AeroLeads people directory · profile
Kelly Smith Email & Phone Number
Senior Director of Digital Marketing
at
Best Egg
1 work email found
@marlettefunding.com
11 phones found area 352, 630, and 321
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Director of Digital Marketing
Location
Dallas-Fort Worth Metroplex, United States, United States
Who is Kelly Smith? Overview
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Quick answer
Kelly Smith is listed as Senior Director of Digital Marketing at Best Egg, based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a work email signal at marlettefunding.com, phone signal with area code 352, 630, 321, and a matched LinkedIn profile for Kelly Smith.
Kelly Smith previously worked as Senior Director Paid Media & Go-to-Market Strategy at Best Egg and Director of Digital Marketing at Best Egg. Kelly Smith holds Bachelor Of Arts (B.A.), Marketing from North Central College.
Company email context
Email format at Best Egg
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{first}.{last}@marlettefunding.com
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AeroLeads found 1 current-domain work email signal for Kelly Smith. Compare company email patterns before reaching out.
Profile bio
About Kelly Smith
I have 21 years of experience in marketing, specializing in building brands, customer acquisition, conversion, leading integrated multi-channel strategies, and creating content across various industry verticals. This experience includes global interactions, managing cross-functional agency partnerships, B2B/B2C media, video production, content strategy development, digital, and eCommerce. I see myself as a full-funnel marketer who enjoys fostering growth for my teams, establishing processes, and driving the expansion of companies.Currently, I am leading all paid media, go-to-market strategies, SEO, and blog content strategies for Best Egg, Inc., a Fintech start-up based in Wilmington, DE, while working remotely.In my previous leadership roles, I have worked with three national retail brands: Ace Hardware, OfficeMax, and Ulta Beauty. Additionally, I gained experience at an advertising agency, Zimmerman Advertising, where I supported clients such as Michaels Arts & Crafts, Essilor USA, Transitions, EltaMD (a Colgate-Palmolive product), and Planet Fitness.I am open to opportunities in companies with a strong, positive culture prioritizing growth. I am comfortable presenting to various audiences, including the C-suite, partners, and the board, as well as training entry-level employees. I have experience working with budgets of all sizes, from small to up to $60 million, and can develop efficient strategies to help your company achieve its goals.“Be humble. Be hungry. And always be the hardest worker in the room.” – Dwayne Johnson
Listed skills include Marketing Strategy, Retail, Marketing, Advertising, and 45 others.
Current workplace
Kelly Smith's current company
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12 roles
Kelly Smith work experience
A career timeline built from the work history available for this profile.
Senior Director Paid Media & Go-To-Market Strategy
Current- I currently lead a team responsible for all paid media, SEO, organic social, event planning, go-to-market product strategies, and, content development. - Accountable for a forecast of $XXXM annual applications and originations across 3 products, and a +$30MM efficient media budget. - Assigned business lead by executive leadership for a company-wide.
Mar 2024 - Present
Director Of Digital Marketing
- I am the current lead of all full-funnel paid digital marketing with a focus in Acquisition strategy, SEO site management and content strategy. Leading a team up to three and four agency partners (paid search, all non-search paid channels, content development and CRM management) - Accountable for a forecast of $XXXM annual originations, a +$30MM.
Jan 2022 - Apr 2024
Senior Vice President, Group Account Director
Essilor USA, Transitions, EltaMD, and Planet Fitness- Account liaison and lead between a Fort Lauderdale-based agency team and Dallas-area clients to support senior-level negotiations for B2C/B2B, creative/messaging strategies, full-funnel channel media-mix plans and defined reporting to track effectiveness, efficiency and clarity of overall business.
Jan 2020 - Jul 2021
Vice President, Account Director
Michaels Arts & Crafts, Essilor and Transitions- Appointed as Key Account Director Lead for Michaels Arts & Crafts. All previous Account Director functions continued.- Client appointed all-agency lead between 5 other client agency partners.- Governed celebrity video production (Busy Phillips), promo heavy campaigns and CRM targeted Addressable TV, aiding.
Jan 2018 - Jan 2020
Account Director
Michaels Arts & Crafts- Paid Media & creative AOR Dallas-based lead, supporting a Fort Lauderdale-based agency team and Dallas-area client - Michaels Arts & Crafts. - Responsible for annualized budgets up to $23MM and tracking effectiveness, efficiency and clarity of overall business results, which support key category initiatives, the clients brand.
Nov 2016 - Jan 2018
Sr. Integrated Marketing Manager - Brand Development
- Strategic lead of a cross-functional team in developing and implementing GTM plans for existing/new product launches, as well as new store growth, local marketing, low doors, and competitive intrusions through email, digital, the Ulta Beauty blog, influencers and traditional media.- Editorial content development lead, who determined timing of.
Apr 2016 - Nov 2016
Integrated Marketing Manager
- Financial P&L accountability for $6.6MM, executing 520 store openings which exceeded forecast by 19% and a +4% trend above first-year forecast. - Planned media, executed and analyzed over 500 individualized grand opening plans; as well as maintain 100 new store openings on an annual basis. These plans involve print, media, digital, social, blogger/PR.
Jan 2012 - Apr 2016
Assistant Manager - Field Marketing
- Traveled 20% throughout the year and accountability for a $1.9 Million budget.- Led market research, tests, analysis and retail marketing communication for 10 focus markets, while creating internal communication strategies to support store closings/openings. - Developed monthly reports: store closings/openings, competitor closings/openings, relocations.
Oct 2010 - Jan 2012
Consumer Marketing Field Specialist - Midwest Division
- Key marketing contact for 32 District Managers and 46 retailer groups within 13 states (1,300 retailers). Traveled 80% throughout the year.- Developed annual consumer marketing plans, loyalty plans, and sponsorship activities for each of the 46 retailer groups; as well as negotiating media, print, and direct mail supporting co-op budgets up to $500k..
Apr 2006 - Oct 2010
Helpful Hardware Club Consultant
- Midwest (HHC) consumer loyalty program contact for 32 District Managers and 46 retailer groups within 13 states (1,300 retailers). Traveled 80% throughout the year.- Responsible for selling the benefits of the loyalty program and signing-up new and legacy Ace Hardware owners on implementing the loyalty program within their store(s) - program was.
Jan 2005 - Apr 2006
Visual Merchandiser
- Organized and facilitated the merchandising of new store ground-ups, relocations, remodels and resets; while assisting in store layout designs and placement of seasonal and non-seasonal displays. - Assisted in the conversion process for new Ace Hardware owners, re-pricing strategies and trained store employees in cycle counting and inventory management.
Jun 2003 - Jan 2005
3 education records
Kelly Smith education
Bachelor Of Arts (B.A.), Marketing
North Central College
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FAQ
Frequently asked questions about Kelly Smith
Quick answers generated from the profile data available on this page.
What company does Kelly Smith work for?
Kelly Smith works for Best Egg.
What is Kelly Smith's role at Best Egg?
Kelly Smith is listed as Senior Director of Digital Marketing at Best Egg.
What is Kelly Smith's email address?
AeroLeads has found 1 work email signal at @marlettefunding.com for Kelly Smith at Best Egg.
What is Kelly Smith's phone number?
AeroLeads has found 11 phone signal(s) with area code 352, 630, 321 for Kelly Smith at Best Egg.
Where is Kelly Smith based?
Kelly Smith is based in Dallas-Fort Worth Metroplex, United States, United States while working with Best Egg.
What companies has Kelly Smith worked for?
Kelly Smith has worked for Best Egg, Zimmerman Advertising, Ulta Beauty, Officemax, and Ace Hardware Corporation.
How can I contact Kelly Smith?
You can use AeroLeads to view verified contact signals for Kelly Smith at Best Egg, including work email, phone, and LinkedIn data when available.
What schools did Kelly Smith attend?
Kelly Smith holds Bachelor Of Arts (B.A.), Marketing from North Central College.
What skills is Kelly Smith known for?
Kelly Smith is listed with skills including Marketing Strategy, Retail, Marketing, Advertising, Sales, Management, Integrated Marketing, and Market Research.
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