Kelly Doherty, Mba Email and Phone Number
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- Head of revenue, marketing and creative for complex, multi-unit organizations including startups and hyper-growth companies- Compelling storyteller, highly versatile, varied industry and startup experience in B2B and B2C: consumer goods and retail, e-commerce/marketplace, education (early-K12-higher), financial services, non-profit, sports/entertainment, technology, and travel- Unique combination of top-tier agency/consulting and client-side marketing, advisor to C-level leadership at Fortune 50/100/500 global brands I have led all aspects of marketing and built brands such as Smithsonian Student Travel and SNHU.edu. Before moving into executive leadership client side, I was a director with top-tier agency and consulting firms such as FITCH (now Landor) and Young & Rubicam, advising Fortune 50/100/500 global brands in marketing strategy. My experience in database/direct marketing provides a deep understanding of martech. I am skilled at managing large budgets and teams. Expertise- Brand strategy- Consumer research - Strategic Planning- Performance and digital marketing (SEO, SEM, paid video including OTT and CTV)- Traditional advertising (TV, radio, OOH, print)- Direct marketing - New market expansion and growth strategy - Analysis and martechProfessional highlights - Led new product launches in US and LATAM including the Northeast’s 1st grocery delivery service, the nation’s 1st high-speed internet with U S WEST (CenturyLink), Discovery Network’s Health & Wellness Channel and Sony’s Memory Stick - Pitched and closed Y&R’s 1st domestic travel account, Club Med - Head of marketing during SNHU’s rise to the world’s 2nd largest online education provider, leading $120 million + in annual advertising spend, building an internal agency and overseeing multiple outside agency relationships - Implemented enterprise-wide marketing technology for automation, CRM (Salesforce and Blackbaud) SEO (Brightedge), as well as CDPs and DMPs for ecommerce- Executive team member for two successful transactions: with Little Sprouts, the Northeast’s largest private early education provider for Fusion Education Group and with the Grommet for ACE Hardware Fortune 50/100/500 Brands Citigroup • Club Med • Discovery Communications • Laura Ashley • MasterCard International • Ryder Systems • Sony • Sprint Nextel • Things Remembered • U S WEST (CenturyLink)International market experience (Canada, LATAM, EMEA)Experienced speaker/presenter
Lowell Five Bank
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Vice President Of MarketingLowell Five Bank Jun 2023 - PresentTewksbury, Massachusetts, UsOne of Greater Boston’s largest mutual banks, $1.7 billion+ assets across 20+ locationsSpearhead complete brand and marketing overhaul as the head of branding, marketing, communications and creative. With executive leadership and board, reinvent marketing as a strategic revenue function by driving brand, consumer research, martech, product growth strategy, new consumer segments and markets, collaborating with strategic partners such as Mastercard and Salesforce.
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Vice President, Marketing & CreativeGrommet 2021 - 2023Somerville, Ma, UsE-commerce and new product innovation arm of $8 billion ACE Hardware corporation The Grommet elevates big ideas from small businesses. Some of the big names we found before they were big include Bananagrams, Fitbit, Goldie Blox, OtterBox, Popsockets, SimpliSafe, and SodaStream. Recruited to help architect next phase of growth, spearhead new performance marketingchannels (paid social, affiliates, influencers) and expand consumer demographic profile.Reporting directly to the President, lead internal marketing, media and creative teams andexternal agencies in consumer acquisition/retention, branding, PR, and analytics. Overseefull-funnel performance metrics (CAC, LTV, ROAS) and evolving martech stack. Partner withthe executive team to bring the organization to profitability and position for sale. -
Avp, Chief Marketing & Creative ExecutiveUniversity Of New Hampshire 2016 - 2021Durham, New Hampshire, UsThe state’s flagship, top-tier Carnegie R1 research institutionChief marketing executive, recruited to build out marketing function and spearhead new revenue growth. Oversee multi-million-dollar brand awareness campaign including robust digital strategy (SEO, SEM, social, video, web). Lead integrated performance marketing strategy, media and creative across 100+ FTEs, responsible for $750+ million in revenue.Key accomplishments- Facing the worst enrollment declines in 50+ years, marketing drove record-breaking applications and revenue growth (+8% applications, +$10 million annual incremental revenue)- Launched public health campaign, centered around the most robust COVID testing program in the country #unhtogether -
Avp, Head Of Marketing & CommunicationsSouthern New Hampshire University 2012 - 2016Manchester, Nh, UsTop national advertiser, $120 million+ annual spend Fastest growing university in U.S., one of Fast Company’s “World’s Most Innovative Companies”Most senior marketing and creative leader, oversaw 35+ in-house professionals and agenciesof record. Led integrated brand and performance-based marketing campaigns. Championed$120 million national advertising campaign including concept, creative, production and media.Built team from ground up, optimized operations of new in-house agency model. Key accomplishments- Oversaw national advertising campaign, fueling growth from just 7,000 online students to 125,000+ and $500+ million in revenue - Concepted and led Emmy-nominated cross-country See Yourself Succeed bus tour campaign, “Exhibit A of Marketing Success” and “One of the most buzzed-about marketing campaigns” (Chronicle of Higher Education) -
Chief Revenue Officer, Avp, Marketing & SalesLittle Sprouts, Inc. 2010 - 2012Lawrence, Ma, UsOne of North America’s largest private, for-profit early education and child care providersMember of executive management team, key contributor to growth plan including financial model, organizational structure, pricing and location strategy. Built regional marketing team and oversaw 350+ FTEs across marketing/sales and operations functions. Led comprehensive brand overhaul. Company spokesperson. Full P&L responsibility. Key accomplishments- Scaled the startup for rapid growth, profitability and ultimately sale for VC firm in just 3 years -
Director Of MarketingLittle Sprouts, Inc. 2008 - 2010Lawrence, Ma, UsCharged with developing company’s marketing capability to support aggressive growth plans. Responsible for reorganizing marketing department including strategy, processes and people. Built a team of marketers and directed all new school opening marketing activities. Perform comprehensive marketing analysis and make recommendations to maximize ROI. Oversee messaging, internal and external branding, direct marketing, retention and sales efforts for 11 schools. Direct all online marketing (including web site development, PPC, SEO, social media). Develop and manage new school openings (average of 2 per quarter), specifically generating awareness and driving enrollment. Key company spokesperson and public relations strategist.Key Accomplishments: - Identified opportunities to improve company’s EBITDA by refocusing marketing strategy- Implemented new tactics that resulted in 200% increase in web traffic and leads in just 3 months
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Director Of Marketing & Outside SalesSmithsonian Student Travel 2005 - 2008Launched the new Smithsonian Student Travel brand. Member of executive management team and department head, overseeing all lead generation and retention marketing efforts including consumer research, brand development, direct marketing, web (site redesign, PPC, SEO) licensing agreements with Smithsonian, and public relations. Led inside sales staff of 30 in messaging strategy and remotely managed an outside field marketing staff.Key Accomplishments:- Oversaw development of Smithsonian travel brand and web site, launched in under 6 months- Developed new lead generation strategies, doubled leads year/year, dramatically improved ROI
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Marketing Manager, Flooring America/CanadaCca Global Partners 2003 - 2005Manchester, Nh, UsWorld’s largest flooring group, ranked 8th largest specialty retailer by Stores magazine Oversaw the development of comprehensive marketing programs for 600 stores (US & Canada) including direct response advertising, partnerships, and in-store promotions/visual merchandising. Managed research, overall brand and creative direction. Supervised agency of record. Key Accomplishments: - Speaker, 2004 National Retail Federation, Customer Relationship Management Conference, “Acquisition Learnings: Getting the Right Customer in the Door” - Directed the development of new consumer product website- Led $2 million national DRTV campaign test including creative, media, and fulfillment -
Account Supervisor, WundermanYoung & Rubicam Group 2000 - 2003A WPP Company, global branding, advertising and direct marketing agencyClients: Citibank, Club Med, Discovery Communications, MasterCard International, Ryder Systems, Sony and SprintNextelRecruited by agency to lead key corporate accounts for both North and Latin America, supervising branding and direct marketing initiatives. Partner with senior clients to develop annual marketing plans and budgets and oversee execution with account and creative teams.Key Accomplishments: - Finalist, DMA ECHO Award - Pitched and closed agency’s first U.S. domestic travel account, Club Med- Implemented Club Med’s “Wanna Play” rebranding campaign, a $15 million investment- Launched brands and products globally including Sony’s Memory Stick -
Creative DirectorTaylor Corporation 1999 - 2000North Mankato, Mn, UsFirst Marketing (subsidiary) Client: SprintNextelLed team of eight marketing, creative and production professionals for agency’s largest account. Directed overall marketing strategy for client’s existing customer base, managing budget of $8 million.Key Accomplishments: - Championed a new process for direct marketing to achieve a more efficient marketing operation, which is still in place today- Selected by executive management to serve on the advisory committee for key corporate executives -
Sr. Account ExecutivePrevision Marketing 1997 - 1999Livonia, Michigan, UsClients: Laura Ashley, Things Remembered, and U S WESTManaged development and implementation of complex acquisition and retention programs. Supervised project manager and production coordinator in execution of marketing tactics. Worked with client’s database to recommend segmentation strategies to maximize marketing objectives. Managed budgets up to $2 million.Key Accomplishments: - Successfully launched communications rollout of nation’s first digital TV and high-speed Internet service- Consistently exceeded agency profitability goals on assigned client business - Promoted twice within one year -
Traffic/ProductionTrinity Communications 1997 - 1997Boston, Ma, UsCoordinated projects from inception through completion. Liaison between creative and account services. Negotiated deadlines and anticipated next steps for all advertising and direct marketing materials. -
Fitch, Research And Strategy Co-OpLandor 1995 - 1996Previously known as FITCH, then Landor & Fitch, now LandorA WPP Company, international branding and design consultancyConducted research of market trends and user behavior utilizing both primary and secondary sources including focus groups, retail audits and interviews. Analyzed competition, assisted in designing new research methods and related research findings to the design process.
Kelly Doherty, Mba Skills
Kelly Doherty, Mba Education Details
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Simmons UniversityPr & Marketing Communications -
Southern New Hampshire UniversityGeneral
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Lawrence Academy
Frequently Asked Questions about Kelly Doherty, Mba
What company does Kelly Doherty, Mba work for?
Kelly Doherty, Mba works for Lowell Five Bank
What is Kelly Doherty, Mba's role at the current company?
Kelly Doherty, Mba's current role is Head of Branding, Marketing, Communications, Digital and Performance Marketing | Budgets $120+ million | Leader of 100+ FTEs | Fortune 50/100/500 global brands | Varied industry and startup experience in B2B and B2C.
What is Kelly Doherty, Mba's email address?
Kelly Doherty, Mba's email address is ke****@****unh.edu
What is Kelly Doherty, Mba's direct phone number?
Kelly Doherty, Mba's direct phone number is (603) 862*****
What schools did Kelly Doherty, Mba attend?
Kelly Doherty, Mba attended Simmons University, Southern New Hampshire University, Lawrence Academy.
What are some of Kelly Doherty, Mba's interests?
Kelly Doherty, Mba has interest in Education.
What skills is Kelly Doherty, Mba known for?
Kelly Doherty, Mba has skills like Direct Marketing, Social Media Marketing, Integrated Marketing, Marketing Strategy, Advertising, Marketing, Public Relations, Social Media, Online Marketing, Brand Development, Marketing Communications, Sales Management.
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