- I currently lead a team responsible for all paid media, SEO, organic social, event planning, go-to-market product strategies, and, content development. - Accountable for a forecast of $XXXM annual applications and originations across 3 products, and a +$30MM efficient media budget. - Assigned business lead by executive leadership for a company-wide multi-channel attribution project.- Designated marketing lead for the Best Egg Flexible Rent product for all partner and renter marketing efforts, and all go-to-market strategies for launches.- Established a foundation for go-to-market approaches for all new product and feature launches.- Created a cross-department content calendar and process for the company to support key content milestones and cross-channel integration.

- I am the current lead of all full-funnel paid digital marketing with a focus in Acquisition strategy, SEO site management and content strategy. Leading a team up to three and four agency partners (paid search, all non-search paid channels, content development and CRM management) - Accountable for a forecast of $XXXM annual originations, a +$30MM efficient media budget which has shown a current increase in digital contributions of +106% within originations.- Currently hitting record-level paid digital efficiencies and record-setting originations for the company.- Assigned business lead by executive leadership for a company-wide multi-channel attribution project.- Partner in creative development and paid digital representative for creative agency reviews/RFPs- Developed and led paid and SEO agency RFPs, contract negotiations and off/onboarding process- Created a cross-department content calendar and process for the company to support key content milestones and cross-channel integration.

Essilor USA, Transitions, EltaMD, and Planet Fitness- Account liaison and lead between a Fort Lauderdale-based agency team and Dallas-area clients to support senior-level negotiations for B2C/B2B, creative/messaging strategies, full-funnel channel media-mix plans and defined reporting to track effectiveness, efficiency and clarity of overall business results.- Responsible for annualized media budgets up to $46MM and creative/production of $4MM. - Full funnel content and audience development, with data analysis to determine proper optimizations towards greater success MoM. - Reacted to COVID implications and completed 360 restructured campaigns targeting consumers with mask and COVID safe messaging.- Client appointed lead partner of six external agencies to maximize overall impact and achieve goals such as a 5% brand lift, 40% B2B growth and a company goal of a $27 Cost Per Book.- Hands-on development of a media strategy utilizing prospecting and retargeting, including DCO display, search, TikTok/FB/IG, digital publication partnerships with Conde Nast, Bustle, Meredith, New Beauty and WebMD, to drive conversion directly to site and/or Amazon.- Primary focus of continuous learning and improvement, through analyzed metrics and efforts of consumer insights, optimized performance, qual/quant research, test/control, brand lift, GA, double gap analysis, weekly/ monthly/quarterly business reports.- Appointed EltaMD and Planet Fitness (Tier 2 - local/regional) account lead February 2021. EltaMD is the first CPG client for Zimmerman Advertising.- Mentored a team of 8 and indirect team of approx. 15.

Michaels Arts & Crafts, Essilor and Transitions- Appointed as Key Account Director Lead for Michaels Arts & Crafts. All previous Account Director functions continued.- Client appointed all-agency lead between 5 other client agency partners.- Governed celebrity video production (Busy Phillips), promo heavy campaigns and CRM targeted Addressable TV, aiding in the success of a 2% to 20% comp sales growth YoY, +25% in dotcom traffic growth, +12% sales lift with the current customer base.- Aided in the creative development of the Michaels App re-brand and launch.- Activated Slime Campaign executions, including video production of CGI slime on the Nasdaq towers.- Michaels account ended Dec 2019. - Appointed Essilor & Transitions account lead, the first B2B, CPG-like and global client for Zimmerman Advertising September 2019.

Michaels Arts & Crafts- Paid Media & creative AOR Dallas-based lead, supporting a Fort Lauderdale-based agency team and Dallas-area client - Michaels Arts & Crafts. - Responsible for annualized budgets up to $23MM and tracking effectiveness, efficiency and clarity of overall business results, which support key category initiatives, the clients brand vision/purpose, customer retention, acquisition, and a +2% sales growth YoY. - Restored relationship with data-centric client (SVP and EVP of Marketing) by ensuring extensive communication to maintain trust and facilitate transparency. - Determine appropriate branding and promotional strategies through qualitative and quantitative research initiatives, focus groups, competitive analysis, sales/visits analysis, double-gap test and control campaigns and KPI/benchmark monitoring.- Presented and optimized national & hyperlocal digital campaigns utilizing social networks, GDN, eCommerce, and SEO/SEM which delivered on monitored KPIs. - Collaborated with three direct reports and over twenty in-direct reports.

- Strategic lead of a cross-functional team in developing and implementing GTM plans for existing/new product launches, as well as new store growth, local marketing, low doors, and competitive intrusions through email, digital, the Ulta Beauty blog,  influencers and traditional media.- Editorial content development lead, who determined timing of inspirational, educational, and engaging stories; which support trends, key national campaigns, product integration, digital and influencer partnerships – examples can be found at www.ulta.com/mix- Integrated marketing lead for 360 degree brand launch plans and key trend campaigns to drive awareness, create acquisition, retention and meet business objectives for Ulta Beauty’s house and prestige brands- Collaborated with social and PR leads in finding and managing a brand narrator/voice; as well as approximately 12 tiered beauty influencers, which will aid in overall content development, brand launches and national campaigns- Directly managed 1-2 reports and multiple in-direct reports across several departments; including a media and digital agency

- Financial P&L accountability for $6.6MM, executing 520 store openings which exceeded forecast by 19% and a +4% trend above first-year forecast. - Planned media, executed and analyzed over 500 individualized grand opening plans; as well as maintain 100 new store openings on an annual basis. These plans involve print, media, digital, social, blogger/PR support, out-of-home, signage and test/prove opportunities.- Chosen marketing representative and liaison for 4 key cross-functional committees: Real Estate Board Committee, Low Door Committee, New Market Entry Committee and the Ethnic Task Force Committee.- Audience presenter to Executives, Real Estate Board and Ulta Beauty employees (+180 audience).- Secured cross-promotional national partnerships and events with DSW, QVC, Her Campus and Chegg.com to drive brand awareness, in-store and eCommerce traffic by 3%.- Integrated the first local marketing strategy for the company, which was inserted to support national and regionalized campaigns. - Increased sales and facilitated customer acquisition/retention after developing the company’s first bilingual loyalty marketing collateral.- Continuous collaboration with the store operations, finance, merchandisers and real estate teams on a daily basis.- Directly managed 1-2 reports and multiple in-direct reports across several departments; including a media and digital agency

- Traveled 20% throughout the year and accountability for a $1.9 Million budget.- Led market research, tests, analysis and retail marketing communication for 10 focus markets, while creating internal communication strategies to support store closings/openings. - Developed monthly reports: store closings/openings, competitor closings/openings, relocations, remodels and disaster relief marketing.- Developed a store refresh marketing program which drove a 3.5% - 20% coupon redemption rate.- Collaborated with merchants for special product deals and vendor supported opportunities.- Negotiated partnership contracts with Groupon and Restaurant.com. - Developed a new grand opening process and timeline; specifically for the Alaska market.- Reviewed, approved and worked closely with legal counsel to negotiate contracts for new/existing vendors.

- Key marketing contact for 32 District Managers and 46 retailer groups within 13 states (1,300 retailers). Traveled 80% throughout the year.- Developed annual consumer marketing plans, loyalty plans, and sponsorship activities for each of the 46 retailer groups; as well as negotiating media, print, and direct mail supporting co-op budgets up to $500k.- Marketing presenter and trainer to retailer groups and corporate meetings for audiences up to 120.- Nation-wide key marketing lead for collaborated with cross-functional teams in researching opportunities, solutions and developing a 6 month plan for underperforming retailers.- Implemented integrated partnerships with the Cubs, White Sox and Minnesota Wild teams utilizing retailer funds.- Won the M.V.P. Ace Hardware Division Retail Assistance Award in 2006.

- Midwest (HHC) consumer loyalty program contact for 32 District Managers and 46 retailer groups within 13 states (1,300 retailers). Traveled 80% throughout the year.- Responsible for selling the benefits of the loyalty program and signing-up new and legacy Ace Hardware owners on implementing the loyalty program within their store(s) - program was optional.- Trained store owners and employees on loyalty program benefits, usage and talking points for signing up consumers at point-of-sale.- Prepared sales-driving loyalty marketing strategies utilizing CRM tools to target new and existing purchasers through traditional marketing efforts (direct mail, email and newspaper print/inserts).- Tested multicultural (Spanish & Polish) opportunities through traditional print opportunities (direct mail and newspaper print/inserts).- Created a company-wide “Local Event Planning Guide” for peers and individual owners to utilize.

- Organized and facilitated the merchandising of new store ground-ups, relocations, remodels and resets; while assisting in store layout designs and placement of seasonal and non-seasonal displays. - Assisted in the conversion process for new Ace Hardware owners, re-pricing strategies and trained store employees in cycle counting and inventory management.