Kelly Pomar Email & Phone Number

Toronto, Ontario, Canada

As the Creative Lead, my main goal is to foster a friendly and collaborative environment within our team of artists and designers. I'm here to guide, offer feedback, and provide support to ensure our work meets our clients' needs while maintaining high standards. Think of me as the keeper of our clients' brand image within our small but dedicated team.This role requires strong leadership, effective project management, strategic thinking, and a proactive approach to achieving Rogers' brand objectives.I'm responsible for reviewing and approving our creative decks, keeping our projects on schedule, and continuously seeking better ways to work.You'll often find me at agency meetings, actively engaging with client needs and addressing feedback. I thrive on problem-solving and ensuring our projects not only function but excel.Collaboration is essential, so I work closely with our account, strategy, and production teams to ensure seamless integration.I shine in all-staff meetings, where I create engaging presentations highlighting our achievements, streamlined processes, and successful projects. I don't just lead; I focus on showcasing our team's accomplishments.

Toronto, Ontario, Canada

Graphic design for print and digital projects for clients who operate across a variety of industries. I work closely with different creative teams to produce ideas and concepts that combine intelligent and strategic design.Delivering excellence in time management, I provide design solutions that answer the brief, within the deadline. I conceptualize and create assets for day-to-day use across clients’ paid and organic marketing channels, building a bank of relevant creative.I am able to brainstorm and develop innovative ideas, with the ability to produce concept sketches and quick concept edits.

Hove, East Sussex

Promoted from Senior Designer to Head of Design to supervise and lead the graphic output from conception to delivery. I use my expertise to bring a higher return on investment while staying on brand. Key Responsibilities• Develop and manage all aspects of the design and creative output of the studio.• Conceive, design, and implement concepts, guidelines and strategies in various creative projects and oversee them to completion.• Refine and revise design based on feedback, with exceptional attention to detail.• Foster a calm but productive work environment, giving opportunities to team members for creative growth and offering feedback on each project.• Recruit and manage suppliers and freelancers, leveraging internal design resources.• Exercise strong judgment and project-management skills, balancing priorities and team communication. • Be responsive and attentive throughout the entire timeline of client projects, providing updates to the team.• Present work in creative reviews or client meetings.Key Achievements• Integral part of the team for catalogue creative content and print production, helping to win Direct Commerce Association Awards in 2014, 2016, and 2018.• Delivered 300% of target sales for a luxury brand redesign – recreating the brand positioning, catalogue design style, tone of voice, and corporate identity.

Hove, United Kingdom

I used my skills and dedication to create the ideal catalogue to improve impact, orders, and ROI for each client. My work communicated the USPs, displayed the products, and sold effectively – whether off the page or by directing consumers to a website. Working with clients in every business sector/vertical, I combined creativity with practicality, empowering brands to get the best result.Key Responsibilities• Lead strategic brainstorm sessions, breaking down the client brief to produce compelling design solutions with improved functionality and user flow.• Create shoot layouts and mood boards to ensure the artistic vision set in pre-production is carried from layout through to delivery of final frames.• Provide creative and innovative approaches and outstanding attention to detail under challenging deadlines, working either independently or under the direction of the Creative Director.• Effectively transform client requirements into strategic brand concepts and powerful print and web design.• Design and produce effective digital and social media assets, and collaborate with coders to execute designs.

Brighton, United Kingdom

Fundamental part in the running of a thriving and accomplished design and print studio.Key Responsibilities• Develop, design, and produce user-friendly print materials such as publications, brochures, signage, event materials, advertising, promotional items, and corporate identity projects and templates that align with design guidelines. • Finalize design files and prepare them for supplier production.• Ensure all colour management and related proofing material is accurate.• Support the design of internal and external marketing and communication materials that are compelling and visually engaging.• Work closely with the Senior Manager to ensure on-time and on-target delivery of all print shop projects.• Provide production support to ensure workflow efficiencies – e.g., workflow management, vendor negotiation, print buying, stock selection, quality control, and logistical coordination.• Produce and deliver creative assets ensuring accuracy, attention to detail, and that the project meets or exceeds the business objectives.

Oswestry, Shropshire, United Kingdom

Graphic and product designer for iconic world-renowned British company with a portfolio of fashion and lifestyle brands.Key Responsibilities• Collaborate with the product design team and engineers to define, build, and release new products.• Construct technical drawings and prototypes that effectively communicate design concepts.• Be deeply involved in all aspects of product development and delivery from early-stage designs through to hands-on testing and implementation.• Engage in design discussions with the Creative Director to effectively solve user problems with solutions that are innovative, effective, and technically feasible.• Manage and lead other designers, ensuring the quality of the creative work produced is of the highest standard.• Own and facilitate the workflow for the team, working with project managers, creative services and other team leads.• Strong knowledge of materials (i.e., their properties and applications), industrial design processes (e.g., mould design) and manufacturing processes (e.g., injection moulding).• Plan, organize, and direct photo shoots for seasonal catalogues, ensuring brand consistency throughout. • Responsible for producing a variety of artwork and able to bring them to life – e.g., presentations, event material, brochures, and marketing collateral.• Curate and design exhibition space for large international trade fairs, focusing on viewer’s attention and directing people around the space.

Bachelor Of Arts - Ba, Fine Art, 2.1

National Open College Network, Art And Design Studies (Graphic Design) Advanced Award, 4 Credits

Bachelor Of Technology - Btech, Art & Design, Merit