Using a blend of strategic vision and hands-on execution, I increase efficiency and maximize the impact of marketing initiatives that drive growth for clients and New Path Digital. Responsibilities:-Develop and implement processes, systems, and tools to support marketing initiatives- Lead cross-functional team to execute marketing campaigns- Manage budgets, resources, and timelines to ensure marketing programs are executed effectively and efficiently- Work closely with business leaders to align marketing operations with their overall strategies- Provide thought leadership and drive innovation in the marketing operations function- Deliver presentations about Digital Marketing that drive organizational growth- Create engaging, informative, SEO-optimized articles that drive leads- Ensure New Path Digital's marketing team is able to operate at its full potential- Build and maintain strong relationships with clients- Continuously seek new opportunities to enhance and grow client relationships- Identify and address potential risks or issues to prevent them from impacting client satisfaction

As a senior member of UNC Greensboro’s Division of Online Learning (DOL), I worked collaboratively within the DOL and across campus to lead a marketing team in achieving organizational, marketing, business development, and creative services goals. To accomplish this I:- Contributed to strategic planning, policy-setting, budget management, and decision-making across all of the division’s services to the broader UNC Greensboro community.- Led the development of innovative and effective marketing campaigns that aligned with the values and standards of the UNC Greensboro brand. - Provided leadership and direction to the division’s creative services team, including web and graphic design, writing services, and multi-media.- Developed and implemented structured go-to-market processes that included market research, audience/product analysis, creative concept development, media planning and execution, and monitoring and evaluation.- Worked with various (Associate) Deans, academic departments, and programs to prioritize and plan marketing efforts against the UNC Greensboro brand and growth opportunities in alignment with our values of transparency in communication, stakeholder goal alignment, and accountability.- Examined ways to create alternative revenue streams to support academic units and UNC Greensboro by applying best practices and processes to ensure viable and sustainable educational offerings.- Aligned Marketing and Customer Relationship Management (CMR) activities throughout the enrollment funnel — primarily focused on improving lead nurturing and driving enrollment growth for UNC Greensboro’s online programs.- Provided leadership, management, and direct supervision for the division's marketing and creative services functions personnel by empowering them to use their strengths to perform their best.d

Lead a team of Marketing Project Managers and the development and implementation of integrated traditional and digital marketing campaigns to positively impact enrollment in online degree programs for a public, doctoral-granting institution. Marketing strategies and tactics include traditional – direct mail, out-of-home, radio, TV; inbound – social media, blogging, SEO, HubSpot analytics; digital – paid search, online display, landing pages, automated communications, Instagram, Facebook and LinkedIn, sponsored stories; and assessment and analysis using Google analytics, surveys, and focus groups.

Guide the development, organization and implementation of all marketing, client retention, new business development strategies and tactics, and internal communications for a comprehensive higher education consulting firm. Develop and maintain strategic marketing plan and tactical implementation including marketing research, conference organization, client retention activities, direct mail, digital marketing, digital advertising, creative, environmental branding, and client experience. Serve as administrator for Salesforce.com CRM system and deliver training to end users.

• Serve as primary marketing resource for all lines of business for a large, regional financial services institution. • Oversee the development and implementation of region level marketing and communications plans.• Serve as Public Relations representative for region. Prepare media releases, respond to media inquiries, and coordinate interviews to support sales and public relations needs.• Develop and deliver more than 20 marketing and client development events annually to affect acquisition and retention. • Evaluate requests for sponsorships and donations to community organizations via strategic selection process. • Manage regional request and awards process for company's charitable foundation.• Design and create marketing brochures, flyers, signage and banners.• Write recognition articles for bank newsletter as well as speeches and correspondence.• Manage annual budget for regional marketing and client development activities.• Deliver presentations to strategic bank constituencies to advance bank visibility and impact in the community.• Represent the bank during community and business functions, including serving on the United Way Advisory Council, the Grand Opening Committee for Greensboro’s Center City Park and bank liaison during employee campaigns for the United Way and the March of Dimes.

• Established office-wide policies and procedures for donor acknowledgement letters and stewardship.• Implemented Datatel database training sessions for staff of 25 based on best practices and facilitated cross training.• Managed and trained student workers each semester for specific data and word-processing support duties.• Assisted in planning and managing university donor recognition events such as the annual Scholarship Awards luncheon and Convocations.• Coordinated database training and donor relations.• Led training sessions at Datatel’s national and regional user group conferences.

• Administered Institutional Trust Plans and managed the Section 125 Plan Department.• Designed and delivered 401(k) and Section 125 Enrollment Education seminars across Idaho, Nevada, and Utah for bank’s Trust clients.• Prepared documents, tax statements and distributions for administered 401(k), Section 125 Cafeteria Plan, Charitable Remainder and Lead Trusts.• Managed and relocated Section 125 administration office from Boise, Idaho to Salt Lake City, Utah. Included Boise office staff reduction, hiring staff for Salt Lake City office, training new employees and implementing new systems. • Reduced Cafeteria Plan claim turn-around time from 7 days to 24 hours.