Kelly Sedghi Email & Phone Number

Mclean, Va, Us

Mclean, Va, Us

» Builds Go-To-Market plans for all Capital One Software products to include content and channel strategy, product messaging strategy, new product naming, and market and competitive intelligence research» Partners with agencies and internal creative resources to create email marketing campaigns, sales enablement materials, customer facing materials, thought leadership pieces, and other product-specific branded content such as demo & explainer videos» Manages partner marketing as well as event strategy for Capital One Software, to include launching their first product (Slingshot) at Snowflake Summit in June 2022» Oversees a team of product marketers & brand strategists to include performance and talent management responsibilities

Mclean, Va, Us

» Manage executive all hands, monthly business reviews, leadership offsites, and other high visibility forums» Build out and manage thoughtful, creative technology and change management communications and content for enterprise initiatives » Serve as a liaison between partners, executives, and a variety of cross functional stakeholders» Work with senior leadership to define and execute on the organization's strategy and priorities (OKRs)

Reston, Virginia, Us

» Served as the engagement / relationship manager for marketing technology implementations while managing a team of junior configuration consultants» Worked with external clients to provide the following services: business process optimization, technology consulting, project management, change management, and training and development (6 different global marketing organizations)

Baltimore, Maryland, Us

» Project manager and single point of contact for all global marketing campaigns from creative brief submission through in-store and online product launches for the ‘Men’s Train’ category at Under Armour. Led 12 different marketing campaigns that launched across the last year, those of which involved Tier 1 athletes such as Tom Brady, The Rock, and Cam Newton.» Led the creation and approval of marketing concepts, plans and executes seasonal photoshoots, and ensures campaign deliverables launch on-time and on-budget across marketing channels» Partnered with category marketers to complete integrated marketing plans and submit strategic seasonal briefs for Men’s Train ‘big stories’.» Collaborated daily with cross functional teams including executive leadership, while managing a team of two campaign managers

Baltimore, Maryland, Us

» Served as a liaison between functional business partners and IT partners to ensure technology alignment across the organization. Supports the following internal customers: Marketing and eCommerce» Created the business case and successfully project managed the implementation of the first global creative briefing system at Under Armour called ‘Workfront’. This system introduced a scorecard that reduced brief submission by >40%. This system has helped to track marketing spend and is utilized by over 350 employees globally.» Gathered and prioritized product and stakeholder demand, and managed all demand requests by following Under Armour’s ITIL demand management process» Compiled and presented business cases to executives for technology requests that fall outside of the Under Armour landscape. This includes scoping out technology features, working with vendors, researching technology alternatives, determining project budget and resources, calculating ROI, defining technology benefits, and documenting high-level business requirements» Developed deployment plans, communication plans, training plans, testing plans, and other key deliverables that drive successful system implementations

Washington, District Of Columbia, Us

» Managed client relationships, satisfaction, and engagement throughout implementation of healthcare technologies » Set project plans and executes against project milestones, facilitates weekly client calls and executive level relationships» Managed a pool of clients in different stages of the implementation process for a web-based business intelligence application» Analyzed client data/utilization and mastered the functionality of the business intelligence tool» Administered training and demonstrations for the client's staff and members of the project team» Assisted the client in recommending process changes to better fit the technology into their existing processes» Exercised problem solving skills to triage site technical issues and wrote requirements to make ongoing technology improvements» Revamped the business analyst training and onboarding process for a business intelligence tool by creating training decks and user guides, writing scripts, and recording training sessions to be posted on a Blackboard application in the future» Provided project sponsor updates quarterly to executive leadership regarding project progress, milestones, and accomplishments during and after implementation» Managed a team of business analysts for a business intelligence tool, which included performance management, career management, and other operational responsibilities

Reston, Virginia, Us

» Wrote clear and concise functional requirements for CACI internal business processes/systems based upon software development life cycle methodologies.» Worked directly with CACI stakeholders, senior business executives, and system owners to develop functional business requirements to evaluate current and future business system needs.» Developed communication plans to inform CACI stakeholders and staff of internal system releases/upgrades. » Created training support materials for CACI systems to include briefings, presentations, and guides for standard operating procedures.» Provided project management support for the Corporate Information Systems department by maintaining and coordinating project schedules and plans.» Provided internal corporate process improvement support for business systems, such as the Policy & Resources site, including management of Forms and Bulletins changes, and maintenance of the CACI Approval Matrix.» Assisted with processing employee compensation awards and promotion packages by extracting employee data, compiling employee packages and processing those packages through corporate stakeholder review. .» Directly supported the Chief of Staff to analyze business and user needs, document requirements, analyze data, and revise existing system logic difficulties related to business system streamlining efforts.» Collaborated with multiple employee incentive programs including the CACI Referral Program, CACI Alumni Program, Disabled Veteran Program, and the Employee Mobility Program» Assisted staffing and recruiting teams with full cycle recruiting processes including management of internal job search/resume submittal systems - Taleo and Avature CRM.» Supported the recruiting and workforce planning teams with candidate sourcing, pre-screens, interview coordination, drafting job offer letters, and helping with the onboarding process.

Arlington, Va, Us

» Maintained brand equity through the creation of external deliverables including an organizational brochure, USO Center map, flyers, invitations and advertisements.» Evaluated a 22-year publication distributed to 50,000 customers through surveying customers and partners. Generated a comprehensive report with recommendations for the future of the publication with senior management team.» Improved internal communications by developing content for Chartered Center and USO World Headquarters collaboration platform. Drafted media releases and executive correspondence.» Developed and maintained content for organization’s web site and social media platforms including videos, photo galleries and event calendars.» Served as a staff photographer at events with corporate sponsors and professional sports teams, as well as military and political leadership; including Dr. Jill Biden.

Coached the JV women's soccer team, held practices/training sessions 3-4 times per week.

St. Petersburg, Fl, Us

• Exercised communication skills through the interaction with customers, guests, hosts and HSN employees in a high energy, fast-paced environment• Gained a broad understanding of the organization by working in three different departments of live television production including: post production, backstage and associate producing.

Master Of Human Capital Management

Ba, Communications- Electronic And Print Journalism

Education record