Kelly Reddell Email & Phone Number

California, United States

• Successful growth in expanding the 100-year-old Armanino brand through strategic planning, promotions, and new distribution. sales leader with a proven record of achievement at direct and indirect accounts
• Responsible for Safeway, Save Mart, Lucky, Food Maxx, Raley’s, Food 4 Less PAQ, GongCo, Nugget, Mollie Stones, Lunardi’s, Costless, all No. Ca. regional independents, and all major distributors
• Growth (26 weeks) Safeway 122.3%, Save Mart 113.7%, Lucky 109.9%, Food Maxx 33.7%, UNFI 3.8%
• Double digit overall retail growth in the west from 2022-2023 customizing strategy by customer (High/Low vs. EDLC) Total company revenue $100M
• Expanded brand to So. CA opening new UNFI DCs for Gelson’s, Bristol Farms, Superior, Big Saver, Super A and other Hispanic chains
• Successfully managed and reduced number of claims in the west by 98%

Canada

• Exceptional success in building the foundation and expansion for the start-up brands Mood Water & Can Water.
• Trusted advisor foundational building expert, and tactical planning analyst. Implemented strategies for national beverage launches in Conventional, Grocery, Natural, Drug, Mass, and Club channels including pricing.
• Responsibility calling and servicing all major accounts nationally. Safeway, Albertsons, Ahold, Kroger, Brookshire, HEB, Lowes, Fresh Thyme, Big Y, Publix, Sprouts, Hy-Vee, Hannaford, Giant, Spartan-Nash, Stop N Shop.
• Lead revenue growth through relationship building, selling, and managing new accounts
• P&L Provided strategic and tactical leadership with revenue and margin management. Primary revenue management activities include pricing, sales reporting, planning, forecasting, customer performance, and trade spend.
• Exhibited strong leadership by building and mentoring direct and indirect teams of sales reps and broker managers to perform at their highest standards by example

California, United States

• Accomplished leader building Berri Pro into a national brand. Compelling talent in storytelling and sales with successful and profitable results. Exceeded sales expectations. Expertise includes managing and.
• Tactical planning, consulting, and vision for Berri Pro as a CPG start-up
• Responsible for strategy of new distribution and profitable growth for all Drug, Natural, Conventional, Grocery, Club and Alternate Channel business
• Increased revenue from $30,000 to over 2M in a short 18-month time frame by opening new distributors and obtaining new customers with high retention rates
• Generated and successfully grew new business at Walmart.com, Safeway, Acme, CVS, Target, Fresh Thyme, Wegmans, Earth Fare, Big Y, Wakefern and many other conventional and natural retailers nationally
• Successful brand building-Winner of 3 awards at KeHe shows including “Best Mission Based Brand” and “Best New Beverage Product”

Walnut Creek, California, United States

• Success in building the Eternal brand by extensive expansion in the Natural, Conventional and Club channels. Passionate and effective leadership building Eternal water from a start-up into a successful nationally known.
• Sales increase from 3M to 40M during tenure driving sales and new distribution. Total company revenue $100M
• Promoted from regional role to VP of Natural
• Responsible for successful Costco launch and subsequent rotations
• Grew profitable business triple digits during tenure focusing on
• Successful at building strategic relationships at all levels to ensure success, high-level industry relationships

California, United States

• Taking my years of experience and translating it into success. A strong pioneering skillset and ability to maintain current business. Experienced and passionate, excels in presentations, business reviews, analyzing.
• Grew region to 50M (78% increase) in sales by creating opportunities and gaining new customers
• Managed/trained/mentored the national broker network (Mancini Sales) in the west
• Multi-channel headquarter responsibility to include conventional, natural and club
• Oversaw the growth for all direct and distributor business in the western region
• Multi-category experience seafood, frozen grocery, frozen seafood, and shelf stable grocery