Kelly L. Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

San Francisco, California, Us

IPO June 2022 Grove Collaborative is the leading CPG B Corp e-commerce platform delivering all-natural home, beauty, personal care, baby, and pet products directly to your door! With a customizable auto-shipment service, and your own personal Grove Guide, our aim is to make living a healthy lifestyle easy and accessible for you and your entire family. During the hyper growth pre-IPO period, I led the 3rd Party Buying Team including strategy and assortment, marketing and promotions, site merchandising and monetization, vendor partnerships and funding, and team development

San Francisco, Ca, Us

IPO Nov 2017 Stitch Fix is redefining retail shopping by using a unique blend of art and data science to deliver a deeply personalized service to our millions of customers. I grew and scaled Stitch Fix’s rapidly expanding apparel categories, product assortments, and brand collaborations, ultimately aggressively exceeding revenue growth targets. During my 3+ year tenure, our annual revenue grew from $300m to over $1.5B.Men’s (Sept ‘18-June ‘19)Women’s (May’16-Sept’18)• End-to-end business management of multiple Apparel Categories• Establish and execute short-term and long-term strategic plans to grow ecommerce business across client segments, price points, and aesthetics • Own strategic vendor management, along with planning and execution of new brand launches and exclusive product collaborations • Evaluate sales data to build financial plans across departments and categories, while layering feedback from over 2 million clients along with industry trends to inform category and assortment strategies• Consistently exceed revenue and margin targets based on financial, pricing, and product strategies, key vendor partnerships, along with proactive in-season management • Develop and present quarterly consultative product and sales presentations for key strategic partners • Grew existing portfolio of external vendor relationships to 200+ in less than 2 years• Train and coach diverse team of category managers & coordinators. Promoted multiple team members in 1.5 years• Partner with Marketing and Styling teams to develop and execute innovative seasonal personalization strategies and product diversity across style, fit, size, quality, price, and aesthetic • Collaborate with Engineering team to drive business process improvement of merchandising management software

Chicago, Il, Us

Associate Buyer Women's Apparel Ecommerce & Stores- 2015-2016 Home Goods Ecommerce & Stores- 2013 • Developed seasonal and annual business plans and executed merchandising strategies to meet and exceed divisional objectives • Engaged in quarterly executive-level ROIC process and presentation; created consensus for assortment reset and marketing strategies across 1200 stores and ecommerce• P&L responsibility inclusive of product development, assortment resets, pricing, marketing & markdown strategy• Created financial models and performed due diligence to ensure comprehensive analysis of new and existing product categories & vendor partnerships•Partnered with inventory planning to provide budgets/forecasts for each new product launch along with core products• Planned and executed annual and monthly marketing strategies for ecommerce and stores• Increased ecommerce sales by leveraging strategic test and react approach for new product categories & promotional offerings• Negotiated incremental annual vendor subsidy to exceed divisional margin target• Developed team of Assistant Buyers and Buyer Apprentices • Fostered relationships with finance, marketing, sourcing, and planning• Awarded 2013 highest department sales improvement to plan (+8%; $200m annual sales)

Los Angeles, Ca, Us

Men's and Kid's Apparel-US & Canada Ecommerce & Stores• Collaborated with Financial Planning team to build international financial, assortment & allocation strategies for highest growth area of the company • Launched Guess Factory ecommerce first online assortment• Coached and developed 4 direct reports on planning and allocation strategy, analysis, and execution • Awarded 2012 Guess’s highest department over plan & prior year with $110m annual sales (+6% to plan/ +20% to LY)

Little Rock, Ar, Us

Kid's Apparel, Accessories & Swim- Ecommerce & Stores• Contributed to the success of Kid’s Division by developing seasonal and core product assortments to maximize financial goals• Created and executed replenishment strategies to meet demand and ensure appropriate stock levels were maintained •Supported the development of key items, key categories, and promotional strategies in 5 departments across ecommerce & 300 stores •Cultivated dynamic working relationships with external vendors to optimize business opportunities•Promoted to manage higher volume area

Google Analytics Bootcamp, Digital Marketing

Master Of Business Administration - Mba

Marketing, Minor In Sociology