Qualitative research, moderating, recruitment, and insights for businesses and not-for-profits

Qualitative research design, moderating, bespoke recruitment, immersion planning and insights for innovation, segmentation, brand strategy & white space opportunities -Live Moderation: Virtual IDIs, In-Homes/ In-Stores, virtual and in-person Focus Groups, Co-Creation Sessions-Asynchronous Moderation: online bulletin boards, diaries, shop-alongs, product usage, journey mapping-Categories Include: Wellness, CPG, Retail, QSR, Financial, Home Improvement, Gen Z & Millennial… Show more Qualitative research design, moderating, bespoke recruitment, immersion planning and insights for innovation, segmentation, brand strategy & white space opportunities -Live Moderation: Virtual IDIs, In-Homes/ In-Stores, virtual and in-person Focus Groups, Co-Creation Sessions-Asynchronous Moderation: online bulletin boards, diaries, shop-alongs, product usage, journey mapping-Categories Include: Wellness, CPG, Retail, QSR, Financial, Home Improvement, Gen Z & Millennial Trends-Interviewees Include: Consumers, Trend-Setters, Influencers, Academics, Experts, Thought-Leaders Show less

Represent the voice of the customer via both qualitative and quantitative research in order to drive business growth and ultimately make Kroger’s customers’ lives easier. Research topics include: merchandising opportunities, product/marketing development, aisle strategies, technology deployment, and customer segmentations -Partner with internal and external leaders and analysts to articulate business questions, then scope, design, moderate/execute or outsource appropriate research in order… Show more Represent the voice of the customer via both qualitative and quantitative research in order to drive business growth and ultimately make Kroger’s customers’ lives easier. Research topics include: merchandising opportunities, product/marketing development, aisle strategies, technology deployment, and customer segmentations -Partner with internal and external leaders and analysts to articulate business questions, then scope, design, moderate/execute or outsource appropriate research in order to drive holistic, actionable, customer-centric recommendations-Manage projects across methodologies including online/offline focus groups, mobile missions, shopalongs, intercepts, workshops and custom quant surveys-Use Tableau/SPSS and shopper data in tandem with primary data to uncover insights and deliver compelling recommendations Show less

Responsible for building deep relationships with Marketing Mix customer contacts, understanding their goals and objectives and ensuring that the ThinkVine team is delivering meaningful, actionable insights that exceed the customer needs in order to successfully optimize their marketing. -Director over CPG, Retail and Financial Services accounts, with a combined customer-base marketing budget totaling ~$1B.

Led internal teams in evidence based decision making in order to optimize marketing efforts -Integrated and interpret disparate sources of data including web, digital media, visual merchandising, customer transactions, CRM -Analyzed and created stories for optimization around eCommerce, segmentation, channel campaign planning-Identified, shaped and standardized marketing KPIs, determined ways to link to business outcomes-Assisted in development of foundational analytics plan

Developed global marketing roll-out strategies for new client services and internal knowledge sharing-Liaised between marketing product support and client consulting/analytic teams as training, service and story telling expert-Created and executed plans for global knowledge sharing platform, used daily by approximately 1,000 users

Responsible for day to day management of quantitative marketing research and product forecasting projects-Served as main contact for clients throughout life of projects; from scheduling and costing through data analysis, modeling and client presentations-Consulted with client teams on marketing strategies focused on media, targeting, messaging and product offering-Analyzed TV, print and online marketing plans for modeling purposes; developed-Leader on company-wide taskforce to… Show more Responsible for day to day management of quantitative marketing research and product forecasting projects-Served as main contact for clients throughout life of projects; from scheduling and costing through data analysis, modeling and client presentations-Consulted with client teams on marketing strategies focused on media, targeting, messaging and product offering-Analyzed TV, print and online marketing plans for modeling purposes; developed-Leader on company-wide taskforce to revamp client deliverables both aesthetically and analytically; logo creation -Leader for Women’s Employee Resource Group, nominated to the Cincinnati Network of Executive Women 2011. Lead planning for mandatory internal conference for over 150 guests. -Recognized for exemplary business contributions through 9 ‘Simply Excellent’ Awards Show less

Market and sell rental space; holistically manage event logistics for businesses, non-profits -Developed new methods to track event sales, establish and maintain client and vendor relationships -Supervised event and facility staff

External Affairs, Marketing and Endowment Campaign Intern/Assistant 11/04-8/07-Assist/lead grassroots marketing campaigns; finance, development, public relations and intern projects