Kellyn Mcmullan Email & Phone Number

Brisbane, Qld, AU

• Lead social media strategy for Loving Tan, managing organic channels and community engagement on TikTok, Instagram, Facebook, YouTube, and Pinterest.
• Develop and execute content strategy, driving brand awareness and engagement through creative and innovative campaigns.
• Analyze weekly and monthly analytics to optimize social media marketing strategy and drive KPI growth.

• Established a six-figure business specializing in social media marketing and digital content creation.
• Managed Instagram and TikTok accounts for brands like Love Wellness and Lifeway Kefir, creating content and copywriting captions.
• Founded KellynMelonShop, an online store selling customized Microsoft OneNote templates for professionals to organize their personal and career life.

• Utilize skills in photography, videography, and editing to create content such as Instagram photos/Reels, TikTok videos, Pinterest pins, podcast episodes, etc.
• Build an audience of over 190,000 across all personal social media platforms.
• Collaborate and create content for brands such as Microsoft, Macy's, Samsonite, Honda, etc.
• Work as a Macy's Style Crew 2022, 2023, and 2024 creator to create content promoting Macy's sales, present to Macy's employees on social media tips, travel to model in photoshoots, and attend Macy's events.

New York, New York, US

• Conceptualize, strategize, create, edit, and post content on Love Wellness and Lo Bosworth social media channels such as Instagram, TikTok, and YouTube.
• Collaborate with the Paid Digital Team to strategize social media ads. Strategize, film, edit, and produce several video content pieces for social media ads across Meta (Facebook + Instagram) and TikTok.
• Identify trending, engaging and educational video content across TikTok, YouTube, and Instagram.
• Report on analytics and KPI on a weekly and monthly basis, providing recommendations to constantly pivot social media marketing strategy.STATS (OCT 2022 - JUNE 2024): Love Wellness Social Accounts: 1.11k TikToks + 719.
• 📈 13k new Instagram followers / 5% growth rate
• 🚀 63k new TikTok followers / 245% growth rate

New York, New York, US

• Conceptualize, create and edit content on Love Wellness and Lo Bosworth social media channels, with a focus on the TikTok accounts.
• Collaborate with the Paid Digital Team to strategize social media ads. Strategize, film, edit, and produce all video content for social media ads across Meta (Facebook + Instagram) and TikTok.
• Identify trending, engaging and educational video content across TikTok, YouTube, and Instagram.
• Report on analytics and KPI on a weekly and monthly basis, providing recommendations to constantly pivot social media marketing strategy.
• Identify needs for UGC content and work with Community Manager to source creators and influencers, provide a creative brief, and approve creator content. STATS:
• Increased followers on TikTok by 56,619 (+217%) since start date

• Freelance with start-ups based in NYC to help them launch their pop-up immersive experiences. Wonderland Dreams:
• Curate list of influencers to partner with and personally invite over 400 influential people to Opening Week events.
• Own the design and sourcing of Wonderland Dreams retail merchandise. Sourced items such as custom umbrellas, flags, totes, apparel, and more.
• Leverage knowledge of social media platforms and provide strategies to launch - reaching 20,000+ followers on Instagram.
• Create content, provide copywriting, and manage the Wonderland Dreams, Alexa Meade Art, and Rose Wine Mansion social media accounts. Museum of Women / Love You Like a Sistr:
• Own the design and sourcing of MW retail and partner with women-owned brands to feature in the space.

Dublin, CA, US

• Managed shipping amongst all vendors which resulted in a +20% beat to plan and 99% net growth during week one of our peak Holiday season.
• Owned the Basic Denim and White Denim classes and managed the OTB, vendor relations, assortments, planning sales, etc. within each class.
• Collaborated with internal counterparts such as Planning and other Merchants to discuss selling, findings, opportunities, and potential problems.

Dublin, CA, US

• Shopped the market for trends and proposed testing matching sets, which lead to $10+ million of sales across the company.
• Analyzed business and used data to generate merchandise recommendations including test styles, best sellers, reorder styles, styles we should cancel, etc.
• Supported Buyer in preparation of key business meetings (i.e. vendor appointments, style-outs, assortment planning).

Dublin, CA, US

• Demonstrated product knowledge as a result of competitive shopping, shopping Ross Stores, and the market.
• Ensured timely delivery of merchandise through communication with Buyer, merchant teams, and external vendors.
• Supported Buyers in preparation of key business meetings (i.e. vendor appointments, style-outs, assortment planning).

Westchester, Illinois, US

• Communicated with vendors continually regarding products, pricing, and terms
• Analyzed sales using reporting tools as needed for assortment and vendor reviews to support merchandise strategy
• Built assortments of products including hats, backpacks, and shoes

Cleveland, Ohio, US

• Collaborate with student organizations to draft custom apparel orders
• Engage in phone, Internet, and face-to-face communications to secure orders with clients to create $241,000 of lifetime sales
• Utilize social media to promote nationwide orders and conduct on-campus marketing

Westchester, Illinois, US

• Launched new apparel and gift items from vendors such as Alex and Ani, Build-A-Bear, and Yeti in some of Follett's 1,200 stores
• Attended vendor meetings and planned the Spring 2018 line assortment
• Organized samples, assisted with planograms, and maintained product SKU's

Muncie, IN, US

• Created a positive living environment through intentional interactions, meetings, and activities
• Developed student centered programs to provide social, education, diversity, health, and growth opportunities

Houston, Texas, US

• Secured exceptional customer experiences to customers by creating a memorable shopping experience
• Designed aesthetically pleasing displays that met store's visual standards

New York, New York, US

• Managed several social media platforms and conducted market research
• Developed an effective social media rebranding strategy

Muncie, IN, US

• Assist residents with laundry, mail, and renting equipment
• Complete administrative tasks such as make copies and count a cash drawer
• Provide customer service to anyone who walks into the hall

Bloomington, Minnesota, US

• Initiate and complete customer transactions quickly and accurately.
• Work as a team member to guarantee good customer service.

Bachelor'S Degree, Fashion Merchandising

Education record