Driving Growth through Innovative Strategies 🚀

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Responsible for all David Meade & Lightbulb Teams marketing strategy, campaigns and requirements.

Responsible for marketing Healthcare and Pharmacy Publications across Northern Ireland, Scotland and Wales – planning campaigns to promote a variety of products including magazines, websites, conferences and awards.Project management of marketing software upgrades from specification to implementation. System super user – Wordpress, Photoshop, Social Media: Facebook, Twitter, LinkedIN, Hootsuite and Eventbrite, email marketing across Mailchimp and Mailjet and IBM Cloud Marketing.

Delivering effective marketing campaigns across Sunday Life, nijobfinder, recruitni.com and Belfast Telegraph Travel working with a variety of marketing tools and budgets.Custodian of business intelligence.

Providing information lead insights to help the business make data driven decisions.Newspaper circulation - analysing and auditing.Printing - planning, forecasting and estimating.Marketing information - highlighting trends, market performance and developments, using bespoke market research to benefit and shape business perceptions. Digital monitoring and project development.Super user in Nielsen, Business Objects, Choices, Google Analytics and Microsoft Dynamics CRM.Enjoy transforming business insights and learnings into reports and presentations, can confidentially communicate findings to key business stakeholders.Commercially aware of business requirements and the importance of reporting consistency.

Produced daily, weekly and monthly reports. Provided the field sales team and key account managers with reports on budgets and forecasting so planning could align with business requirements.

Working within a business information unit, monitoring resourcing levels of the many IT projects, the level of staffing changed on a regular basis depending on project requirements. Involvement in reporting processes being established, rolled out and maintained.