Entrepreneur in Residence / Waiting

Visit https://kellyny.land/$9m raisedBacked by investors & angels at Stripe, Venmo, Paypal, Apple, Google, Lightspeed, Sequoia, Salesforce, Microsoft, Snap, Facebook, Redbull, Spotify, Bread (BNPL), Good Money, AirBNB, WeWork, The Council, AngelList, Fast Co, P&G, Amplitude, SAP & others.Built by ex-Snap employees who share a background in fintech, consumer GTM and retail software.Whym is an end-to-end ecom, payments & first-party data software suite for social selling. Servicing more than 500 SMB merchants & mid-market retailers across 35,000 consumer wallets through unique, future-of-retail solutions like text-to-pay, universal shopping carts, and transparent digital identities for shoppers.Trusted by brands like Siete Foods, The Hundreds and Doe beauty.

Visit https://kellyny.land/Worked directly w/ Evan (CEO) & VP Eng (Steve Horowitz) as head of consumer products & marketing. Created the first internal UX for direct sales / commerce through Snapchat app. Responsible for whatever you remember about the viral launch of Snapchat camera sunglasses (Spectacles)! SOLD OUT 100k units of Snap's first-generation camera glasses in less than 6 months. Architected one of the most exclusive & surprising product launches in CE history by encouraging consumers to engage in a wacky, global scavenger hunt to vend sunglasses from adorable robot kiosks "in the wild".Watch the story: https://brandfolder.com/s/xxpz2rrkvhrrs5p82fc9gxr8As the Head of Marketing, Sales & Products at Snap Inc., I developed brand identity and global GTM strategy for the Spectacles (Snapchat camera glasses) launch.Key milestones:- Spectacles press announcement & advertising campaign: September 2016- Snapbot scavenger hunt & experiential marketing campaign - November 2016- Premiered first NYC retail pop-up in November 2016 followed by Venice pop-up Feb 2017- Spectacles Ecommerce experience launched Feb 2017- Spectacles Live Story Integration & Snap Ad campaign March 2017 - European Launch in 14 countries June 2017- Marketing & Design take home 6 Lions [3 Gold] @ Cannes Lions June 2017- Spectacles Amazon US & UK Launch, First retail partnership Harrods UK July 2017- First circular Snapchat Ad Product "Shot-on-Spectacles" September 2017In addition, I lead Spectacles digital product integration efforts across the Snapchat platform which included: development of circular content brand identity, Spectacles Live Stories, Discover partnership content, Snap Search and our newest digital Ad product - Circular Snap Ads “Shot on Spectacles”. As a part of the executive leadership team, I lead the brand and marketing strategy to inform the future product roadmap, business objectives, growth and global expansion.

Visit https://kellyny.land/Backed by Foundry Group and Pharrell Williams. Founded by British entrepreneur Roland Lamb.Launched NOISE Application in time for Apple iTunes partnership feature Holiday 2015Participated in tour for Series B investment round w/ CEOIntroduced ROLI to Apple buyers which resulted in exclusive global launch for Seaboard blocks in Holiday 2016- Launched NOISE Application in time for Apple iTunes partnership feature Holiday 2015- Participated in tour for Series B investment round w/ CEO- Introduced ROLI to Apple buyers which resulted in exclusive global launch for Seaboard blocks in Holiday 2016Founded in 2009 by Roland Lamb, we make hardware and software products and services designed to expand the bandwidth of interaction between people and technology.

Visit https://kellyny.land/- Techstars class of 2010- Participated in BOD mtgs w/ Brad Feld for 4 years- As SVP of Sales & Marketing, grew the company from $1m to $50m in annual global sales in 3 years- Responsible launching SPRK+ education program which created long-term sustainability for the companyFounding executive responsible for strategy, execution, and management:SVP Experience Design, Global Communications & Brand Development:UI / UX Experience Design for Sphero applications, web, customer journeyInternal creative agency and contentWeb & E-commerce properties, including direct sales for Sphero.comCommunity building: Social, Influencer marketing, Developer relations, Education program (SPRK)Vice President, Marketing & Sales:Global expansion from 7-70+ countries in 15 monthsNegotiated exclusive, top selling toy in all global Apple retail locationsChampioning product category for "Connected Play" at mass retail & industry wideVP of Marketing & Communications:- Corporate marketing: digital, email, web, advertising, video, social media, brand partnerships, PR/Corp communications- Retail channel marketing: point of purchase, sales support & incentives, training programs- Art production: video marketing, design, packaging- Product Marketing: development, feasibility, business case, global pricing- Community: software developers, education, influencer marketingFounded by passionate robotics engineers, and based in Boulder, Colorado, the Sphero team takes their playtime very seriously. Starting out as a single robotic ball, Sphero has created a movement within the toy industry where people of all ages now “Expect more from their toys.” We call this movement Connected Play.

Visit https://kellyny.land/Founded by self-taught entrepreneur & French aristocrat, Henri Seydoux who is also the co-founder of the famous "red-bottom" Louboutin shoes.Championed all channel marketing, PR, social media, sales support efforts to launch 47 CE products across 4 product lines including: (1) Bluetooth hands-free car systems (2) Bluetooth/Wi-Fi home audio and digital photo frame solutions (3) Designer Collection (ZIK, ZIKMU, etc)(4) App-controlled toys (AR.Drone)Retail category relationships across North America: Mass & Specialty CE, Independent boutiques, hobby, and automotive retailer stores (over 2000), Cellphone carriers, Clubs, Etail.Developed point-of-purchase displays for each product, training materials and online intranet & hands-free legislation website.Led brand campaigns, contests, brand ambassador teams, experiential events, and influencer marketing programs.Company grew from 0-$40MM at it's height, as a North American subsidiary, during my time at the company. I was responsible for up to a $7MM marketing budget.