Kelly Santaguida Email & Phone Number

Initially brought on board as Author Manager, accountable for managing lifecycle of book publishing for self-publishing authors, by overseeing coordination from manuscript to market. Liaise between authors and team of publishing professionals, including cover artists, designers, formatters, illustrators, and editors. As VP of Author Relations, oversee resolution of escalated author inquiries by stepping in as manager to safeguard project outcomes and author satisfaction. Supervise team of 10+ illustrators by streamlining processes to ensure quality deliverables. Recognize and resolve problems of AM (author management) teams and organize training for 16 new team members. Develop and update author testimonials of several genres across online platforms and create graphics for monthly eNewsletter. Maintain Great Book Examples spreadsheet for providing specific information to sales and AM teams.• Recognized for outstanding performance with promotion from Author Manager to VP of Author Relations in 2020.• Revamped eNewsletter content by adding industry insights and author news, which increased readership to 10K+.• Improved author invoicing system, which optimized operational efficiency and accuracy. • Spearheaded construction of 15 genre-specific landing pages to showcase company’s offerings, which reinforced brand consistency and message accuracy.• Successfully managed 50+ author projects simultaneously, ensuring adherence to deadlines and author satisfaction.• Utilize CRM software, and initiate WordPress website improvements, leading to better management of author expectations and project clarity.• Directed training for new Author Managers on best practices for job success and industry standards.

Columbus, Ohio Area

Oversee and manage our self-publishing author’s books from start to publication. Liaison between author and internal staff of book publishing professionals.•Communicate directly to authors (email/phone calls) to maintain high-level author satisfaction, manage expectations, ensure deadlines are met, and end product (book) meets or exceeds author’s expectations.•Proactively communicate with authors to address and resolve any concerns. • Project Management - Clearly communicate my author’s requests with internal team (cover artists, designers, formatters, illustrators, editors) and set deadlines. Ensure deadlines are met and files are correct before sharing with authors. •Improve internal processes to maximize efficiency, author satisfaction, and internal team instruction/expectation. Created/improved email messaging. Created/improved company website - WordPress.•Author Onboarding Optimization Improved communications to better explain process and manage expectations; add book metadata (title/subtitle, series info, author name/bio, BISAC codes, keywords, trim size, format (hardcover, paperback, eBook), price)•Train new AMs - ensure best practices to set AMs up with understanding and job success. •Excellent time management skills maintain 45-60+ author’s projects at any given time•CRM (Monday); email marketing software (Groove); Website updates/improvements (Wordpress)•Created/sent monthly eNewsletter sent to 8,000+ audience. Increased author engagement with Author Q&A segment.•Upload book files (cover files, print interior files, ePub files) and metadata for publication with global distribution.•Assign blog articles/outlines to writer. Review/edit and assign for publication on GKP website. Help determine future article topics.

Columbus, Ohio Metropolitan Area

Crafted and refined website content to client messaging and brand identity requirements. Utilized effective social media implementation strategies to improve online presence of several clients. • Spearheaded online marketing campaigns to boost web traffic and enhance SEO rankings for diverse clientele.• Achieved 32% surge in sales through strategic advertisement editing for local This Week newspapers.

Westerville, Ohio

Oversaw planning and execution of marketing campaigns for promoting product and services among global scientific and engineering audiences. Designed and distributed marketing collateral, including brochures, flyers, and advertisements. Authored and edited webpage content for 15+ annual meetings. Streamlined monthly meeting page creation and advertising for the American Ceramic Society Bulletin, contributing to cohesive brand presence. Crafted and sent 10+ emails weekly, with 22% open rate. •Created visually interesting booth and table top displays for our various meetings to better represent ACerS message, products, and services, resulting in increased booth traffic and better member relations.•Marketing Project Manager lead for the Materials Science & Technology (MS&T) annual meeting: including annual budget and marketing calendar management, including 230-page program directory, with four key printed pieces.• Supervised delivery of marketing materials for company meetings, which reduced waste and drayage costs by 20%.• Spearheaded design of booth displays for conferences, significantly increasing booth traffic and strengthening member engagement.

Authored and deployed targeted Constant Contact email campaigns to clients, with average 27-36% open rate. Oversaw set-up of Salesforce, and transition from QuickBase, which optimized user interfaces and permissions. Developed employee policy and security documentation manuals for standardizing company procedures.• Streamlined client onboarding procedures to improve satisfaction and establish clear expectations.• Orchestrated trade show participation for NBAA, and Schedulers and Dispatcher’s Conferences, including pre- and post-show marketing, booth design, and material preparation, resulting in 60% boost in booth traffic. • Garnered positive client testimonials for use in marketing materials, reinforcing brand reputation and credibility.• Enhanced monthly email campaigns by incorporating detailed software update information with visual aids.•Managed social media accounts (LinkedIn, Twitter, Facebook, Google +) resulting in 47% increase of followers across the platforms. Created weekly social media calendar which increased presence and brand awareness. •Created successful Survey Monkey questionnaire to create excitement and interest in future software enhancements.

Columbus, Ohio Area

Advocated on behalf of our members assisting them with benefits questions, claims issues and coordinating their care to save them time, money and frustration. Navigated the healthcare system so our members receive the best care at the best benefit level.•Edited projects as requested by Marketing Department; Created Power Point presentation to help pods understand wellness requirements that was requested and used by Head Trainer. Trained new employees.•Built Precertification shells for providers for various procedures; put in referrals for members.•Quantum Leap Team Award Recipient; Member of Elite Rapid Response Team.•Assisted with verbiage on internal website and intranet.

Business to Business Sales with local business owners and CEOs offering them ways to enhance their benefits packages and get FICA tax savings. Offered individualized solutions for each employer and their employees.• Top Agent for New Accounts in our region for 1st Quarter, 2009. Recognized as a leader in our office: Top 5 agent in sales in my region for 3 months. • Had a 65-70% closing rate. Maintained customer retention levels within highly competitive markets.• Created Direct Mail letters to business leaders and owners in the community.• Received Top Honors at Sales competition. Panel Leader at a State Training regarding appointment setting.• Conducted market research and identified emerging market trends to acquire new accounts.

B.S., Marketing/Business Management

Dean's List. Best Writing Portfolio Award.

Diploma, College Prep