Kelly Sweeney Email & Phone Number

New Haven, Ct, Us

Responsible for the strategy and management of the Firm’s marketing technology infrastructure. Key aspects include evaluating and developing the martech stack, enhancing the CRM database (ContactEase), project management of a large-scale CRM implementation (Intapp Deal Cloud), developing the experience management platform (Pitchly and BOARD), directing the digital marketing strategy, education of AI tools, improving the SEO program and reporting website (and blog) analytics, leading best-practices for the Firm’s email marketing platform, and supporting webinar content. Management of vendors, consultants, and junior-level staff as a key component for technology initiatives. In addition to the success areas listed above, day-to-day efforts include the on-going maintenance and development of the properties: www.wiggin.com ; www.wigginx.com ; www.privatewealthinsights.com ; and www.supremecourtupdate.com.

Hartford, Connecticut, Us

-Oversight for team technology and events training; supervision of Digital Marketing Coordinator, marketing intern, and business center graphics support staff-Manage vendor relationships, major sponsorship efforts, and outsourced opportunities-Responsible for organizing contact outreach and outlining data storage guidelines, adhering to 2018 EU data regulations (GDPR)-Successfully completed multiple website enhancement projects (primary vendor contact), including those related to privacy (CCPA and CPRA) and compliance-Manager for CRM overhaul and clean-up; continued integration with upgrade and training teams -Primary editor for Data Privacy + Cybersecurity Insider (weekly) and Health Law Diagnosis (monthly) newsletters-Key adviser for email marketing platform and analytics reporting-Producer for client webinars, including CLE accredited presentations-Provide communication leadership with insight on blog, video, and social media developmentIn addition to my summary list, this role includes content management on www.rc.com and assistance with content on ten practice specific blogs (directory: https://www.rc.com/blog-directory.cfm), as well as the complete development of the subsidiary website www.ctgrg-rc.com.

Hartford, Connecticut, Us

Working closely with lawyer groups and administrative professionals is my dedication. As a Development specialist I utilized my strengths with technology and knowledge of leveraging relationships to build a portfolio of RFP wins and strategic ideas. My most notable takeaway from this role, is the awareness that once you gain a new client, you must continue to nurture that relationship to build referrals. This means updating content, reaching out digitally, and staying in touch when in-person opportunities present themselves. -Principal organizer for round table groups including the Manufacturing Law Group (MLG), the Manufacturing Executives Dinner, Data Privacy and Cybersecurity team events (CISO), and Women Innovating Now (#WIN) -Identified as a key leader for business development efforts with a variety of professional practices -Event management, collaboration with industry leaders, and knowledge reporting*Internal transition to technology focused role

Atlanta, Ga, Us

-Manage groups of remote Data Stewards, responsible for the client databases of AmLaw 50 firms-Led major CRM database conversion for an AmLaw 10 firm, including management of a team of dedicated Data Stewards-Responsible for participating in marketing team strategy calls and interfacing with key decision makers

Hartford, Connecticut, Us

-Provide practice support for events, sponsorships, content management, and communication campaigns-Firm resource for promotional items and client materials-Established firm social media presence on Facebook, Twitter, and LinkedIn, reporting results monthly to the management committee-Lead for CRM roll-out, documentation, and training-Responsible for analytics reporting and integration-Primary editor for website content, including purchase of permission for reprint-Tester and contributor for website roll-out and enhancementsIn addition to my summary list, this role included content management of website and social media at following pages:Facebook: https://www.facebook.com/shipmangoodwinLinkedIn: https://www.linkedin.com/company/shipman-&-goodwin-llpTwitter: https://twitter.com/ShipmanGoodwinWebsite: www.shipmangoodwin.com

New York, Ny, Us

-Served as CRM Administrator; responsible for all aspects of strategy, integration, training, and customization (Project lead for post-merger integration of two legacy CRM databases)-Key contact for all email marketing campaigns and distribution-Adviser to marketing management for new technology initiatives-Primary contact for competitive intelligence reporting -Tester and contributor for multiple website enhancement projectsIn addition to my summary list, this role includes content management of website: www.daypitney.com*Internally promoted from role as Records Center Assistant (2004-2005)

New York, Ny, Us

f/k/a Day Berry & Howard LLPInternal transition to Marketing department.

I've worked several different customer service positions and experienced many levels of integrated customer support. My past employers include Children's Hospital Boston, Yale University, Lime Rock Park and several others. My experience was established while working multiple jobs at the same time. The customer service world has added many skills to my resume including but not limited to: management (15 others), language skills (Spanish), high volume call center, voice over, security, operating as key-holder, cash handling, reception coverage, banquet staffing, and operating as a Director's assistant. Additionally these positions overlapped with my college curriculum and the need to keep a minimum 3.0 GPA to maintain my scholarship.

-Accepted into a graduate level Internship based on scholarship and work experience-Successfully mediated 3 cases in 4 months (Real Estate Insurance)

M.S., Communication

Bachelor Of Arts, Political Science/Liberal Arts