Kelly Skomurski Email & Phone Number

Framingham, Ma, Us

Manage digital site operations, optimization, merchandise presentation & shipping strategy for TJX ecommerce platforms.

Framingham, Ma, Us

Manage digital operations and shipping strategy for all TJX ecommerce sites - TJMaxx.com, Marshalls.com, Homegoods.com & Sierra.com.

Plantation, Florida, Us

Framingham, Ma, Us

• Oversee site operations for the TJMaxx.com & Marshalls.com. Manage a team of Supervisors & Specialists owning category merchandising, on-site search, personalized recommendations, and site testing. • Serve as the analytics team manager; set the direction for KPI’s & goals, developed weekly/monthly reporting structure & establish means for monitoring, evaluating and sharing out insights with senior leaders (weekly dashboard, automated reports, segmentation analysis)• Manage site A/B testing strategy to optimize site experience for users, leveraging Adobe Target; • Partner with cross functional teams to drive the design, requirements and implementation of digital products and site enhancement projects; conduct pre-testing, oversee site analysis & competitive research to identify unmet customer needs for Digital Experience team• Accelerate talent readiness and drive growth of the team through trainings & mentoring; regularly access strengths and opportunities to support the hiring/expansion of the Digital Site team

Framingham, Ma, Us

- Set the direction for TJMaxx.com Site Strategy by working with Management, Planning, Merchants, eMarketing, and Creative teams to understand key categories and trends in product assortment & ensure consistent messaging across all channels.- Manage team of Specialists owning category navigation and on-site search strategies based on product availability, marketing support, product/consumer trends, and analytics.- Serve as the team analytics & operations lead, which includes setting the direction for KPI’s, developing the reporting structure & establishing means for monitoring, evaluating and sharing out performance. - Manage site A/B testing strategy to optimize site experience for users, leveraging Adobe Target.- Partner with cross functional teams to drive the design, requirements and implementation of digital products and site enchantments.

Boston, Ma, Us

Toast, the fastest-growing restaurant technology platform, powers successful restaurants of all sizes with a technology platform that combines restaurant POS, front of house, back of house and guest-facing technology with a diverse marketplace of third-party applications. - Develop go-to market strategies, compelling promotional offers, and demand generation activities for our 50+ Integration Partners- Design, implement and execute workflow processes to support and increase lead generation through Hubspot and Salesforce integrations; manage all referrals payouts and conduct quarterly business recaps for the partner network- Responsible for content creation and key messaging to articulate offerings of partners to internal/external stakeholders by developing robust training materials and presenting content through sales enablement efforts (quarterly business reviews and weekly product trainings) - Serve as the analytics manager for the partner channel; create custom reporting to measure and optimize partnerships- Secure partners for event sponsorships to support marketing budget; attend events and participate in presentations

Boston, Ma, Us

- Drove strategic relationships across a portfolio of +70 suppliers representing $92MM annual business (45% of the Outdoor Category business)- Developed marketing and pricing strategies to improve category P&L and customer NPS metrics through merchandising project management, pricing testing and promotional support- Identified profit growth opportunities through data analysis; managed and executed project goals by collaborating across cross-functional departments (Promotions, Finance, Operations, Engineering, etc.)- Conducted regular meetings during in office & trade show visits with external executive leaders to review business opportunities, negotiate pricing of goods and implement marketing/fulfillment stock programs-Managed the Wayfair Custom Outdoor Cushion program; was responsible for overseeingprogram set-up/pricing negotiations, implementing merchandising/engineering updates and reporting out on program performance

Boston, Ma, Us

Boston, Ma, Us

• Serve as the marketing coordinator for the Strategic Development department in which responsibilities include coordinating and ordering all department marketing collateral by working closely with the Creative Services department, planning and organizing conferences, developing and editing content for marketing materials to promote new global programs and initiatives, and implementing marketing strategies• Provide direct support for the Vice President of Strategic Development and Vice President of Global Initiatives in the business development and strategic planning of several new global projects by prospecting new opportunities, researching competitors, developing proposals/presentations and organizing team meetings• Communicate with all partner schools to discuss company mission, services, and marketing strategies with head school officials to ensure effective international market entry• Identify, develop, and execute communication/outreach strategies for a number of global programs and initiatives • Assist in the management of various partner school short term exchange programs and host recruitment events