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Experienced and dynamic marketing manager with an unwavering passion for fueling business growth. With over a decade of unwrapping the secrets behind digital marketing and online triumphs, I specialize in orchestrating data-driven marketing campaigns that produce jaw-dropping results.Take a glimpse at my star-studded achievements:๐ Commanded and nurtured teams of up to 14 marketing virtuosos, cultivating their skills and orchestrating symphonies of success.๐ฐ Magically sliced marketing costs by a dazzling 20%, conjuring up a more efficient allocation of resources and maximizing our advertising firepower.๐ Conducted a marketing symphony that skyrocketed sales from a humble $1.2 million to an awe-inspiring $2.5 million in a single year, leaving competitors gasping for air.๐ Consistently worked hard, securing a spot in the top 5% of the talent pool for two consecutive years, with my relentless pursuit of excellence.My secret weapons lie in:๐ก Conversion Optimization: Unleashing the power of data analysis and wicked A/B testing sorcery to elevate conversion rates by up to 25% on pivotal landing pages and marketing funnels.๐ Analytics Alchemy: Weaving captivating tales from the intricate tapestry of data using tools like Google Analytics, Tableau, and Google Data Studio to unlock untapped insights and guide our marketing sorcery.๐ค Automation Wizardry: Harnessing the enchantment of marketing automation platforms like HubSpot and Marketo to craft seamless customer journeys and cast spells of efficiency.๐ค Cross-functional Conjuring: Collaborating harmoniously with sales and product sorcerers to align growth strategies, concocting go-to-market potions that bewitch customers, and conjuring mesmerizing product launches.๐ฏ Content and Digital Magic: Masterfully crafting and executing captivating strategies that conjure website traffic storms, boost brand visibility like a supernova, and summon floods of leads.As a growth magician, I'm fueled by the exhilaration of uncovering innovative approaches to captivate, enchant, and convert customers. I thrive in realms of rapid change, relishing diverse projects that demand creative problem-solving and strategic sorcery.Let's connect and unlock the hidden potential of your business, weaving spells of growth and success together. Get ready to embark on an extraordinary journey where our marketing enchantments will transcend expectations and leave a lasting mark on the realm of business.
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Senior Marketing ManagerEricssonMyrtle Beach, Sc, Us
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Senior Marketing ManagerCradlepoint, Part Of Ericsson Jun 2023 - PresentBoise, Idaho, Us -
MemberCybersecurity Marketing Society Jul 2020 - PresentNew York, UsMember of Cybersecurity Marketing Society -
MemberCmo Alliance Dec 2023 - PresentSan Francisco, UsConnecting and learning collaboratively through events, podcasts, and other ways that form a catalyst for success and growth, the Chief Marketing Officer Alliance is a collective of passionate CMOs and aspiring CMOs. -
Marketing DirectorEureka Security Dec 2022 - Mar 2023Tel Aviv, Israel, Il๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:A seed, start-up organization that provides a DSPM public cloud solution for AWS, GCP, Snowflake, and Microsoft Azure.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โ Developed and implemented B2B positioning strategies and programs to drive brand awareness, demand generation, and support business objectives.โ Executed PR and media plans to amplify brand, product awards, and GTM positioning, effectively increasing media coverage and enhancing brand reputation.โ Managed website, social media, and creative assets to ensure consistent brand messaging and engaging user experiences, driving customer engagement and business growth. -
Marketing DirectorSonrai Security Nov 2019 - Oct 2022New York, Ny, Us๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:An enterprise cloud security start-up with a platform that provides CIEM, CSPM, and cloud security solutions for AWS, Google Cloud, and Microsoft Azure.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โOversaw resource allocation and budget management, optimizing team productivity and ensuring the successful execution of marketing projects within established timelines and financial parameters.โDemonstrated exceptional written communication skills by crafting compelling press releases, engaging blog posts, persuasive award submissions, and thought-provoking call for papers, effectively driving brand visibility, thought leadership, and industry recognition.โ Managed tradeshows and events, including experiential marketing initiatives, field marketing, channel marketing, and technology partner initiatives. -
Head Of Demand GenerationBluecrest May 2018 - Nov 2019Danbury, Connecticut, Us๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:Acquired by Platinum Equity in 2018, formerly the DMT division of Pitney Bowes.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โ Established and managed growth metrics, aligning marketing activities with revenue goals to track, report, and analyze performance effectively.โ Implemented and optimized digital marketing campaigns, utilizing PPC advertising, email marketing, social media advertising, and SEO strategies to drive qualified leads, boost brand visibility, and achieve significant increases in online engagement, lead generation, and conversion rates.โ Oversaw the end-to-end management of the marketing programs by collaborating with cross-functional teams and managing direct reports. -
Senior Marketing ManagerPitney Bowes May 2016 - May 2018Stamford, Ct, Us๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:A global commerce company that provides e-commerce, shipping, mailing, finance, and data solutions to organizations of all sizes.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โ Developed and executed measurable demand generation programs that generated a quality pipeline and drove revenue through direct sales. This resulted in an increase in average order value (AOV) and surpassed the marketing quota by 6%.โ Defined and implemented the end-to-end lead management process in coordination with sales and marketing leaders. Established mutually agreed service levels to optimize lead conversion and accelerate sales cycles.โ Implemented and managed digital marketing campaigns, leveraging channels such as PPC advertising, email marketing, social media advertising, and SEO strategies to drive qualified leads and increase brand visibility. Resulted in a significant increase in online engagement, lead generation, and conversion rates. -
Digital Marketing DirectorBirch Sep 2013 - May 2016๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:Birch is a catalyst for start-up companies that want to grow faster by using marketing to attract and win business.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โ Led and managed programs and ABM strategies to secure customer interest, engagement, and meetings for SaaS solutions, driving revenue growth.โ Drove demand generation through inbound and outbound strategies (webinars, content, events/tradeshows, emails, ppc, social media, SEO, target marketing, etc.), resulting in increased lead generation and brand visibility.โ Managed BDR team's inbound and outbound activities, developing leads, engaging contacts, and nurturing the database to enhance conversion rates and revenue opportunities.
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Director Of Field MarketingIntralinks Sep 2012 - Sep 2013New York, Us๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:SS&C Intralinks is the leading FinTech platform for secure document sharing and collaboration.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โ Aligned regional marketing plans, gaining buy-in from sales and channel teams through effective communication and collaboration.โ Successfully managed and executed multiple concurrent marketing campaigns, adapting swiftly to evolving needs and market dynamics.โ Led end-to-end go-to-market strategy for a new SaaS file-sharing service, driving demand generation, social media engagement, channel partnerships, technical marketing requirements, customer experience enhancements, and field marketing initiatives. -
Marketing ConsultantConsult Apr 2011 - Sep 2012๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:Worked with seed start-up organizations to create and implement GTM strategies.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โAssisted start-up companies with the set-up of marketing operations and marketing campaigns to generate leads through online strategy including websites, social media, content syndication, and internal communications. โAssumed clients' responsibilities in a variety of marketing areas, including website usability, demand generation, product marketing, branding, and market planning. โClients included Birch, StackPop, SocialFlow, and DJM Sales & Marketing.
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Marketing DirectorSymantec Dec 2006 - Apr 2011San Jose, California, Us๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:Broadcom, Symantec Enterprise Cloud provides IT security solutions to enterprise businesses.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โ Oversaw comprehensive marketing and strategic planning programs through a team of direct reports, encompassing corporate communications, regional product marketing, telemarketing, demand generation, channel marketing, relationship marketing, and event and field marketing.โ Led direct reports in consistently achieving Enterprise Annual Recurring Revenue (ARR) targets for managed service contracts, resulting in marketing contributions accounting for 83% of total annual recurring revenue.โ Managed corporate collateral and communications, including adherence to brand standards, creation of targeted collateral (white papers, datasheets, etc.), and external documentation development.โ Implemented relationship marketing, client service programs, and churn prevention initiatives to drive client development, resulting in significant savings from reduced price churn and increased revenue attributable to marketing efforts.โ Assumed responsibility for strategic planning and day-to-day implementation to ensure the effective execution of the marketing strategy.โ Established and managed a virtual team to drive profitable revenue streams for the SaaS business. -
Field Marketing ManagerTrend Micro Jan 2005 - Dec 2006Tokyo, Japan, Jp๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:Leading enterprise B2B security and threat management solutions.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:Created and managed the North America Field Marketing department to focus on targeted marketing programs to drive awareness and interest in hardware, software, and SaaS solutions for North American Enterprise sales revenue generation. -
Field Sales RepresentativeInsight Feb 2004 - Mar 2005Chandler, Arizona, Us๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:Software Spectrum was acquired by Level 3 Communications in 2002 who sold it to Insight Enterprises in September 2006. They were the leading reseller of IT security software, hardware, and SaaS solutions.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:Met and exceeded revenue target by selling software and hardware IT products and services using solid arguments to prospective customers, performed cost-benefit analyses of existing and potential customers, and maintained positive business relationships to ensure future sales. -
Project ManagerSpectrum Data Technologies Jun 2001 - Feb 2004Us๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐:IT consulting and development company helping enterprise B2B organizations create mobile applications and online solutions.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:Managed client project of computerized systems for retail music specialty clubs with the responsibility of the planning, procurement, and execution of the eCommerce site. The first point of contact for any issues or discrepancies arising from within the heads of various departments. -
Customer Relationship Marketing SpecialistSubaru Of America May 2000 - May 2001Camden, Nj, Us๐๐๐๐ค๐ ๐ซ๐จ๐ฎ๐ง๐: SOA is a subsidiary of Subaru Corporation of Japan. The company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 600 dealers throughout the United States.๐๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:As a relationship marketer, I learned the long-term value of customer relationships and extended communication beyond intrusive advertising and sales promotional messages by assisting in the management of "DRIVE" magazine.
Kelly Speiser Skills
Kelly Speiser Education Details
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Rowan UniversityMarketing
Frequently Asked Questions about Kelly Speiser
What company does Kelly Speiser work for?
Kelly Speiser works for Ericsson
What is Kelly Speiser's role at the current company?
Kelly Speiser's current role is Senior Marketing Manager.
What is Kelly Speiser's email address?
Kelly Speiser's email address is ke****@****ecurity
What is Kelly Speiser's direct phone number?
Kelly Speiser's direct phone number is +181756*****
What schools did Kelly Speiser attend?
Kelly Speiser attended Rowan University.
What are some of Kelly Speiser's interests?
Kelly Speiser has interest in Children, Economic Empowerment, Politics, Education, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Arts And Culture.
What skills is Kelly Speiser known for?
Kelly Speiser has skills like Lead Generation, Product Marketing, Enterprise Software, Demand Generation, Saas, Crm, Strategy, Cloud Computing, Management, Sales Enablement, Start Ups, Sales.
Who are Kelly Speiser's colleagues?
Kelly Speiser's colleagues are Amir Elkala, Carl-Gunnar Perntz, Marina Lopes Rodrigues, Peter Wikman, Filippo Vimini, Saurabh Bisht, Manish Chaturvedi.
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