Executive Committee - Marketing Chair

As the Founder and CEO of Ocean AI, I’m passionate about using AI to empower women entrepreneurs and small business owners. Here’s a snapshot of what we’ve been up to:Key Achievement:We recently partnered with the SBA’s New Women Business Center in Los Angeles to offer AI foundational courses to 20,000 members over just four weeks. It was a huge success!Project Highlights:- Developed a tailored AI curriculum specifically for women entrepreneurs.- Led hands-on workshops that made learning interactive and engaging.- Proud to say we achieved a 100% satisfaction rate from our participants!Impact:- Our collaboration with the New Women Business Center has really strengthened our community ties.- I’ve honed my ability to simplify complex AI concepts, making them accessible for everyone.- This project showcased my knack for scaling educational programs, especially when working with government contracts.Certifications:I’m also certified in several areas that enhance my expertise:- Local Small Business Enterprise (LSBE)- Certified Business Enterprise (CBE)- Cornell Women Entrepreneurship Certification- Certified Scrum Master (CSM)- Project Management Professional (PMP)- Microsoft Machine Learning AIAt Ocean Lifestyle, we’re dedicated to bridging the technology gap by providing accessible AI education and consulting services. We’re here to help women-owned and small businesses innovate and thrive!

I led cross-functional teams in the establishment and execution of the $1M Tech Equity Collective (TEC) Impact Fund, which empowered 1,300 professionals to complete tech programs, awarded 80 scholarships, and achieved over 50 successful job placements in the tech sector.In partnership with CodeNext and Morgan Latimer Consulting, I launched "The Art of Interviewing" series, drawing 600 participants and boosting TEC site registrations by 15%.I produced key marketing content, including the 2023 TECIF Juneteenth video and the 2023 Google I/O Intermission video, enhancing our outreach and engagement.Furthermore, I facilitated website usability testing, developed legal frameworks, supported the rebranding of TEC (formerly known as Equity Through Technology), and managed $2M in contracts.My expertise lies in program development, growth strategies, and forging strategic partnerships.

I successfully directed a $500M merger and acquisition, ensuring its timely completion. Through diligent oversight, I proactively navigated challenges to maintain momentum. By effectively managing internal communications, I secured essential support and alignment from key stakeholders throughout the process, ultimately achieving our strategic objectives.

I led project management for marketing initiatives at a $1.75 billion health non-profit in Atlanta, GA, supporting the Director of Portfolio Management. Collaborating across functions, I executed Omnichannel projects driving $150MM in revenue. I coordinated five teams, led weekly calls, tracked KPIs, and engaged with business leaders to ensure alignment and progress.I ensured compliance with legal, medical, and SEO standards, notably generating $150K in revenue through Relay For Life's lead generation process. Additionally, I established third-party legal compliance and technology solutions for our paid media strategy and brand awareness efforts.By partnering with diverse business units, including Corporate Partnerships and Signature Events, I fostered effective multi-channel campaigns and facilitated stakeholder updates, enhancing overall organizational impact.

I devised a customer acquisition strategy through multi-channel campaigns. I pinpointed lead and sales generation channels, detailing client engagement processes. I organized digital leads and conversions, achieving a 5% boost in digital leads and a 2% client engagement rate.

I managed the 2018 signature campaigns, generating $40MM in revenue. By coordinating efforts across 53 distribution centers, I streamlined vertical and regional marketing materials, enhancing overall efficiency. I improved campaign lifecycle controls through comprehensive communication documents, updated briefs, and tracking tools.Overseeing a $3M budget, I successfully drove non-signature campaigns, achieving $12MM in revenue across three projects. I orchestrated a $24MM annual Tabloid Calendar and oversaw 27 strategic initiatives. Additionally, I managed RFIs for vendor selection in our eCommerce transformation, ensuring alignment with organizational objectives.

As the Founder/Consultant, I achieved a 35% growth in the client's ecommerce pipeline and online visibility through effective customer segmentation. I formulated a comprehensive marketing strategy encompassing social media content, presentation decks, and executive communications, yielding 19,000 media impressions and a 12% sales upswing. I orchestrated digital marketing promotions, driving a 12% rise in event participation. By employing brand marketing strategies, I enhanced the client's footprint, contributing to a notable 13% increase in eCommerce performance.

I fostered vital partnerships between non-profits, colleges, and universities to tackle tech challenges. My negotiations yielded $15K via contracts and MOUs for key programs and business partnerships, as I managed executive, entrepreneurial, and educational initiatives for 30,000 members. I led profitable hackathons generating $45K in revenue, and orchestrated 6 executive-sponsored round tables that contributed $100K in revenue. This dynamic role allowed me to drive impactful collaborations and revenue generation within the tech landscape.

During my time at Band of Coders in Atlanta, GA, I navigated a $3 million software development firm, housing 150 employees and specializing in mobile products and services. Orchestrating consumer marketing campaigns, I championed technology inclusivity programs. I harnessed website analytics to enhance digital marketing through SEO, Google Analytics, and PPC, steering a team of 22 in delivering tech initiatives. Through partnerships with community and educational entities, I secured a 41% lead conversion surge. I oversaw cross-channel initiatives, modeled customer journeys, and pioneered impactful social media campaigns that expanded the digital footprint by 33%. Furthermore, I achieved 1 million media impressions within 3 months via print and news outlets, and rebranded programs for increased eCommerce sales and new customer acquisitions.

In my role, I'm proactive in fostering diversity and inclusion within the local community. I uphold Microsoft's stakeholder commitments by building effective relationships and partnering with schools, non-profits, and SMBs. I create engagement through in-store events, promoting product adoption and ecosystem integration. Training clients, staff, and groups on Microsoft solutions, I've amplified engagement and understanding. Spearheading employee engagement, I designed an engaging calendar and initiated activities for work-life balance. I managed the Employee Volunteer Program, linking employees with non-profits. Noteworthy achievements include a 13% boost in small business revenue, 100% participation in the Employee Community portal, $500k revenue generation, and leading a 15-member team for programs and workshops. Additionally, I enhanced sales, KPIs, and volunteer hours through education programs and initiatives.