Kelly Shoff Email & Phone Number

Milwaukee, Wi, Us

West Bend, Wisconsin

I manage complex and high-end campaign video, photography, animation projectsand processes, as well as delegate tasks and report on the progress of the projects to both the internal team and the client. Also responsible for overseeing video, photo and animation projects, working with copywriting, and video/animation/photo teams to ensure proper communication is maintained.

Greater Omaha Area

Developed, implemented and coordinated the agency's social media strategy. Assisted on a variety of projects from summits and national conferences, to monthly board meetings. Published a weekly email newsletter that was distributed to more than 350 people. Interview stakeholders and wrote articles for a bimonthly MAPA newsletter. Published blog posts on MAPA's webpage. Secured media coverage for a variety of events. Produced and edited a podcast for the agency. Doubled the number of people who liked MAPA's Facebook page in just six months. Also responsible for several viral video posts that increased video views to MAPA's Facebook page by more than 1,200%.

Omaha, Nebraska

Senior executive producer at KETV. I worked with the newscast producers and the assignment desk on a daily basis to select the stories we cover and how to showcase them. I approved reporter packages and make graphics. I produced breaking news and extended weather coverage, and managed multiple special projects, wrote and posted web stories and monitored our social media accounts. I helped identify stories that worked as Facebook live posts and stories that generated social media traction. I helped generate weekly story ideas and produced a weekly 30-minute public affairs show. I can edit and have helped manage the assignment desk and coordinated weekend assignments. I also handled scheduling and conducted yearly performance reviews of producers and reporters, and participated in the hiring and training of reporters, anchors and producers.

Supervised producers, for all newscasts. Worked with producers on writing, story selection, and breaking news coverage. Approved all reporter scripts. Held monthly producer meetings. Coordinated and produced special projects, live events and spot news. Responsible for web content; posting and streaming stories and adding video and graphics. Conducted all reviews. Trained reporters, producers and other employees. Helped hire reporters, anchors, photographers and producers.

Supervised producers of First Edition (5am), Sunrise (6am), KARE-11 Today (10am) and KARE-11 News Saturday (8am-10am). Worked with producers on writing, story selection and spot news coverage. Booked guests, scheduled live shots both ENG and satellite, coordinated special on-location shows. Planned special segments for November book for all shows. Did scheduling and reviews, trained reporters and producers. Hired and fired reporters and producers.