Kelly Swift Email & Phone Number

Westminster, Colorado, Us

• Driver of all product launches, challenging cross functional teams to explore new approaches and stay on schedule, while delivering all marketing deliverables to meet the needs of the product. Launched new flagship product with product positioning, messaging and creative in engaging video and web content to drive quality traffic with paid search (+200% traffic), paid social retargeting and email exceeding KPIs to achieve +90% increase in page traffic and 6X goal for form fills in the first 90 days • Lead digital marketing team through the development of a new 1200+ page website and overhaul of PPC, display and SEO strategies and campaigns.• Developed integrated vertical marketing campaigns to support awareness and credibility to target markets with content, paid media, digital marketing and the company's first ever live video podcast (still going strong 3+ years and 80+ episodes later) to contribute to sales leads and growth.• Brings the human factor to video, bringing life and humor to black boxes that print things to resonate with, educate and inspire customers to engage further down the funnel... AND featured in Google snippets

Westminster, Colorado, Us

Created unique programming and led 2-3 small group strength training, trampoline rebounder, HIIT and barre classes each week. Continually varied formats, demonstrated proper movement and form and coached with encouragement to keep participants challenged and engaged throughout . Taught live stream and on-demand classes over MindBody video services during lockdown, adapting teaching style to do the entire workout on video while giving verbal explanations to ensure participants could clearly follow along and stay motivated at home. Coached members, ad hoc and ClassPass participants of varying fitness levels to support owner's style and business growth goals.

Ca

San Diego - Us | Tokyo - Jp, Us

Developed integrated marketing strategy to support business goals, bring new products to market, set marketing mix, optimize budget and manage cross functional teams to ensure consistency of consumer experience across touch points.• Identified consumer segments and messaging priority by harnessing qualitative and quantitative research to reach new consumer demographics• Led internal teams and external agency to launch a new action camera product category by executing integrated plans including selection and management of 29 professional athlete sponsorships, new Twitter/Instagram handles, promoted tweets, Instagram ad campaigns, digital media, produced and UGC videos, events, emails and a lifestyle website to grow sales by 120% in the second year• Recommended mid-course program adjustments by monitoring and optimizing program results against KPIs to increase monthly microsite traffic, CTR, and media campaign results • Spearheaded a co-branded partner campaign with Disney leveraging custom creative, video, digital & social media, contest, sweepstakes, retail integration and research to lift category interest, consumer research and traffic to online retail of exposed consumers

Cypress, California, Us

Managed department strategy, marketing, sales, budget and account management for custom group product and affinity partnerships• Identified new affinity markets, gained market knowledge and created new strategic programs • Designed and implemented annual marketing plans and budget involving e-blast campaigns, trade shows, conference presentations, landing pages, Facebook ads, promotion schedules and webinars • Developed new product to reach new traveler segments by enlisting support from key stakeholders, researching and analyzing market opportunities, defining a strategy and marketing plan, coordinating product adjustments to meet customer needs and securing distribution channels • Created a clear strategy for growing sales opportunities and train outside sales teams to identify and grow targeted leads

Cypress, California, Us

Managed top revenue custom group accounts• Built rapport with key accounts and new leads through face to face meetings which increased communication and improved response time to grow department profits

Cypress, California, Us

Coordinated proposals, bookings and operations for custom group travel• Introduced new quoting, booking and operating procedures by meeting with internal stakeholders to determine needs and timelines and developing forms to support mutual goals, resulting in improved coordination, efficiency and communications with internal operations, air, documents and sales

Anaheim, Ca, Us

Advised 90 seventh grade students on course schedules and study skills and assisted academic planning• Coordinated campus summer enrollment by strategically consolidating classes and adjusting class schedules • Served as a liaison between parents, students, teachers and administration by identifying the needs of each party and working to find mutually beneficial solutions

Anaheim, Ca, Us

Recruited for new student enrollment and supported retention with re-enrollment campaigns• Identified individual family needs and highlighted corresponding product benefits on phone intakes, campus tours and follow-up to increase enrollment

Masters, Business Administration

Ba, Communication Studies, History

Communcations