Kellyn Mccarthy Email & Phone Number

Develops strategy for marketing and company-wide initiatives based on data-driven insights and company goals.Leads end-to-end project and initiative scoping including hosting kickoffs and brainstorms, developing roadmaps and timelines, executing, and hosting retrospectives to evaluate performance. Manages complex marketing campaigns including AppSumo’s.

Served as the company-wide lead on Black Friday and Sumo Day (semi-annual sale) events, coordinating all components across 100+ team members. Executed standalone marketing campaigns such as Women’s Entrepreneur Week, a campaign dedicated celebrating women in entrepreneurship, and AppSumo’s Million Dollar Black Friday Fund, a campaign dedicated to.

Led the development and creation of marketing materials such as e-books, landing pages, and on-site content. Conducted brainstorms involving design, copy, email, ads, and more to construct plans for marketing campaigns.Coordinated with partners to ensure a timely product and campaign launch on AppSumo.

Senior Integrated Marketing Manager at Leaf Group, parent company of dynamic brands like Well+Good, Hunker, and LIVESTRONG. Spearheaded creative ideas for marketing proposals and created decks/presentations to bring these ideas to life. Collaborated with sales and clients to ensure success of current and future campaigns.

Greater New York City Area

Integrated Marketing Manager at Leaf Group, parent company of dynamic brands like Well+Good, Hunker, and LIVESTRONG. Created proactive and responsive marketing proposals for returning and prospective advertisers utilizing industry insights, creative storytelling, and strategy to drive growth and sales for the company.

Client solutions & marketing associate on the Fashion/Retail group at Time Inc. Collaborated with fashion/retail clients to understand their priorities, concerns, challenges and goals in the marketplace. Crafted proposals and created marketing materials to support the sales process including proactive pitches, new programs and RFP responses.

Sales assistant at Food & Wine specializing in print and digital account management using Salesforce. Worked closely with Food & Wine's Associate Publisher as well as sales, marketing, production, client services and finance to maintain the sales pipeline and ensure timely and accurate client deliverables. Communicated with clients and agencies based on a.

Bethlehem, Pennsylvania

Marketing intern at a fast-paced technology startup. Managed all social media accounts including Facebook, LinkedIn, and Twitter and posted to these platforms frequently. Also led the marketing effort during the launch of the company's new networking app, Valor.

Greater New York City Area

NGO Youth Representative for Tarumitra. Represented and spoke at the United Nations on behalf of Tarumitra, an environmental NGO based in India. Attended regular sessions and round tables with representatives and officials from NGOs and countries all over the world. Communicated with the NGO president and raised concerns of the organization to the United.

Lehigh University

Graduate student researcher on the "Innovations in Ventilation"​ project at Lehigh's Mountaintop Project during the summer of 2014. Researched solid fuel use in developing countries and assisted in the building of an outdoor kitchen for testing solid fuel use. Finalizing research on solid fuel use in developing countries to be published. Learn more about.

New York, New York

User Engagement Intern at VTS. Met with brokers and landlords in New York City about VTS and their experiences with the company's leasing and asset management platform. Communicated user feedback to the head of Business Development and upper-level management to optimize users' experiences with the platform and the company as a whole.

Greater New York City Area

Interned with a junior and senior broker at one of New York City's premiere real estate firms to research emerging technology companies and their potential need for office space. Analyzed growing companies and translated their needs into reports which were presented to the brokerage team and the research team at the conclusion of the internship.

Master'S Degree, Sociology

Bachelor Of Arts (B.A.), Global Studies, Spanish

Activities and Societies: Dean's List: 2010-Present The Prison Project: 2011-Present Club Water Polo: 2010-Present

Spanish Language And Literature

Studied abroad at Instituto Internacional in Madrid, Spain for the spring semester of 2013 to further practice Spanish speaking and.