I oversee the management and operations of the Raleigh Iron Works District inclusive of Raleigh Iron Works, Dock 1053 and Salvage Yard. The Raleigh Iron Works District is a mixed use lifestyle district inclusive of restaurant, retail, office and warehouse comprising of over 700,000 commercial square footage with future phases of development.

Hem + Spire is a full service real estate operator and investor who creates value in niche commercial properties in the Southeast. Hem + Spire's track record of above market returns while simultaneously making a positive impact in the communities where they operate and invest is its core focus. My role is to run oversight operationally and at the project level to ensure successful outcome throughout the life cycle of a project along with building strategic partnerships with local officials, businesses, tenants and brokers.

Hem + Spire invests in Durham’s vibrant, dynamic community by breathing new life into the city’s historic architecture, refitting spaces for modern commercial use while retaining the timeless qualities that make them beautiful. We're passionate about historic real estate, sustainable design and partnering with businesses focused on the city's growth.

Built and managed end to end digital marketing process to execute Dell products through the national retail channel. Oversaw digital marketing partnerships with Amazon, Microsoft, Best Buy, among others. Worked with global teams to manage digital marketing projects to ensure Dell products are executed flawlessly in accordance with the go to market strategy.

▪ Build Lenovo promotional strategy with national retailers Microsoft, Walmart and Costco, inclusive of marketing budgets, product strategies and customer engagements.▪ Plan and execute annual creative marketing budget ensure retailer and Lenovo needs are met.▪ Develop ideas to increase profit margins and revenue for both Lenovo and North America retailers ▪ Coordinate with cross-functional teams to assure efficient, effective and accurate execution during retail cycles▪ Strategize effective in store and online merchandise programs ▪ Improve communications and workflow processes to continually improve efficiency and quality

▪ Build Dell promotional strategy with retailers Microsoft Stores, Microcenter, QVC and HHGregg, inclusive of marketing budgets, product strategies and customer engagements.▪ Manage all in store and online merchandising projects working directly with retailers and Dell NA marketing team, specifically Best Buy, Office Max, Office Depot, QVC, Sears, Walmart, Costco and more. ▪ Plan and execute annual creative marketing budgets and act as primary liaison creative agency and Dell, NA Retail Marketing team▪ Develop marketing ideas to increase profit margins and revenue for both Dell and North America retailers ▪ Oversee and execute all US and Canada retail events ▪ Coordinate with cross-functional teams to assure efficient, effective and accurate execution during retail cycles▪ Prioritizing and managing deadlines for multiple projects while working directly with DCI Marketing to ensure production schedules are followed▪ Strategize effective in store and online merchandise programs ▪ Improve communications and workflow processes to continually improve efficiency and quality

▪ Manage and oversee all online projects with N.E.W. Corporation, Dell’s 3rd party warranty provider▪ Plan and execute annual marketing budgets and act as primary liaison between N.E.W. and Dell ▪ Develop ideas to increase profit margins and revenue for both Dell and N.E.W ▪ Coordinate with cross-functional teams to assure efficient, effective and accurate execution ▪ Prioritizing and managing deadlines for multiple projects ▪ Developing and maintaining simultaneous deliverables while meeting deadlines▪ Improve communications and workflow processes to continually improve efficiency and quality

▪ Work and communicate directly with clients to ensure marketing goals, objectives and budgets are met▪ Plan and execute annual marketing budgets and act as primary liaison between media vendors and entire agency▪ Develop marketing campaigns to increase profit margins, generating attendance to an event, increasing ticket sales and driving audience to learn more about promotions or giveaways▪ Plan and execute annual and promotional marketing budgets ensuring budget is maximized to obtain the best bang for the buck▪ Develop novel and creative ideas for event marketing resulting in an excellent experience for audience▪ Select, train and supervise Door Number 3 interns and oversee semester marketing projects and presentations▪ Research, plan and propose recommendations to clients for traditional and nontraditional marketing campaigns based on their target demographics, goals and objectives▪ Negotiate rates and terms as well as contractual agreements with media vendors to increase profit margins for agency, on behalf of clients▪ Assemble purchase orders, billing documents, client documents, production and shipping/deployment documents to ensure flawless campaign management

▪ Plan and direct annual marketing budgets and act as primary client contact/liaison to entire agency▪ Oversee event marketing and promotion for agency clients▪ Identify target audiences of campaigns, events and promotions and decide how best to communicate advertised message▪ Oversee art direction with graphic designers and web developers to ensure that advertisements and collateral are executed▪ Create programs or direct advertising policies to create interest in events, giveaways, products or services▪ Strategize different ways to build brand awareness and education audience on day of events, promotional giveaways, client products and services▪ Provide campaign reporting and budget management, including spend reports throughout campaigns▪ Work hand in hand with local, regional and national media to communicate client messaging and pressreleases

▪ Identify target audiences of marketing campaigns, events and promotions and decide how best to communicate advertised message▪ Manage a range of marketing projects and budgets often simultaneous deadline▪ Select, train and oversee Free Agents Marketing summer media intern program▪ Experience working in a very fast paced team environment▪ Strategize to create out-of-the-box promotions for our clients to generate traffic to events and special incentives▪ Book individual television spots, radio spots and print advertisements▪ Execute all placed media with advertisements and collateral

▪ Full maintenance of over 50 advertising accounts▪ Interact directly with clients to effectively market their business through television advertising▪ Create promotional ideas to generate traffic and sales through promotional giveaways, in store events and entertainment▪ Participate of television commercials through script writing, shooting and editing in the production▪ Experience working in a very fast paced environment, while hitting important and timely deadlines▪ Proven ability to maximize marketing budgets to ensure client success

▪ Worked directly with marketing team to produce innovative ideas and entertainment for Redskins game day▪ Full maintenance of the Redskins Insider, the official magazine of the Washington Redskins; handling client calls, updating subscriber lists and processing payments▪ Oversaw press management during Redskins training camp▪ Interacted directly with Redskins Insiders’ 2,000 clients, ensuring that subscribers needs are taken care of▪ Communicated directly with distributors, magazine editor and ad director for the upkeep of Redskins Insider▪ Produced ‘Game Day’ script for Redskins sponsors for advertisements and game plays on the JumboTron▪ Responsible for tours of Redskins Park for high profile Redskins sponsors

▪ Researched Childhood Obesity and compiled a presentation for the State Of Texas’s Commissioner of Health,Dr. Eduardo Sanchez, used for the education of the TDH Board of Supervisors.▪ Maintenance of the Texas Department of Health website’s news release web page: www.tdh.texas.gov▪ Interviewed TDH staff members and compiled radio news release to air on radio stations across Texas▪ Experienced the step-by-step process for producing a video news release