Kelly Sons Email & Phone Number

Plan and execute approximately 20-30 custom research studies per year. • Design research methodologies and questionnaires to address clients’ needs and objectives. • Analyze and interpret data and craft a story to help drive business decisions. • Specific project experience includes new product/concept ideation and innovation as well as testing of concepts, menu satisfaction, menu optimization, promotions, pricing, brand positioning, messaging, naming, signage, and more. • Collaborate with qualitative team on work including in-depth interviews, online boards, ideation sessions, and more. • Collaborate with advanced analytics team on work including key driver analysis, MaxDiff, TURF, choice modeling, segmentation, and more. • Build strong relationships with clients by delivering high-quality work that exceeds expectations. • Ensure that each project stays on schedule and within budget.

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Wrote, edited, and managed a team of writers in creating retail marketing and advertising copy including direct mail, online product descriptions, emails, homepage, and more to reach a known customer base of 45 million+. • Led e-commerce copy team in developing 100,000+ product descriptions annually, contributing to 20% year-over-year jcp.com sales growth. • Proactively found efficiency solutions within existing systems to improve speed to market. • Managed fast-paced, demanding deadlines while communicating with key stakeholders.

Dallas/Fort Worth Area

Developed an enhanced voice for the company’s marketing copy across a range of touchpoints, including catalogs, collateral pieces, and website. • Responsibilities included product naming, product descriptions, editing, and ensuring legal compliance. • Worked closely with buying teams and art partners to identify and execute to priorities.

Dallas, Texas

Developed and executed creative concepts and copy for brand, retail, promotional, and loyalty advertising. • Led copy for the launch of Pizza Hut’s new loyalty program, VIP (Very Into Pizza), winner of a silver ECHO award. • Directed voice talent and sound engineers to produce radio spots for a variety of clients. • Media included print, direct mail, TV, radio, outdoor, point of sale, and web. • Clients included Hollywood Casino, Alltel Communications, Make-A-Wish Foundation of North Texas, Pizza Hut, Shakers Vodka, Grolsch, and Newcastle Brown Ale.