Kelly Skarritt-Williams Email & Phone Number

Livonia, Michigan, United States

Livonia, Mi

I've worked as a professional writer since 2003, with experience in journalism, public relations, marketing and communications. I've written for such industries as health care, workforce communications, B2B print and marketing, higher education and business. I've managed social media channels for B2B, higher education and nonprofit organizations. Through concise, compelling copy, I deliver content that drives the reader to take action. I am a strategic thinker who regularly considers the wide-ranging impact a message could have on a variety of audiences and delivery systems. I also apply a healthy dose of creativity to each project I tackle to achieve a piece that not only informs, but also entertains.

Farmington Hills, Mi

I write health education/wellness articles and help develop other wellness programs and products. Assist with developing marketing copy and other communications strategies for growing AIPM's customer base and market influence.

Greater Detroit Area

Greater Detroit Area

Jackson, Michigan Area

Write and coordinate weekly social posts, track social media analytics and provide direction/strategy for reaching patients and growing CFH's brand through social channels.

Self-Employed

I am a writer/editor consultant for Aspendale Communications. I assist with account management and communications strategy for Aspendale's clients.

Assist with various employee communications for large employers around the Metro-Detroit area, including serving as a primary writer for DTE's In Charge employee newsletter.

Detroit

Wrote and edited content for Blue Cross' retail website, bcbsm.com. Also, was a lead quality assurance editor for the retail site.

Plymouth, Mi

Coordinated various marketing programs for franchise members, include a website redesign migration for 300+ members.

47585 Galleon Dr. Plymouth, Michigan | Kellyw@Allegranetwork.Com | 248-596-8672

Wrote for and managed the weekly franchise member e-newsletter. Wrote for, compiled and distributed monthly Regional Director Reports. Also assisted in public relations for the corporate office, as well as for various franchise members.

I advised the staff of Spring Arbor University's student publication, "The Pulse," a news magazine written primarily for the students at SAU's main campus in Spring Arbor, Michigan.

As one of two writers in the University Communications office, I frequently reviewed, edited or wrote copy that matched the tone of the SAU brand and ensured it clearly communicated the appropriate message for the appropriate audience. This role required crafting messages in a strategic way so that the communication was clearly received by the reader. My position required, not only that I create original copy, but also that I edit supplied content into succinct, easily digestible prose. The office where I worked very much resembled a marketing agency, and within that atmosphere I regularly collaborated with team members to achieve ambitious communications and marketing projects. I also worked constantly with University clients to ensure their web-based communication goals were reflected through the content on arbor.edu and affiliate microsites. Throughout my career, more than anything, I have come to be known for my exquisite attention to detail and rock-solid reliability, which have made me into the tried-and-true writer and editor I am today.• Web content writer and general writer for the University Communications office.• Successfully kept the arbor.edu website content up-to-date and accurate• Worked well with various academic and nonacademic departments to maintain departmental sites• Wrote quick-turnaround marketing copy• Reported on and wrote about half the copy for the alumni magazine, the Journal (arbor.edu/journal)• Wrote news releases, web advertising, radio spots• Applied search engine optimization to the arbor.edu website and affiliated microsites• Wrote Google and Facebook adwords advertisements• Managed and maintained Facebook, Twitter and Flickr social media pages• Supervised six bloggers for sauspace.com and occasionally writing interns.

• Served as a general assignment reporter covering the following beats for the communities of Grand Blanc, Burton and Lapeer, Mich.o Educationo Businesso Township and city governmento Featureso Citizen profileso Sports

Holly, Mi

• Served as general assignment reporter, then as assistant editor, and later managing editor covering the following beats for the communities of Holly, Rose Township, Springfield Township, Davisburg, and Groveland Township, Mich.:o Educationo Businesso Township and village governmento Featureso Citizen profileso Sports