Kelly Spaulding Email & Phone Number

Mentor, Ohio, Us

Irving, Texas, Us

Relocated to Texas and expanded responsibilities to lead the Strategic Marketing team for the Retail side of the business, which accounts for over 43% of McKesson's business ($208.4 billion in 2018). Responsible for developing and executing strategies across the sales and marketing funnel including: lead and demand generation, nurture, and retention. Key areas of focus:• Integrated, omnichannel, marketing strategy• Sales enablement• Event and experiential marketing strategy and execution• Digital and content marketing strategy• Branding and value proposition development and promotion• Using data-driven insights to drive innovation and continuous improvement• Team leadership, talent development, and cross-collaboration

Irving, Texas, Us

Responsible for developing the content strategy to drive engagement and support demand generation for Retail Marketing, at McKesson US Pharmaceutical, specifically focusing on independent pharmacy, the small/medium chain segment (ISMC), and national accounts.McKesson Corporation, currently ranked 5th on the FORTUNE 500, is an American healthcare services and information technology company whose revenue totaled $198.5 billion in 2017.

Miami, Florida, Us

Promoted to overseeing Global Marketing (international markets + US market). Defined and executed marketing strategy across markets to maximize resources and create a step-change in engagement, product sales, and distributor enrollments. Responsibilities included:• Product portfolio management and marketing• Branding and positioning• Global editorial calendar oversight including campaign development and content marketing• Demand generation (digital and offline including events)• Digital and social footprint transformationExecution of my multi-year product, digital, and content strategies helped propel sales from $30 Million to more than $500 Million in less than six years.

Miami, Florida, Us

• Developed market penetration and product portfolio strategies. Created launch plans, product repositioning strategies as well as targeted communications campaigns, web tools, and CSR plans.• Developed a digital ecosystem and executed a multi-year strategy for use across international markets. Digital strategy projects included mobile app development as well as creating responsively designed websites to improve SEO, UX, and branding.• Launched the company’s first three responsive websites to increase web traffic, brand presence, and lead generation. Increased website users and sessions exponentially. • Led social media strategy development for multiple markets and the creation of strategic content. The implementation resulted in increased applause, amplification, conversation, and overall engagement rate. Follower bases increased 100%+ and resulted in increased leads and conversions.• Crafted India brand concept and positioning and led focus groups to gauge market reception. Established media penetration plan to guide communication strategy.• Conceptualized and directed the launch of industry stand-alone product in Mexico.

Miami, Florida, Us

• Crafted enterprise branding. Established standards, developed brand guideline manual, and directed the development of international marketing communications materials to drive brand consistency and improve quality across six markets, resulting in an improved and premium caliber of the materials.• Developed over-arching marketing strategy to create a more consistent, premium, experience with the brand by addressing every distributor touch-point. Produced a distributor education and training kit.• Spearheaded idea generation for expanding IT tools to focus on: training distributors, facilitating online purchasing via social media and blogs, and increasing leads and conversions. Provided vision and direction for the development of an e-commerce tool for Malaysia to improve branding, streamline the purchase process, and circumvent potential negative customer experiences. • Provided direction for international product launches based on R&D data and regulatory and marketing standards.• Conducted competitor pricing analysis across product categories and recommended pricing and SKU reductions• Developed promotions and campaigns to increase movement on targeted items for inventory control and cost management over a nine-month period leading to an 80% reduction in potential obsolete products.

Miami, Florida, Us

• Directed Mexico 20th Anniversary event from agenda development through execution including the creation of marketing communications, executive scripts, and collateral. Managed, and received accolades for, International division’s portion of 2012 Global Corporate Convention.• Explored and identified new market penetration opportunities. Outlined the legal, financial, regulatory, logistical, manufacturing, registration, competitive landscape, human resources, and marketing aspects of launching in India and provided next-step recommendations. Based on these insights, the market launch plan kicked off.• Developed over 100 unique marketing materials for Mexico and overhauled promotions publication to serve as an inventory management tool while incorporating a Health Education Campaign to inform and entice distributors.• Crafted strategy and executed Indonesia market launch.• Implemented creative pricing strategies and managed inventory, courier rates, third party warehousing, and marketing promotional techniques resulting in an improvement in Mexico’s operating income of nearly 60% over a period of one year and a 35% reduction in per-order costs.

Miami, Florida, Us

• Acted as Mexico’s marketing and operations manager overseeing inventory, shipment requests, logistics coordination, forecasting, and promotions. Created innovative Inventory Status Report and managed product supply chain to improve operational efficiency – exceeded goals of increasing Mexico operating income by 3% and limiting backorders to less than 2 per month to achieve 100% backorder reduction and increase operating income 24% over a year period.• Mitigated risk of imminent regulatory changes resulting in 60 Mexico labels being non-compliant. Directed cross-functional team to update labels while avoiding stock out and minimizing losses due to scrapping non-compliant labels and finished goods. Seized opportunity to implement bar code on all Mexico labels for future inventory management.• Streamlined processes and procedures for Mexico including promotion determination, establishment of product import permit requests and lead time, historical demand and promotion tracking for forecasting.

Herndon, Va, Us

• Established and published a competitor profile and matrix. Identified client leads resulting in approximately $2MM in opportunities; developed customized portfolios for client proposals.• Developed, coordinated and executed headquarters move positioning and overall company marketing strategy; arranged conferences, tradeshows, client appreciation events, and a new headquarters open house• Conducted and analyzed client surveys for market research, created a branding slogan, revamped corporate overview presentation, designed tradeshow post-up and table top stands, overhauled tradeshow booth, and generated swag• Established and implemented systematic procedures for tradeshows, conferences, lead follow-up and prioritization; assigned specific responsibilities for tasks within all regions

San Francisco, Ca, Us

● Marketing Club, Vice President● MBA Program Ambassador ● American Marketing Association, Member● National Society for Hispanic MBAs, Member● Challenge for Charity, Volunteer● Study Abroad Program, China● Study Abroad Program, Latin America (Uruguay, Chile & Argentina)

B.A., Dual Major: Political Science & Spanish; Minor: Earth & Environmental Science

Professional Development Program

Mba, Dual Emphases: Marketing, International Business

Spanish Literature And Culture

High School

Bachelor Of Arts - Ba

Bachelor Of Arts - Ba