Kelly R. Seltmann (Boyd) Email & Phone Number

Basking Ridge, New Jersey

· Lead facilitator for national Your Voice Matters employee feedback program, facilitating 125+ focus groups to date· Collaborate with functional leads on the development of 75+ employee surveys to date · Created & implement ongoing execution of communications plan that optimizes distribution of employee insights, implemented employee feedback, and socialization of the Your Voice Matters program across the company

Basking Ridge, Nj

· Developed Fios digital consumer marketing communications strategy that drove a 14% Y/Y increase in My Fios app users, 9% Y/Y increase in digital self-support tool rate, 91% Y/Y increase in Refer a Friend referral program, and 11% usage of new Where’s My Tech digital tool· Generated key marketing communications projects by partnering cross-functionally and with external vendors to increase awareness, improve personalization, deepen engagement, and drive utilization of the consumer Fios digital channel · Launched 50+ marketing campaigns to educate employees, customers, and prospective customers about digital initiatives, spanning the My Fios app, referral program, My Rewards+ loyalty program, and online support tools· Led creative, copywriting, and copyediting efforts across the digital organization, including the development of emails, digital banners, push notifications, direct mail, app store updates, social media, SMS, webpages, sales ordering flows, and throughout other key communications channels

Basking Ridge, Nj

· Implemented social media and content strategy for a $3B+ business unit, focused on acquiring SMB, state and local government, and education customers by managing creative direction, agency and partner relationships, content calendar, XO Communications acquisition integration, and $97K budget · Advised and supported seven senior executives, including business unit President, to establish a professional social media presence and weekly thought leadership content · Managed employee social advocacy program by instructing live training sessions for 200+ employees and cultivating a content repository available across marketing and sales functions, leveraging GaggleAMP and Sprinklr tools to garner an organic reach of 1.6M+ in three months· Developed B2B event and tradeshow social media support initiatives that earned millions of impressions and reached hundred-thousands of unique users contributing to record high event-generated new sales leads, winning “Recognizing You!” award by leadership team for results attained

Basking Ridge, Nj

· Led ideation and go-to-market strategy for multiple-phase introduction of Churn Alerts, alerting enterprise account managers of potential customer churn indicators and providing recommended actions and solutions, resulting in $14M annual savings · Created and executed consistent internal content, training, and communications material by collaborating cross-functionally to introduce and align sales representatives on the incorporation of Churn Alerts into their daily work· Tracked and reported key metrics and project milestones for upsell-cross sell initiatives to stakeholders and senior leadership as part of McKinsey consulting partnership

Basking Ridge, Nj

· Managed partnership with external agency to design an internal app prototype for the enterprise sales team to leverage while preparing and hosting executive briefing tours of product and service offerings with corporate clients · Researched and recommended tools and apps for the enterprise sales team to adopt as part of “iPad refresh” effort · Centralized internal and external support content for the utilization and edification of the enterprise sales team

New York, Ny

· Selected for exclusive dual-internship program that paired The Advertising Club of New York City’s vast network, mentorship, and event curriculum with placement into a partnering company’s internship program · Engaged in weekly learning sessions hosted by various corporations and agencies offering exposure across the advertising and marketing industry

University Park, Pa

• Assist the professor in tasks such as evaluating student work, being available for students who have questions or need help, and facilitating class discussion• Present information and project examples during class to provide insight to students as to the expectation of their work • Meet with the professor once a week to examine the class and evaluate potential improvements

Bethlehem, Pa

• Analyze advertising trends in local magazines and then organize and present the analytic findings to employees• Build a database of potential clients by operating and inputting company data into Salesforce.com• Shadow Account Managers as they work with clients to establish relationships and serve clients

Bachelor’S Degree, Advertising & Public Relations (Minor In Psychology), 3.8 Gpa

Activities and Societies: Teaching Assistant for COMM 411: Cultural Aspects of Mass Media, Penn State Student Affairs Resident Assistant.

Digital Marketing Mini-Mba Certification

Social Media Marketing Mini-Mba Certification

High School

Activities and Societies: National Honors Society, Students Against Destructive Decisions (SADD), KEY Club, Varsity Soccer Graduated.

Master Of Business Administration (Mba), Marketing