Kelly Robert Chambers Email & Phone Number

Madison, WI, US

If you’re a FinTech, financial firm, or startup, I help you create long-form content, aligned with your sales cycle, so you become consistently different from the pack. Consistently different means when your audience sees your content, they value it, they share it, and they remember it. Most of all, they trust it, and want more, because your content is.

I work with B2C and B2B FinTech, financial services, and startup firms on marketing and product strategy. Typically, I only work with 1-2 clients at a time in a Fractional CMO or advisor capacity in order to ensure I am 100% focused on the needs of my clients.

New York, New York, US

• Developed content marketing program integrated across blog, email, and social to drive efficiency.
• Advised marketing and product teams on cryptocurrency investing product go-to-market strategy, including market research, internal/external communications, and branding.
• Worked with digital ad vendors and legal team to secure policy approval for cryptocurrency ads.
• Wrote email and website copy for communications to transition customers to new investing platform.
• Helped lead team to increase digital ad A/B test frequency from quarterly to monthly.
• Created internal strategic recommendation decks for improving SEO, email copy performance, and setting tone of voice for crypto products.

New York, NY, US

• Managed digital marketing acquisition strategy for mobile app installs, testing paid channels including Apple Ads, Google Ads, native placements, TikTok, and referral program.
• Managed marketing analytics using Google Analytics, Adjust, Segment, Firebase, and Customer.io.
• Conducted research to identify customer personas, market sizing, and competitive landscape.
• Wrote and edited blogs, marketing emails, and video scripts.
• Led marketing transition and integration of Makara crypto investing pre and post-acquisition by Betterment, the largest independent digital investment advisor in the US.

Madison, WI, US

• Provided vision for Marketing, IT, and Data Analytics teams and served as Strategy Lead for Senior Management Team. Led internal and external communications for implementation of strategic plan.
• Created strategic vision, owned budget, and oversaw forecasting for all marketing and IT programs.
• Facilitated bi-weekly C-level strategy meetings to ensure that strategic KPIs were being met and presented strategic plan updates to board of directors.
• Managed team to implement new customer onboarding communications campaign including targeted direct mail and emails.
• Wrote internal research reports with strategy recommendations for management and board.
• Led content marketing initiative for auto loans including SEO and creation of product microsite.

Madison, WI, US

• Developed a marketing ROI attribution system to track results across traditional and digital channels.
• Led the change to a data-driven marketing communications, redesigning all creative strategy, product positioning, and channel targeting to reach target market more efficiently.

Madison, WI, US

• Managed all digital marketing and digital banking channels.
• Led the launch of mobile app check deposit feature.
• Implemented web analytics technologies to support the growth of digital banking.
• Worked with the management team to rebrand the organization and launch a new website, including home page retargeting technology to deliver personalized experience to home page users..

Fitchburg, WI, US

Marketing & Communications Project Manager (August 2013 - August 2014)Associate Marketing Specialist (July 2011 - August 2013)

Madison, Wisconsin, US

Finance Assistant - Brad Ellsworth for US Senate (March 2010 - August 2010)Outreach Director - Cheryle Jackson for US Senate (August 2009 - February 2010)

La Crosse, WI, US

Marketing Assistant (January 2009 - March 2010)Marketing Intern (June 2008 - December 2008)

Master Of Business Administration (Mba), Business Administration And Management, General

Bba, Marketing