In this role, I will be responsible for leading integrated marketing campaigns that drive awareness, demand, and pipeline for DataRobot’s cutting-edge AI platform within the Federal market.

• Develop, manage, and track results from a regional field marketing program budget and regional marketing plan.• Drive marketing programs starting with collaborating and planning with the programs team, to scheduling, communication, execution, enablement through results tracking.• Develop and execute communications plans to ensure that Sales is aware of marketing programs, product launches, sales enablement activities, and other top priorities.• Ensure adoption and participation in marketing campaigns and the related use of marketing automation tools by sales professionals; develop and deliver actions plans for improvement in adoption as needed.• Manage formal feedback process to provide field input on programs and promotions to product and segment marketing teams.• Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. Pilot new demand generation programs.• Track lead generation results using Salesforce.com. Communicate these results, identify and address issues affecting prompt follow-up on leads and/or lead quality concerns, and identify opportunities for improvement to sales and marketing leadership.• Participate in and/or lead special projects on an as-needed basis.

• Provide direction and creativity in determining appropriate strategies, distribution channels, marketing and communications tactics, and budgets to achieve plan goals.• Develop creative briefs based on consumer and category insights.• Present and communicate complex programs and strategies in a concise way to brand clients.• Responsible for working with the relevant subject matter experts to ensure all key content is effectively marketed.• Partner with third-party trade, industry and media organizations to reach target audiences with relevant content.• Execute events that allowed business stakeholders to build relationships with clients, partners, and prospects.• Develop and manage all tradeshow plans as well as coordinate and identify event objectives.• Provide onsite event management and coordination with booth set-up, booth staffing, reception set-up, registration, etc.Provide input to establish goals and metrics to continually measure, evaluate and report on the outcome of all marketing investments.• Determine and manage marketing budget

• Manage various integrated marketing programs to enhance the firm's brand, facilitate building client relationships and support the sales process• Develop, manage and execute thought leadership including contracts, research, production and roll out adhering to firm brand and content requirements• Create and analyze a variety of internal tools and reports to support marketing and sector leadership and develop executive level presentations• Collaborate with other marketing resources to develop and deploy national marketing programs and deliverables for use in go-to-market efforts• Develop/maintain foundational content (market share, quals, credentials)• Manage aggregation of content for knowledge management

• Developed and executed strategic marketing campaigns that were aligned to Commercial / Federal market awareness and sales objectives, pipeline targets, quarterly budgets and overall business goals• Managed custom demand generation activities, Account Based Marketing activities, as well as Community Engagement opportunities • Planned, coordinated and executed relevant webinar programs & initiatives • Oversaw appropriate digital and social media programs and campaigns• Lead the development of industry-focused content in support of the Marketing and Business Development teams• Executed events that allowed business stakeholders to build relationships with clients, partners, and prospects• Developed and managed tradeshow plans as well as coordinated and identified event objectives• Provided onsite event management and coordination with booth set-up, booth staffing, reception set-up, registration, etc.• Responsible for marketing budget as well as reporting on lead flow and programs ROI

• Developed and executed all marketing materials, fundraising strategies, and solicitation campaigns to build awareness of and support for the Harris Political Action Committee (H-PAC).• Managed all PAC activities, ensuring compliance with the federal election, and lobbying laws.• Completed timely and accurate filing of FEC reports and lobbying disclosure reports.• Created a donor recognition, stewardship, and solicitation strategy to support individual donor advancement and retention.• Retained and cultivated all PAC contributions as well as regularly engaged with PAC contributors and PAC Board of Directors through multiple communication channels.• Coordinated and executed high-profile industry events / political fundraisers as well as created all collateral materials, & managed excel spreadsheets to ensure timely movement of required documents.• Oversaw charitable match program within the organization which led to a 30% increase in PAC receipts and significantly boosted PAC participation.

• Management of conferences, tradeshows, events, seminars, including booth properties, logistics preparation and new event participation plans• Maintained sales support materials, including customer presentations, market strategy deployment, collaterals, newsletters and white papers• Supported communications team members on projects in areas of internal communications, social media, corporate branding and corporate communications• Developed event tools including calendars, timelines, online registration forms, surveys and evaluation processes• Generated weekly reports and tracked budget costs

• Completed a broad variety of administrative tasks for the President & CEO including managed an extremely active calendar of appointments; completed expense reports; composed and prepared confidential correspondence; arranged complex and detailed travel plans, itineraries, and agendas; and compiled documents for travel-related meetings• Initiated process improvements related to administrative responsibilities and created complex documents, such as reports, spreadsheets, and presentations that required expert knowledge of MS Office • Maintained office supplies inventory by checking stock to determine inventory level as well as anticipated needed supplies; evaluating new office products; placing and expediting orders for supplies and verifying receipt of supplies• Assisted Human Resources department in reviewing resumes and credentials for appropriateness of skills, experience, and knowledge about position requirements

- Make telephone sales calls and conduct in-person meetings with key managers to senior-level executives, for the purpose of selling our services to prospective clients and building on existing client relationships. - Recruit, interview and place highly skilled accounting/finance professionals.- Responsible for solidifying Robert Half Finance and Accounting’s presence in the local marketplace through consistent participation in networking organizations and events.- Provide the highest quality customer service to both clients and candidates

• Developed, coordinated, and executed station promotional events• Negotiated client contracts consistent with company operating goals and budgets• Assisted in the production of direct mail & online marketing campaigns in a deadline driven environment• Contributed to business development functions for the department• Drove public relations strategies through press servicing, news releases, and web content• Identified, fostered, and maintained strong working relationships with radio and related media within a given market region