Leading the Commercial and Experience Management Programs to deliver on the acquisition integration of Sunwing and WestJet.

Firebrand Strategic Marketing is a boutique marketing communications consultancy specializing in developing and executing integrated strategies that allow brands to connect meaningfully with today’s plugged-in consumers.We work with brands and companies who are passionate, purpose driven and ready to create content and conversations that make the world a better place. More than ads, more than likes, we find the intersection between the things a brand wants to convey and the things an audience wants to hear, discuss, and act upon. We hone in on a brands goals, identity and opportunities for to create meaningful and measurable connections with the right audiences.

• Responsible for developing innovative integrated marcomm strategies from start to finish for all clients: incorporating strategies and tactics related to brand marketing, digital & content marketing, advertising & social amplification and all public, media and community relations. • Developed and implemented all processes, workflows and strategies and templates for business development, client management, resourcing and collaboration• Managed, trained and lead a team of employees, contractors and support staff in the execution of PR, Digital Marketing and Social Media strategies, executions and campaigns designed to build the clients brand awareness and affinity, share of market and social audiences • Acted as a key player in business development: writing proposals, pitching new clients and managing new client onboarding to the completion of their strategic planning phase before onboarding an account director, writer and creative team for involvement in the execution phases and ongoing client management. • Lead account teams in the ongoing implementation, growth and development of clients’ marcomm strategies, identifying and pitching clients new, innovative campaign and engagement opportunities on an ongoing basis• Managed client relationships on major accounts facilitating effective collaboration between client teams and agency teams

• Developed and executed fan acquisition strategies and campaigns, building the Facebook audience from only a few thousand to +120k Fans [1100% increase].• Developed and executed comprehensive social media strategies that enrich the customer experience, increase brand awareness and support business objectives • Developed and implemented pure-play social strategies and campaigns designed to engage fans• Managed the relationship with the agency of record to develop and create shareable content, consistently achieving engagement rates unparalleled by other telcos/ISPs.• Launched a Support Community on shaw.ca and developed practices, protocols and training for offering customer support via social media.• Developed an Employee Engagement program providing social media guidelines, resources for getting started in social and encouraging employee participation• Measured and analyzes the impact of social media, synthesizing data into actionable insights to inform strategy.

• Worked with National Public Relations to coordinate active media relations efforts leading up to the grand opening, achieving 475 hits of publicity that delivered more than 137.8 million gross media impressions, including over 4.5 hours of television, 1¼ hours of radio and 57,746 lines of print coverage that helped attract over 275,000 shoppers during the opening celebration. • Won the International Council of Shopping Centres’ prestigious Gold Maple Leaf Award for Excellence in Public Relations for the 2009 PR campaign. • Designed and implemented an active community relations strategy to position CrossIron Mills as an integral part of the Rocky View (Balzac), Airdrie and North Calgary communities, while maximizing the community relations budget.• Lead the planning & execution of large scale inaugural community events including the 2010 Stampede Breakfast, Stick-It to Prostate Cancer Ball hockey Tournament & Starry Night Silent Auction supporting the Make-A-Wish Foundation®• Managed the public image and media representation of CrossIron Mills, designing and implementing an annual Public Relations program consisting of community, media and social media relations.• Directed all internal, external and crisis communications, writing media advisories, press releases and pitches as well as developing issue guides and key messages for proactive and reactive media relations, tenant/employee relations and customer service messaging.• Collaborated with Marketing in the design and execution of the annual Marketing plan, providing input from a community and public relations perspective.• Built strategic relationships with community organizations/partners, local media and key opinion leaders.

-Design, produce and coordinate the distribution of all marketing material, resources and internal/external communications.-I've amassed an extensive portfolio of various marketing materials and mediums that maintain consistent branding, effectively communicate a valued offering and target an extensive& diverse audience.-Successfully coordinate all direct mail, print & electronic advertising, source and implement social and new media marketing opportunities.-Effectively manage all internal and external communications with clients, media, consultants, communities and the public. -Collaborate with web programmers to oversee the development the company's new website from start to finish, researched and composed the articles and resources for the website and effectively maintain the site and online client communications.

-Assisted the President/C.E.O in all areas of business development, investor relations and marketing .-Designed marketing and investor relations materials to assist in the recruitment of investment dollars.-Successfully implemented new organizational systems that significantly improved the efficiency and accuracy of business management.-Provided valuable market research and reporting on the feasibility of business development opportunities.-Communicated effectively and professionally with clients and investors in person and through the production of various communication materials.

-Successfully coordinated weekly special events, activities and promotions and networked with patrons, to ensure they were satisfied with the service and atmosphere, entertained and sure to return.-Assisted in the creation and planning of special events, recruitment of VIP guests and a variety of promotions.-I established an excellent rapport with customers, had many loyal patrons and frequently received excellent feedback from customers, co-workers and management.

-Excelled in my role coordinating and facilitating promotional events for portfolio products at bars, restaurants, retail stores and corporate events across Southern Alberta where product sales were consistently tripled or better as result of the event.-Consistently received positive feedback from managers at establishments where I was promoting in regards to my excellent interpersonal skills, natural leadership abilities, organized coordination of events and ability to engage customers and encourage sales.-Assisted sales representatives in calling on key accounts, networking and positioning products for maximum profitability. -Liaised with media (on-air, and print) and event hosts to promote events and products.