Kelly-Anne Smith
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Kelly-Anne Smith Email & Phone Number

Location: Carcoar, New South Wales, Australia 11 work roles 4 schools
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Current company
Role
Co-Founder
Location
Carcoar, New South Wales, Australia

Who is Kelly-Anne Smith? Overview

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Kelly-Anne Smith is listed as Co-Founder at Antica Experience Company, based in Carcoar, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Kelly-Anne Smith.

Kelly-Anne Smith previously worked as Director at Silver Compass Communications and Co-Founder at Antica Travel Co.. Kelly-Anne Smith holds Masters Degree, Strategic Communication, Distinction from University Of Canberra.

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Antica Experience Company

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Profile bio

About Kelly-Anne Smith

Kelly is a communications and tourism strategist with over 25 years' global and domestic industry experience gained across the Asia-Pacific, Middle East & North Africa, and European regions. She holds a MA StratComm from Canberra University and is accredited through the Foundations of Directorship program through the Australian Institute of Companies and is globally certified with a GSTC Certificate of Sustainable Tourism from the Global Sustainable Tourism Council (GSTC). She has in-depth expertise across corporate, brand and consumer communications, including: business strategy development, operations management and strategic planning; communications audit and research; business development and strategy; corporate governance, negotiation and change management; destination and tourism product development; stakeholder engagement; media relations; internal communications; and specialises in digital marketing and social media management.Having worked for a number of high-profile global brands such as Ferrari, Nickelodeon and Vodafone in Australia and following a number of years living and working in the United Arab Emirates representing brands such as Rolls-Royce Motor Cars, BMW, Standard Chartered Bank and the Abu Dhabi Tourism Authority, Kelly returned to Australia in 2013 to pursue her passion for sustainable tourism.She established a boutique tour company, Silver Compass Tours in 2014, with the company being awarded Bronze for ‘Excellence in Food Tourism’ in the 2019 NSW Tourism Awards and achieving Quality Tourism Accredited Business status through the Australian Tourism Accreditation Program. Kelly was noted as one of the global ‘100 Inspiring Women Travel Founders’ by Travel Massive in 2020. Following a hiatus during the global pandemic, Silver Compass Tours rebranded in 2023 as Antica Travel Co. to specialise in immersive cultural travel experiences globally.Between 2020 and 2024, Kelly established the award-winning Antica Australis cultural dining experience in partnership with her husband Paolo Picarazzi - with a shared vision for creating a blueprint for contributing to the economic and social revival of a heritage village through an unparalleled destination dining experience.It was named 'one of the ten best regional restaurants in Australia worth travelling for' by Travel + Luxury Magazine in June 2023.

Current workplace

Kelly-Anne Smith's current company

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Antica Experience Company
Antica Experience Company
Co-Founder
Australia
AeroLeads page
11 roles · 23 years

Kelly-Anne Smith work experience

A career timeline built from the work history available for this profile.

Co-Founder

Antica Experience Company

Australia

Director

Orange NSW Australia

Established Silver Compass Tours in 2014 on my return to Australia to continue my passion for working within the sustainable tourism industry, with a focus on cultural heritage tourism.The company was awarded Bronze for 'Excellence in Food Tourism' at the 2019 NSW Tourism Awards [Australia] and I was noted as one of the global ‘100 Inspiring Women Travel.

2014 - Mar 2020

Marketing Manager

Orange NSW Australia

A one year contract to assist with the development of a comprehensive Destination Management Campaign (communications, marketing, social media) and dedicated tourism strategies for gourmet and cycling for the Orange region in regional New South Wales. This included supporting the annual Orange FOOD Week and Orange Wine Festivals and developing award.

2015 - 2016 ~1 yr

Change Communications Consultant

Abu Dhabi, United Arab Emirates

Requested to return by the Authority for specialised contract involving the merger of two government entities - the Abu Dhabi Tourism Authority and the Abu Dhabi Authority for Culture & Heritage - into a new Department of Culture and Tourism under Sheikh Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates.

2012 - 2013 ~1 yr

Head Of Communications

Majstro

Sydney, New South Wales, Australia

Established the communications arm of Asia-based international investment bank, GA Group to assist clients in the regenerative medicine, fintech and greentech spheres based in the Asia-Pacific region to move towards IPO.Developed corporate, ethics and governance policies for DNA Health Corp [now known as the European Wellness Group] and business strategy.

2011 - 2012 ~1 yr

Stakeholder Engagement & Sustainable Tourism Initiatives Manager

Abu Dhabi, United Arab Emirates

Established the set-up of the communications department of the Abu Dhabi Tourism Authority under guidance of Head of Communications in a 2iC position across all external and internal organisational communications, with a focus on stakeholder engagement and developing sustainable tourism initiatives for the local tourism industry at inception. This involved.

2008 - 2011 ~3 yrs

Client Services Director | 2Ic

Dubai, United Arab Emirates

2IC position to the General Manager with Dubai’s leading independent boutique public relations agency. Led a 50-strong Arabic/English consultant team across the Middle East & North Africa region. Clients included: Abu Dhabi Tourism Authority, Rolls-Royce Motor Cars, Standard Chartered Bank, BMW Group as well as several high-profile and global hotel brands.

2005 - 2008 ~3 yrs

Brand & Consumer Pr Manager

Sydney, New South Wales, Australia

In-house position in the Vodafone marketing & communications department, developing communication strategies and managing consumer & corporate PR agencies. Contributed to launch of Vodafone live! in Australia and Vodafone sponsorship of the Australian Grand Prix in Melbourne.

2003 - 2005 ~2 yrs
4 education records

Kelly-Anne Smith education

Masters Degree, Strategic Communication, Distinction

Risk Communications | Leadership in the Knowledge Society | Issues Analysis and Management | Social Research | Advanced Marketing.

Professional Diploma Of Digital Marketing, Digital Marketing

Digital Marketing Institute

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a.

Graduate Diploma, Communication Management, High Distinction

University Of Technology Sydney (Uts)

Managing Communications (critical theory) | Organisational Communications (internal & change management) | Communicating with Publics.

FAQ

Frequently asked questions about Kelly-Anne Smith

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What company does Kelly-Anne Smith work for?

Kelly-Anne Smith works for Antica Experience Company.

What is Kelly-Anne Smith's role at Antica Experience Company?

Kelly-Anne Smith is listed as Co-Founder at Antica Experience Company.

Where is Kelly-Anne Smith based?

Kelly-Anne Smith is based in Carcoar, New South Wales, Australia while working with Antica Experience Company.

What companies has Kelly-Anne Smith worked for?

Kelly-Anne Smith has worked for Antica Experience Company, Silver Compass Communications, Antica Travel Co., Antica Australis, and Silver Compass Tours.

How can I contact Kelly-Anne Smith?

You can use AeroLeads to view verified contact signals for Kelly-Anne Smith at Antica Experience Company, including work email, phone, and LinkedIn data when available.

What schools did Kelly-Anne Smith attend?

Kelly-Anne Smith holds Masters Degree, Strategic Communication, Distinction from University Of Canberra.

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