Consulted on marketing strategy and implemented change to ensure the highest efficiency in procedures and best practices. Developed and carried out strategies for creating Business to Business and Business to Consumer opportunities in niche markets. Participated directly in the creative process of web development, branding, marketing collateral and public relations. Introduced technology based solutions to ensure sustainable growth. Sold, planned and executed VIP events.

Managed day to day operations in sales and marketing for the largest driving/racing education/entertainment company in the world. Sold corporate/private events, sponsorships and built partnerships. Built CRM (Salesforce) and implemented sales training in the cloud for all B2B and Retail sales team while simultaneously moving the company to Georgia. Pitched and closed key sponsorship deals (AAA, CAM2, Hawk, Crystal Rock, California Scents, BF Goodrich) which immediately impacted company cash flow. • Sold $2.9 million in 1st year as an SSA - 110% over goal and company record • Recipient of 2 “Coins of Excellence” – recognizing outstanding service to the company• Directly responsible of implementation and tracking of $1 Million marketing budget with a goal of $23 Million per year revenue.• Increased holiday gift certificate sales - 30% over goal of $1Million in a 90-day period between 2010-2012