Kelly Nelson Email & Phone Number

Greater Atlanta Area

• Oversee all marketing, communications and media/analyst relations, including responsibility for: - Marketing strategy- Campaign development and design- Global co-creation and collaboration- Brand management - Talent management- Budget and reportingPrevious roles include:Managing Director, Marketing Excellence, Deloitte Consulting• Oversaw team aligned with Deloitte Consulting;- Strategy- Talent management- Budget and reporting- Campaigns- Brand management- Global collaborationManaging Director, Marketing and Communications – Strategic Projects• Lead key strategic projects for Marketing and Communications organization- Leadership of India-based team aligned with Business CMOs; focus on talent model, efficiencies and delivery- Re-design of geography marketing model- Development of messaging and assets to position Marketing as strategic partner to business- Launch of enterprise learning and development protocol for Strategic Marketing PlannersKey Results: • Developed and led “Strategic Marketing and Communications Boot Camp” in US, UK, Australia and India for 500+ professionals, emphasis on enhancing strategic advisory skills• Developed custom, key stakeholder Leader Transition Labs focused on marketing as a strategic business driverChief Marketing Officer, Deloitte Tax (Interim)• Led the strategic marketing and communications strategy, related programs and team for Deloitte Tax, a cross-industry practice with revenues of $2B• Worked directly with CEO and Executive team on strategic business priorities, across all lines of business, to drive sales and revenue growth; focused on brand, positioning, digital strategy, and marketing operationsMarketing Leader, Deloitte ConsultingMarketing Leader, Deloitte AnalyticsLeader, SM&BD IndiaLeader, TMT Marketing Senior Manager, MDP/Marketing OperationsManager, Marketing: “Client Centric” Marketing, Deloitte Consulting’s Global Marketing team, Deloitte & Touche’s Manufacturing Practice

Greater Atlanta Area

Member of team supporting strategic and key retail accounts, including Costco Wholesale, Sam’s Club and Meijer, Inc. Responsible for development of marketing strategies and overseeing tactical implementation of retail advertising, sales promotions, POS and collateral materials. Responsible for development of marketing programs, marketing plans, customer presentations, promotions, and creative concepts and production.

Dallas/Fort Worth Area

Responsible for all corporate marketing activities for executive aviation services network division of AMR Corp. (AMR Combs, now Signature Flight Support), with locations in US, Mexico and Hong Kong. Supervised two individuals. Manage $1.1M marketing budget. Directly responsible for creation, development and implementation of all marketing programs, including: Corporate Advertising / Direct Mail Programs Brochures / Videos / Internet Programs PR / Media Relations / Trade Shows Corporate Identity Programs/ Customer Service Training ProgramsCustomer Loyalty Programs Special Event Planning Proposals and Presentations Employee Incentive Programs