Kelly Scherk Email and Phone Number
With a seamless integration of roles as a marketing professional, event planner, and executive assistant, I've cultivated a unique skill set where each responsibility complements the others. This synergy positions me as an exceptional marketing specialist who offers comprehensive and valuable contributions to my company. I excel at multitasking in dynamic environments and meeting deadlines, skills that have distinguished me as a successful coordinator. My ability to establish immediate rapport and build credibility further fuels my continuous professional growth.SUCESSES TO DATE:My co-workers and managers have described me as highly organized, enthusiastic, hardworking, and conscientious. I am a quick learner who can influence others as an asset to the team and a key contributor, playing an integral role in the organization's success. - Received the President's Impact Award for successfully orchestrating an Open House event that brought together industry stakeholders, politicians, potential, and existing customers, significantly influencing Layfield's business (Oct 2023) - Helped facilitate the application, contributing to our success in winning the Richmond Chamber of Commerce Innovation Award. (Dec 2023) - Received an Impact Award of Excellence for outstanding contributions that have significantly impacted Layfield’s business (Dec 2022)
Layfield Flexible Films
View- Website:
- layfieldgroup.com
- Employees:
- 246
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Marketing SpecialistLayfield Flexible FilmsRichmond, Bc, Ca -
Marketing SpecialistLayfield Flexible Films Feb 2023 - PresentRichmond, British Columbia, Canada• Responsible for curating, researching, and creating engaging, compelling thought leadership content that speaks to the company’s brand values and target audiences using various marketing channels, such as website, social media and marketing campaigns• Coordinates and executes successful marketing events and promotions by supporting team planning and executing tradeshows, technical seminars, and other corporate events• Manages digital marketing campaigns, including SEO, SEM, and social media advertising, analyzing marketing metrics and key performance indicators to measure campaign effectiveness• Hosts weekly marketing pulse meetings serving as a forum for team members to discuss and assess ongoing marketing initiatives, share updates, and collaborate on strategy development• Partners with department stakeholders, including Sales, Production & Technical, and Marketing teams for branded content campaign planning, content ideation and execution• Maintains and enhances the organization's brand identity ensuring brand consistency across all marketing materials and channels• Stays updated on industry trends and emerging marketing technologies adapting strategies to changes in market conditions and consumer behavior• Collaborates with external agencies and vendors to when necessary -
Marketing Coordinator/ Executive AssistantLayfield Flexible Films Jul 2020 - Feb 2023Richmond, British Columbia, CanadaMarketing Coordinator• Created and edited copy for website, marketing campaigns, social media posts ensuring a consistent and engaging brand voice• Orchestrated seamless logistics for diverse events, ranging from tradeshows and meetings to golf tournaments. Managed end-to-end event coordination, encompassing guest lists, venue preparation, presentation materials, catering, entertainment, transportation, equipment, decor, and promotional materials• Contributed to the strategic planning of marketing campaigns, developing detailed timelines to keep projects on track and deliverables on schedule• Spearheaded the procurement and distribution of corporate gifts, aligning with brand messaging and enhancing client relations • Maintained an active presence on social media platforms like Facebook and LinkedIn, curating content, crafting posts, and sourcing captivating images to boost brand visibility and engagement• Collaborated with external partners, including graphic designers, translators, photographers, and videographers, ensuring timely and high-quality production of marketing materials• Played a key role in coordinating interviews, photo shoots, and video shoots, fostering cohesive and visually compelling brand storytellingExecutive Assistant• Created clear and concise presentations with on brand messaging for quarterly board meetings as well as executive and town hall meetings• Provided comprehensive summaries for proposals submitted to secure government grants containing complex information, highlighting key points, and ensuring clarity and persuasiveness in the grant application documents.• Ensured discretion when dealing with confidential and personal information • Maintained and updated fluid calendar for President of Flexible Films – planed, monitored, and coordinated daily/weekly schedule and Outlook calendar • Managed travel arrangements – booked flights, hotels, cars etc.• Managed physical mail and emails – analyzed, answered, and distributed -
Office CoordinatorLayfield Flexible Films Apr 2018 - Jul 2020Richmond, Bc Canada• Efficiently handled and distributed phone calls and managed sensitive correspondence via email, letters, packages, and interoffice mail• Greeted visitors and internal employees with a warm and welcoming demeanor to create a positive first impression• Upheld office security by monitoring and maintaining the guest and visitor logbook.• Contributed to vendor relationship management, ensuring smooth interactions and effective partnerships• Processed customer service transactions, demonstrating proficiency in handling refunds when necessary• Utilized Microsoft Word and Outlook to compose and distribute announcements and requests• Monitored and managed the inventory of office supplies, proactively reordering when needed• Ensured the functionality of office equipment, taking charge of copiers to guarantee they were operational and well-stocked with toner and paper -
Marketing CoordinatorUnited Natural Foods Oct 2014 - Oct 2016Richmond, British Columbia, Canada• Managed catalogue master file, ensuring daily updates to descriptions, new listings, and specifications• Orchestrated the process of managing new listings, involving the gathering of documentation, creation of listing packages, and development of price files• Executed the creation of tri-annual catalogs showcasing a keen eye for detail in catalog organization• Crafted visually engaging sales collateral, including new product announcements and launch decks to enhance brand presence and product visibility• Generated integral sales reports, spanning monthly, quarterly, bi-annual, and specialized one-time reports• Managed invoice tracking, contributing to accurate and insightful sales reporting• Established and maintained a dynamic weekly clearance file, streamlining processes and enhancing efficiency.• Collaborated with the pricing department to curate monthly pricing files tailored specifically for elite customers, ensuring strategic pricing alignment.• Coordinated and managed various aspects of tradeshows, collaborating with event planners on booth management, administrative tasks, and setup.• Applied creative flair in crafting gift baskets, aligning with sales team requirements and contributing to successful seasonal campaigns. -
Marketing Administrative AssistantLoden Hotel, Tableau Bar Bistro And Homer St Cafe And Bar Sep 2013 - Aug 20141177 Melville Street Vancouver Bc• Oversaw comprehensive event management tasks, encompassing ordering, scheduling, and logistics• Crafted, reviewed, and edited engaging copy for hotel packages, advertising, collateral, and menus• Contributed to the development of impactful award campaigns• Managed social media calendars, providing creative input on themes and contributing photographs• Supported a PR firm at consumer and trade events by organizing collateral, logistics, and displays• Handled charity requests, creating donations for various events - galas, golf tournaments, auctions etc.• Designed eye-catching displays including holiday décor, candy buffets and hotel lobby arrangements• Cultivated relationships with graphic designers, advertisers, booking partners, and printers to uphold branding standards• Orchestrated ordering processes, requesting estimates, creating PO’s, and overseeing invoicing• Performed diverse administrative duties, including reconciling six credit cards monthly, private banking, and managing executive calendar activities
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Office/ Marketing AdministratorWilliams Machinery Lp Nov 2011 - Nov 2012Surrey, BcI provided support to all of the staff by administering the day to day office duties which included but was not limited to: making banking deposits, creating cash reports, making travel arrangements, answering phones, matching and coding PO's and invoices, distributing mail, ordering supplies, and vendor literature and producing and editing documents and presentations.I also assisted the marketing team by working with the graphic designer and HTML code templates to create numerous monthly email marketing campaigns for two companies. I also was responsible for ordering and proofing business cards for four companies. Furthermore, I was the direct contact for organizing our involvement in trade shows and demonstration days.The diversity of my role at Williams helped me develop numerous skills. I contributed to company communications and assisted in the essential day to day functions of the business. -
Office AdministratorO.T. Fabricating Jan 2010 - Jan 2012As the Office Administrator at O.T. Fabricating I am responsible for a variety of tasks. I perform typical office duties such as receiving and forwarding telephone calls and emails, sorting incoming and outgoing mail, distributing faxes, and basic accounting tasks to name a few. There is however a need to be diverse in my role and lend a hand when ever needed. At times I will make banking deposits, pickup supplies and equipment and even pick up a paint brush to ensure a job gets completed. I enjoy the diversity of my role here because the multitasking keeps it interesting. I am still very interested in pursuing a career in Marketing but will continue with Administration until a more suitable opportunity presents itself.
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Marketing AssistantGraph Tech Guitar Labs Mar 2008 - Dec 2009Delta, British Columbia, Canada• Formulated and executed a strategic advertising plan with a budget, resulting in enhanced marketing visibility, cost reduction, and improved outcomes• Orchestrated and supervised the company's trade show booth at four major music trade shows, ensuring a compelling and impactful presence• Established and nurtured numerous artist endorsement accounts, fostering strong relationships within the industry• Maintained a pivotal role as the point of contact for agency protocol, effectively managing and optimizing the agency relationship• Authored and distributed monthly press releases, garnering publication in prominent guitar magazines.• Crafted compelling written content for packaging, catalogs, and international print ads, contributing to global brand representation• Spearheaded the management of social media networks (Facebook, Twitter, MySpace), ensuring consistent engagement, and diligently updated and maintained the company website
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Server / BartenderMayfair Lakes Golf And Country Club Sep 2005 - Oct 2007Served food and beverage at a variety of functions in the restaurant, members lounge and banquet hall. Responsible for customer service and salesPrepared and executed a variety of functionsProcessed varying financial transactions
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Banquet Server / CashierThe Shearton Wall Center Vancouver Aug 2003 - Jul 2005Prepared and executed a variety of hotel functions including, public, private, corporate meetings, wedding and graduations etc. Responsible for customer service and sales -
Front Desk AgentWhistler Eco Tours Jun 2004 - Aug 2004Managed scheduling, payment, guests, and equipment for tours. Responsible for customer service and salesProcessed a variety of financial transactionsWorked with numerous local hotels to increase business
Kelly Scherk Education Details
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Digital Marketing -
Tourism, Marketing, Communications, Public Relations -
Writing For Creative Copy
Frequently Asked Questions about Kelly Scherk
What company does Kelly Scherk work for?
Kelly Scherk works for Layfield Flexible Films
What is Kelly Scherk's role at the current company?
Kelly Scherk's current role is Marketing Specialist.
What schools did Kelly Scherk attend?
Kelly Scherk attended Digital Marketing Institute, Capilano University, British Columbia Institute Of Technology.
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