WHAT HAVE I DONE: I have several years brand marketing expertise with a proven record of outstanding results in a variety of industries - CPG - Office Products (Sharpie, PaperMate), Luxury Goods (Estee Lauder Cosmetics, Waterman Pens, Guess & Nautica watches), along with Customer Marketing (all channels - Omnichannel, E-com, retail, mass and department stores). I am skilled at developing Annual Operating Plans and Integrated Marketing Plans to overdrive business goals. I enjoy uncovering business opportunities and rapidly commercializing them with excellent financials.MY CORE COMPETENCIES: I have strong, results-oriented business judgment with a focus on integrating top and bottom line goals, while maintaining brand integrity. Business and brand building, innovation, award-winning marketing communications, team leadership are among my strengths. I’ve launched 100+ new products, delivering significant growth. I’ve led 20+ national marketing campaigns of varying sizes, both traditional and digital/social, with full retail integration. I have extensive experience managing P&Ls for multi-million dollar brands, with a cadence of hitting budgets and delivering share growth. I’ve worked with Global teams to reset brand positioning and strategy for the Canadian market and directed Canadian consumer studies in the areas of performance tracking, brand health, and shopper behaviour. MY LEADERSHIP STYLE: I am strategic, analytic and creative. I am a great collaborator who works well across multiple teams to achieve goals within a matrix environment. I’ve led major change initiatives and am experienced at coaching and motivating teams through transition. I pride myself on being open and approachable, and love to have fun while working hard!SPECIALTIES: brand building, innovation, commercialization, P&L, business planning, marketing research, consumer insights, marketing communications, IMP, traditional & digital media, CRM, shopper marketing, leadership, senior director.