, and managing omni-channel campaigns for brand, demand gen, growth, and product marketing. An expert in many marketing types and company trades, I've most recently built a humanistic brand and led go-to-market strategies for early-stage startup 1build, an estimating software powered by real-time, local construction cost data.

Kelly Cackin's Current Company Details

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Fractional CMO and Growth Consultant
Omaha, NE, US
Kelly Cackin Work Experience Details
  • Fractional Cmo And Growth Consultant
    Omaha, Ne, Us
  • Boost Local
    Marketing Director
    Boost Local
    Omaha, Ne, Us
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  • Omnitail
    Director Of Marketing
    Omnitail Jan 2023 - Present
    Reston, Virginia, Us
    Leading the go-to-market and business development efforts to grow and scale this unique digital marketing agency through:- Marketing through the entire customer lifecycle & buyer's journey- Team leadership & employee career growth- Strategy- Brand management- Event marketing- SEO/web- PPC/SEM- Email marketing- Campaign strategy/execution- Creative direction/graphic design- Executing ideas into a deliverable- Collaboration- Getting and staying scrappy
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  • Freelance
    Marketing Consultant
    Freelance Oct 2022 - Present
    Freelance gig providing various small business owners evolve their brands, online marketing presence, and general marketing strategies. - Brand strategy, execution, & management - Website design & development - Social media marketing strategy, execution, & management - Content strategy, execution/production, & management
  • 1Build (Yc W20)
    Director Of Marketing
    1Build (Yc W20) Oct 2021 - Dec 2022
    Miami, Fl, Us
    All things marketing for a leading-edge construction SaaS/B2B startup, including:- Team leadership- Strategy- Brand management- SEO/web- PPC/SEM- Email marketing- Campaign strategy/execution- Creative direction/graphic design- Executing ideas into a deliverable- Collaboration- Getting and staying scrappy
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  • Buildertrend
    Web Development/Marketing Manager
    Buildertrend Aug 2019 - Sep 2021
    Omaha, Ne, Us
    Strategist, manager, and leader over search engine optimization, conversion rate optimization and overall health of our marketing websites (buildertrend.com, events.buildertrend.com, conference.buildertrend.com). Managed a team of talented web designers and developers to create on-brand web experiences to best practice and ADA compliance, including: landing pages, webpages, experiments, micro and macro optimizations for both SEO and CRO, and email design/development.Continuously reported on website health, SEO, and CRO. Reports included data, analyses, and recommendations for optimization.Worked in-sync with Digital Marketing, Content Marketing, and Lifecycle Marketing teams to ensure web campaigns and strategies were well-designed and executed to meet goals.While I did manage the designers and developers on this team, I was not afraid to get scrappy with them to help resolve web design and development challenges. As a seasoned web designer and developer, I lead by example and teaching my employees the skills that I have cultivated over the years.In this role, I managed the complete redesign and redevelopment of buildertrend.com in 2019, which allowed us to house the website on a content management system (WordPress) for the first time in company history. A byproduct of this project was a new web project lifecycle process that I created and implemented.Technology used: WordPress, PHP, ASP.net, CSS, HTML, JavaScript/jQuery, Git, TFS/ADO, Pardot, Salesforce, Campaign Monitor, Adobe Creative Cloud, Microsoft Office, Confluence, Intercom, Skilljar (LMS), ChiliPiper, Google Analytics, Google Data Studio, Google Tag Manager, Google Optimize
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  • Buildertrend
    Content Marketing Manager
    Buildertrend Sep 2018 - Aug 2019
    Omaha, Ne, Us
    Managed and lead the content strategy, execution, and optimization of copywriting, copyediting, web marketing, social media marketing, sales enablement tools, advertising, and lead gen projects/initiatives. Managed the Jr. Web Developer in designing and developing web experiences for our marketing websites (buildertrend.com [.net] and buildertrendu.com [WordPress]) and marketing emails. Continued to design and develop website code, alongside the Jr. Web Developer, for the marketing websites. Focused web content planning, execution, and optimization on the Buildertrend blog to gain momentum in search engine optimization.Collaborated in-sync with the Sales Operations and Digital Operations teams to ensure lead generation and conversion rates continued to grow, as well as supported paid and organic search efforts.Technology used: ASP.net, CSS, HTML, JavaScript/jQuery, Git, TFS, WordPress, Pardot, Salesforce, Campaign Monitor, Chili Piper, Adobe Creative Cloud, Microsoft Office, Confluence, Google Analytics, Google Tag Manager, Google Optimize
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  • Buildertrend
    Front-End Web Developer
    Buildertrend Mar 2018 - Aug 2018
    Omaha, Ne, Us
    Planned, designed, developed, optimized, and maintained web experiences for the marketing websites (buildertrend.com and buildertrendu.com) and marketing emails. Used storyboarding to workshop and strategically plan new web experiences. Introduced the Marketing team to Agile project management, through which we created a Kanban board and implemented daily stand-ups to plan, prioritize, and discuss work. Collaborated in-sync with the Sales Operations and Digital Operations teams to ensure lead generation and conversion rates continued to grow, as well as supported paid and organic search efforts.Technology used: ASP.net, CSS, HTML, JavaScript/jQuery, Git, TFS, WordPress, Pardot, Salesforce, Campaign Monitor, Chili Piper, Adobe Creative Cloud, Microsoft Office, Confluence, Google Analytics, Google Tag Manager, Google Optimize
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  • Valmont Industries, Irrigation Division
    Global Digital Marketing Manager
    Valmont Industries, Irrigation Division Apr 2013 - Mar 2018
    Omaha, Nebraska, Us
    Responsibilities and Expertise: Global brand development, global Website and mobile site design/development/management, global content creation and management for Web, global social media management, digital product and app design consultation, graphic design, editor in chief, overall support for clientele, employees, and off-site offices, audio/visual creation and editing
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  • Valmont Industries, Irrigation Division
    Global Marketing Coordinator
    Valmont Industries, Irrigation Division Apr 2011 - Apr 2013
    Omaha, Nebraska, Us
    Responsibilities and Expertise: Global brand development, global Website and mobile site design/development/management, global content creation and management for Web, global social media management, eLearning consultation and project management, administration of Learning Management System, graphic design, copy editing/writing, overall support for clientele, employees, and off-site offices, audio/visual creation and editing
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  • Valmont Industries, Irrigation Division
    International Marketing Coordinator
    Valmont Industries, Irrigation Division Jun 2009 - Apr 2011
    Omaha, Nebraska, Us
    Responsibilities and Expertise: Managed foreign language websites, managed social media accounts, updated international product literature, assisted with international trade show planning, attended trade shows with international presence, championed eLearning project, created eLearning modules for international audience, edited/wrote copy, supported international regional office personnel, created/updated advertisements for international usage, assisted with international promotional orders
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  • Valmont Industries, Irrigation Division
    International Marketing Assistant
    Valmont Industries, Irrigation Division Sep 2008 - Jun 2009
    Omaha, Nebraska, Us
    Responsibilites and Expertise: Updated product literature, updated website copy and imagery, assisted with international promotional orders, assisted with trade show/meeting planning, edited/wrote copy, edited presentations for copy and design
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Kelly Cackin Skills

Policy Writing Website Development Powerpoint Online Marketing Brand Development Corporate Branding Dreamweaver Trade Shows Website Translation Management Event Planning Photoshop Internet Governance Web Design Blogging Catalog Layout Web Development Web Analytics International Marketing Digital Marketing Advertising Integrated Marketing Lead Generation Seo Creative Writing Html Learning Management Systems Online Advertising Content Strategy Seo Copywriting Marketing Website Consultation Adobe Fireworks Wordpress Social Media Marketing Website Management Web Optimization Email Marketing Sem Newsletters Css Inbound Marketing Marketing Communications Web Authoring Marketing Strategy Adobe Creative Suite Copywriting Copy Editing Indesign Internet Marketing

Kelly Cackin Education Details

  • Iowa State University
    Iowa State University
    Bachelor Of Arts
  • Metropolitan Community College
    Metropolitan Community College
    Web Development

Frequently Asked Questions about Kelly Cackin

What is Kelly Cackin's role at the current company?

Kelly Cackin's current role is Fractional CMO and Growth Consultant.

What is Kelly Cackin's email address?

Kelly Cackin's email address is ke****@****ild.com

What is Kelly Cackin's direct phone number?

Kelly Cackin's direct phone number is +140235*****

What schools did Kelly Cackin attend?

Kelly Cackin attended Iowa State University, Metropolitan Community College.

What skills is Kelly Cackin known for?

Kelly Cackin has skills like Policy Writing, Website Development, Powerpoint, Online Marketing, Brand Development, Corporate Branding, Dreamweaver, Trade Shows, Website Translation Management, Event Planning, Photoshop, Internet Governance.

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