Your company story is your company strategy: I’ll help you develop a clearly articulated story and turn it into a clear and well-thought-out strategy to grow sales. As a StoryBrand certified guide, I partner with sales-focused B2B tech companies that want to be expert category leaders, from B2B SaaS startups to multimillion dollar software development companies.Schedule a call today at https://cal.com/storify/call or email kelly@storifymarketing.com.

I provided marketing support and project management services for university and other clients, including but not limited to creating compelling content; directing print, web, and video projects from conception to completion; serving as managing editor for everything from magazines to promotional materials to recruitment brochures; managing email marketing campaigns; overseeing advertising/SEO campaigns, including Google AdWords and Facebook Ads; maintaining client social media accounts (Facebook, Twitter, LinkedIn, Instagram); writing feature and news articles and press releases; directing media activities; presenting at high-level meetings; and attending conferences. Highlights ➔ served as director of communications and marketing for the University of Pittsburgh School of Law➔ served as managing editor of Pitt Law magazine and editor/proofreader of Pitt Public Health magazine and Chatham University's alumni magazine➔ served as writer/editor for two major website redesigns, law.pitt.edu and publichealth.pitt.edu

(I also held this position from December 2012 to March 2013.)The School of Law brought me on during a major transition to provide seamless leadership and vision in developing, coordinating, and implementing its communications efforts, including managing the school's publications, promotions, media relations, web content, social media activities, and special events. Working with the dean of the school and director of administration, I articulated the school’s strategic vision and plan and maximized the cost-effectiveness of communications tactics in support of that strategy. I worked closely with staff and faculty directors to execute targeted marketing and promotional campaigns. I oversaw daily marketing communications activities, including maintaining social media accounts and updating law.pitt.edu, as well as ongoing projects such as managing the development and production and serving as editor of Pitt Law magazine.Highlights➔ delivered key targeted email and print recruitment campaigns on time and within budget, helping admissions to achieve enrollment goals during a challenging recruitment cycle➔ served as managing editor and directed an agency team (writer, designer, photographer) to publish the fall 2015 edition of Pitt Law magazine ➔ launched, designed, and wrote content for monthly faculty email newsletter sent to nearly 600 subscribers at 200 law schools with average open rate of 20-25%➔ increased visibility for the school via social media–cultivating Facebook and Twitter followings of 3K and 2K, respectively, and launching accounts on YouTube and Instagram–and web➔ assisted with public and media relations, including for events and local and national media placements

As a communications manager for the University of Pittsburgh, I managed the creation, development, and cost of award-winning publications and promotional materials as part of a comprehensive, integrated strategy to enable clients to ➔ communicate with their target audiences through print and web, ➔ achieve goals and measurable results, and ➔ maximize cost effectiveness while ensuring messaging met the University’s marketing communications, brand, and formatting standards and guidelines. I coordinated all aspects, from conception to completion, of more than 650 creative projects for print and web, with budgets ranging from $100–$190K; led client and team meetings; provided marketing strategy consultation; and managed a team of art directors, writers, photographers, production managers, and vendors to ensure all stages were completed accurately, on time, and under or on budget. I directed accounts for the schools of business and engineering with spends that averaged $95K and $120K per year, respectively. And I managed production for and served as editor of as many as four biannual magazines with print and online circulations of 10K–30K.

As a media relations and communications associate at The Ohio State University Office of Athletics Communications, I supported overall communications efforts (media/public relations, publications, events) for one of the nation's largest and most profitable collegiate athletics departments. I served as media/public relations spokesperson for four Division I athletics teams, developed and managed all communications-related projects, liaised with coaches and administrators, directed game-day activities at home and on the road, and increased proactive media coverage by local and national outlets. I managed and posted content, including women’s hockey “blog," to ohiostatebuckeyes.com; I wrote, edited, and coordinated the production of four media guides annually; and I served as a cover/feature storywriter for Ohio State football and men's basketball game programs with a readership of 50,000+. Finally, I directed media relations for regional and national events, including serving as codirector of the 2001 NCAA Division I Men’s Soccer National Championship at Columbus Crew Stadium.

While attending college full time, I assisted in day-to-day activities surrounding media relations efforts for and the promotion of 23 varsity sports in the College of William & Mary Department of Athletics. I wrote feature articles for weekly football game programs and the official website, www.tribeathletics.com; served as the public address announcer for the nationally ranked men’s soccer team and women’s basketball team; wrote scripts and ad-libbed halftime shows; and updated media guides, conducted research, and kept official statistics.

As an intern for the Pittsburgh Penguins, I reported to the director of public relations and community relations manager. My primary responsibility was to assist the director of public relations in organizing a charity golf tournament and auction that raised $30,000 for Children's Hospital Heart Camp by writing and editing press releases, contacting participants and donors, assisting golfers on the course, and setting up the silent and live auctions prior to and during the event.