Vp, Global Marketing
CurrentWorking on all things Marketing, Digital and International with CTK's roster including Dolly Parton, Mýa, Paula Abdul, Jessica Simpson, KC & The Sunshine Band, Kenny G and more.
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@umusic.com
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Kelly Ridgway is listed as Music Industry Executive - VP Global Marketing CTK/Dolly Parton, Global Campaign Management, Artist Development & Relations, Influencer Marketing and more at CTK Enterprises, a with 10 employees, based in Brooklyn, New York, United States. AeroLeads shows a work email signal at umusic.com, phone signal with area code 917, 208, and a matched LinkedIn profile for Kelly Ridgway.
Kelly Ridgway previously worked as VP, Global Marketing at Ctk Enterprises and Music Industry Consultant at Kr Consults. Kelly Ridgway holds Ba, English from University Of Birmingham.
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With 24+ years of music industry experience, I launched my own independent consultancy in New York, KR Consults. As a joint US/UK citizen, I love applying my expertise on both sides of the pond with an enthusiasm for creativity, strategy, artist development and connecting with audiences in authentic and meaningful ways.Currently, I'm primarily working for CTK Enterprises / Butterfly Records in the role of VP, Global Marketing for Dolly Parton et al, recently running the Global Marketing campaign for Dolly Parton's 'Run, Rose, Run' album which accompanies the original novel of the same title co-authored by Dolly and James Patterson. The book spent 5 weeks at #1 on The NY Times Bestseller List, and the album debuted at #4 on the Billboard Top Country Albums chart, and #1 on both the Billboard Top Americana/Folk Albums chart and Bluegrass Albums chart. In 2020, I managed the Global Campaign for the Dalai Lama 'Inner World' project for HitCo Entertainment, resulting in it reaching #1 on the Billboard New Age Album Chart, #4 Top New Artist Album Chart, peaking at #2 on the Global iTunes Album Chart and more. Prior to launching my consultancy, I was the US General Manager for WMA, a full service digital creative agency dedicated to helping talent and brands connect with their target audiences. I was tasked with launching and building the US arm of a global team who create remarkable campaigns across marketing strategy, publicity, creative services, social media, digital advertising and talent partnerships. Before WMA, I worked for Cult Records in NY and at Polydor Records in London. In 2009, I won the Music Week Award for ‘Artist Marketing Campaign of the Year’ for Lady Gaga. I'm also the co-Director of shesaid.so’s NY chapter, and appeared in their Alternative Power List 2019, which featured women who were nominated on the theme of ‘Community’. You can see my full bio on my website here: https://krconsults.me/about-1Specialties: Music Industry consulting (in general and for brands), Artist development (with special emphasis on building audiences), marketing including all facets of digital marketing and social media, business development, planning, branding and identity, budget management, team management, creative brainstorming, artist management, sourcing and managing new creative relationships, strong motivational and negotiation skills, promotional itinerary management.
Listed skills include Digital Media, Marketing, Music Industry, Digital Marketing, and 21 others.
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Working on all things Marketing, Digital and International with CTK's roster including Dolly Parton, Mýa, Paula Abdul, Jessica Simpson, KC & The Sunshine Band, Kenny G and more.
Greater New York City Area
I founded and run my own Music Industry consultancy, KR Consults: https://krconsults.me, specializing in Campaign Management (Global, US or UK), Artist Development coaching (with a focus on Marketing & Digital), Business Development, Industry Relations and more.I'm currently the VP, Global Marketing for CTK Enterprises in Nashville, helping develop Marketing & Digital strategies for Dolly Parton and the rest of their roster. I'm also working as a Business Development Executive for Songfluencer, who are experts in running Influencer Marketing and Short Form Video campaigns across TikTok, YouTube Shorts and Instagram Reels, and coach a handful of select emerging artists, including Ariana and the Rose, Acantha Lang, Lachi, RAEGAN and The Sound of Aja.
• Campaign examples: Karen O, Cerebral Ballzy, Rey Pila, Har Mar Superstar, Albert Hammond, Jr.• Entered Cult (an independent label founded & run by Julian Casablancas of The Strokes) as its first marketing hire in Fall 2013, to implement structure and execute plans for a number of single/EP titles at short notice• Subsequently covered all aspects of label management, including creating & streamlining existing A&R/metadata records, running all Cult digital properties, liaising on licensing, production, international, managing promotions teams in all active territories, and working with accounts & management on P&Ls, campaign forecasts and budgets• Run the Cult D2C webstore, developing new product lines, directing our customer service communications, optimizing sales and providing key revenue for the company• Worked with partners The Orchard (N. America), Essential (Europe) and Lively Up (Japan) on releases, ahead of Cult transitioning to a new deal with Kobalt Label Services in Summer 2014• Played an active role acquiring Karen O to the Cult roster, setting up her first solo release for the world in conjunction with Kobalt. Campaign highlights include nearly 4MM streams worldwide, 16.5k+ sales, creating high end Deluxe LP, LP & CD formats including bespoke ‘arigato’ packaging, and setting up an international listening event partnership with Sofar Sounds in 21 cities on the same day, complete with supporting minisite to augment the online/offline experience
London, United Kingdom
Music Week Award Winner: Artist Campaign of The Year (2010)• Campaign examples: Lady Gaga, Lawson, Yeah Yeah Yeahs, Feist, Rufus Wainwright, The Cure, Findlay, Scissor Sisters• Sales highlights:5MM+ albums sold, 7.5MM+ singles sold, x9 Top Ten Albums including x3 #1 AlbumsAlbum sales award: x2 Multi-Platinum, x4 Gold, x2 Silver, x14 Top Ten Singles including x3 #1 SinglesAchieved the then highest selling download single of all time in 2009 (Lady Gaga ‘Pokerface’)• Managed the entire product life cycle of a number of releases, from strategic planning to tactical activities, delivered via artist/management/label/team collaboration; research; writing plans, timelines & budgets; managing artist promotional itineraries • Excellent relationships with partners including iTunes, Spotify, Google/Youtube, VEVO & more• Forward thinking approaches to both traditional & new media, executing compelling TV adverts, outdoor, POS, digital, mobile, radio & print ads. One of the first in the company to implement cinema advertising• Develop, source & deliver quality artwork, photos, videos, promos, assets & content
London, Uk
• Junior Product Manager campaign examples: Lady Gaga, Filthy Dukes, Nirvana, Beck, Sonic Youth• Marketing Co-ordinator / Assistant campaign examples: The Horrors, Giant Drag, Counting Crows, Patrick Wolf, Yeah Yeah Yeahs, Gwen Stefani, Queens of The Stone Age, Beck, Nelly Furtado, Sheryl Crow, Yusuf Islam• Began work on Lady Gaga whilst Junior Product Manager, requesting to run the campaign from the start prior to tangible Stateside success• As Co-ordinator / Assistant, provided all elements of campaign support to the then Marketing Director & Product Manager, who became General Manager & Head of Marketing respectively, with progression into Product Management
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Kelly Ridgway works for CTK Enterprises.
Kelly Ridgway is listed as Music Industry Executive - VP Global Marketing CTK/Dolly Parton, Global Campaign Management, Artist Development & Relations, Influencer Marketing and more at CTK Enterprises.
AeroLeads has found 1 work email signal at @umusic.com for Kelly Ridgway at CTK Enterprises.
AeroLeads has found 3 phone signal(s) with area code 917, 208 for Kelly Ridgway at CTK Enterprises.
Kelly Ridgway is based in Brooklyn, New York, United States while working with CTK Enterprises.
Kelly Ridgway has worked for Ctk Enterprises, Kr Consults, Wma, Cult Records, and Polydor Records, Universal Music Group.
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Kelly Ridgway holds Ba, English from University Of Birmingham.
Kelly Ridgway is listed with skills including Digital Media, Marketing, Music Industry, Digital Marketing, Social Media, Advertising, Email Marketing, and Seo.
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