- Created and implemented a monthly content calendar that bring our exhibitions and events to life, making contemporary art accessible to a wider audience.- Analyze and report on engagement metrics, using insights to continuously refine our digital strategy and deepen community connections.- Craft compelling newsletter copy that inspires our community.

- Founded a boutique creative studio focused on crafting bespoke digital marketing strategies and content creation for small Dallas businesses, fostering growth, engagement, and brand awareness.- Collaborated with a diverse range of clients, from national brands to local establishments, bringing fresh perspectives and innovative approaches to each unique project.- Adapted content creation strategies to reflect each client's individual voice and values, ensuring genuine connections with their respective communities.

- Spearheaded innovative marketing strategies for new site launches and acquisitions, driving brand growth while fostering community engagement and sustainability.- Orchestrated a dynamic multi-channel social media strategy, achieving exponential growth (1300% on Instagram, 244% on Facebook) through authentic, community-driven content.- Developed and implemented a grassroots Community Influencer Program, forging partnerships with local community makers and content creators to amplify brand awareness.- Pioneered inclusive programming including BIPOC Climb Night, Women's Climb Night, AAPI Climb Night, Queer Climb Night, & more.- Conceived and executed "DFW Free Day of Climbing," attracting over 5,000 climbers (1,500 first-time visitors) and achieving an 8% conversion rate to new memberships.- Cultivated relationships with local businesses, non-profits musicians, and artists, enriching community engagement and amplifying our brand's positive local impact.- Utilized data analytics to monitor and evaluate content performance, offering actionable insights to leadership for informed decision-making.- Established and maintained a strategic social media calendar, effectively amplifying the brand's digital presence and engagement across platforms.

- Spearheaded digital marketing initiatives that authentically showcased our community and values across social media, email, and web platforms.- Curated diverse, inclusive events that not only increased membership but also fostered a strong sense of belonging within our climbing community.- Developed creative partnerships with local organizations, amplifying our community impact and promoting sustainable practices in the climbing industry.

- Plan and execute all logistical aspects of events hosted at Summit in Carrollton, Plano, and Dallas, from creative conception to completion, including managing vendor relationships, marketing and promoting, hosting of events, and scheduling event staff and photographers- Establish and maintain partnerships with local vendors and businesses, resulting in donations, product, and cross-promotions for events- Engage with Summit’s memberbase by creating and posting social media content on a weekly basis, including Instagram, Facebook, Twitter, YouTube, and blog- Manage front desk, open and close the gym, provide exceptional customer service, membership sales, handled money and nightly deposits