Kelly Sheldon Email & Phone Number

Orlando, Fl, Us

San Francisco, Ca, Us

SMG is a B2B technology information, events and research services company serving 7 million+ global digital business leaders. Our flagship community, CMSWire, is complemented by our Reworked and VKTR communities. Our editorial and research teams produce hundreds of unique content items each month. We offer performance marketing, market research and content development services directly to our vendor partners.

Santa Clarita, California, Us

- Collaborated with channel teams to create comprehensive, brand-wide go-to-market plans - Managed relationships & project timelines/approvals with agency partners- Ensured marketing materials and partnerships followed brand voice and guidelines- Assisted with coordination of on-site experiential activations, events, and brand partnerships- Authored detailed creative briefs to initiate brand design & marketing projects with partner agencies and internal creative services team

Winter Park, Florida, Us

- Oversaw strategy for travel and adventure brands spanning social media, web, email, video, event, print and traditional media marketing- Managed team of marketing managers, providing day-to-day support and guidance- Worked closely with sales & events teams to build and present integrated marketing proposals based on client goals and needs- Managed project budgets and timelines, communicating progress with key stakeholders throughout duration of campaign- Collaborated with cross-functional channel teams (including email, social media, web, print, video, creative and editorial teams) to ensure successful execution of multiple client projects - Managed relationships with high yielding client accounts, keeping a regular cadence of communication to report campaign progress and new opportunities- Designed marketing materials and wrote copy for print ads, social media posts, emails and other pieces of marketing collateral on behalf of clients- Served as project manager and producer for on-location video shoots- Analyzed campaign performance based on KPIs, reporting results and recommendations to clients and stakeholders

Winter Park, Florida, Us

Winter Park, Florida, Us

Winter Park, Florida, Us

- Maintained client relationships to ensure success of all marketing projects and identify opportunities for growth- Managed brand strategy, content calendars, and social media accounts for clients spanning multiple industries including travel & entertainment, health & wellness, retail and more- Analyzed metrics and data for social media, e-mail marketing, and paid search/SEO initiatives and provided detailed reports and recommendations to clients- Oversaw calendar, writing and editing of all copy for agency & client blog content- Managed timelines and budgets for various marketing initiatives including brand identity/logo design, web design/development, print collateral design and more- Developed comprehensive budgets and proposals for new business initiatives- Led on-site social media coverage for clients during key events

Orlando, Florida, Us

- Oversaw all copyediting and writing for agency and clients in the transportation, home improvement and finance industries- Managed social media strategy and creation of ideal customer profiles for agency and clients- Managed content calendars and social media accounts for agency and all clients

Winter Park, Florida, Us

• Researched data to present to editorial team for in-print features• Wrote editorial pieces to be featured on the Babytalk blog and website• Corresponded with over 250 companies for submissions to Parenting Magazine’s 2013 “Best in Play Awards”• Built and tested products for in-print product reviews

Orlando, Florida, Us

• Interviewed sources to write business articles for publication• Researched statistics from real estate, law, and banking industries to write features for publication• Attended press release and media functions to cover new business endeavors in the Orlando area• Had 8+ articles featured throughout OBJ

New York, Ny, Us

• Maintained contacts for local office via Constant Contact and Microsoft Excel• Researched local and statewide events to write features for publication• Contributed to the 2012 Where Orlando Guestbook by writing pieces focused on new restaurants in the Orlando area• Kick started the company’s social media presence by posting engaging content to Facebook and Twitter• Redesigned and formatted monthly newsletter