Kelly Spinella Email & Phone Number

Manages the development and implementation of the Town’s marketing and brand strategiesthat ensures a cohesive communications program for internal and external audiences. Maintainseffective working relationships with Town employees, community members, and appropriateothers in support of assigned duties.Serves as Project Manager for the Town’s Destination Marketing Organization (DMO) AnnualMarketing Plan;• Meets at regular intervals to assist in the development of the annual marketing plan andmaintains accountability for the DMO’s fulfillment of contractual obligations;• Oversees the creation and design of content and brand material such as newsletters, eventgraphics, marketing brochures, data sheets, digital, print ads, infographics, presentations,and other collateral pieces;• Oversees the creation and design of Town branded swag such as hats, shirts, cups, and allgiveaway items;• Oversees the creation, design and development of informative, customer-focused andvisually compelling content and materials for public information and marketing initiativesacross multiple distribution channels;• Create and aid in development of presentations to the public by Mayor, Town Manager orother members of the Town Council or Senior staff;• Work with Chamber of Commerce and other partners on developing long term Marketingplans for the Town;• Creates, designs, and develops informative, customer-focused, and visually compellingcontent and materials for public information and marketing initiatives across multipledistribution channels including social media, electronic, mobile, broadcast and print;• Develops graphics, layouts, and digital content, ensuring consistency in branding, logomanagement, graphic design, use of photography and video;

Hilton Head Island, South Carolina Area

Manages the development and implementation of the Town’s marketing and social media communication strategies that ensures a cohesive communications program for internal and external audiences. Maintains effective working relationships with Town employees, community members, and appropriate others in support of assigned duties.• Serves as Project Manager for the Town’s Destination Marketing Organization (DMO) Annual Marketing Plan; meets at regular intervals to assist in the development of the annual marketing plan and maintains accountability for the DMO’s fulfillment of contractual obligations;• Oversees the Town’s interactions with the public through authoring and implementation of the Town’s Social Media Strategic Plan, ensuring a deliberate social media communications plan is in place to support Town Council and Executive Office focus areas and objectives; analyzes engagement data, identifies trends in customer interactions, and plans digital campaigns to build community online;• Manages the entire portfolio of the Town’s social meda platforms, to include Facebook, Twitter, Instagram, YouTube, LinkedIn, Flickr, and Nextdoor as well as other emerging platforms as deemed necessary to support Town communications needs;• Creates, designs, and develops informative, customer-focused, and visually compellingcontent and materials for public information and marketing initiatives across multipledistribution channels including social media, electronic, mobile, broadcast and print;• Develops graphics, layouts, and digital content, ensuring consistency in branding, logomanagement, graphic design, use of photography and video; • Produces, edits and assembles materials for photography and video production; makes artistic decisions regarding appropriate lighting, shooting angle, framing, placement, and type of audio required;• Develops, inputs, and edits digital content (including embedding graphics, links, video and photographs)

Hilton Head Island, South Carolina Area

Manages the entire portfolio of the Town’s social media platforms, to include Facebook, Twitter, Instagram, YouTube, LinkedIn, and Nextdoor as well as other emerging platforms as deemed necessary;• Under very limited supervision, devises and authors the Town’s Digital and Social Media strategy, ensuring a deliberate social media communications plan is in place to support Town Council and Executive Office focus areas and objectives;• Performs analysis of activity on social media network sites and provides regular reports and recommendations;• Develops, inputs and edits digital content (including embedding graphics, links, video and photographs) in support of the Town's social media objectives;• Creates, designs and develops informative, customer-focused and visually compellingcontent and materials for public information and marketing initiatives across multipledistribution channels including social media, electronic, mobile, broadcast and print;• Develops graphics, layouts and digital content, ensuring consistency in branding and logomanagement;• Serves as Project Manager and chief editor of the Town’s annual report, ensuring all departments provide input, drafting the report and ensuring it is published; • Serves as staff photographer; creates photographs and/or records videos of Town facilities, events, buildings, landscape scenery, community activities, staff interviews and other items for use on website, social media and other mediums;• Uses video/camera equipment to produce, edit and assemble materials for production; makes artistic decisions regarding appropriate lighting, shooting angle, framing, placement, and type of audio required;• Catalogs photos and videos to ensure historical documentation of local sights, events, Towncommunications and events;• Acts as the primary backup for the Communications Director;• Acts as the primary backup for the Web Developer;• Performs emergency duties and other duties as assigned.

The principal function of an employee in this class is assist the Website Developer with thedesign, development and maintenance of the Town’s Internet, Extranet and Intranet websites.The majority of work is performed under the supervision and direction of the CommunicationsDirector, but considerable leeway is granted for the exercise of independent judgment andinitiative. Assists in the design, development, maintenance and updating of the Town’s Internet,Intranet and Extranet websites to ensure accuracy, adherence to standards, timeliness andrelevance of all information and images; consults with appropriate staff members, asneeded;• Collects, creates and implements web content requirements from Town departments toprovide timely information to citizens, businesses, visitors and Town staff via the internetand/or intranet websites, social media and notification services;• Assists with design of graphics and optimizes images for placement on the Town’s website,social media and printed materials;• Assists Website Administrator in design, development, testing, and implementation ofcustom web applications, services and databases for external and internal use;• Assists with the coordination, design and development of the Town’s Quarterly Newsletter,including the design and layout of articles and photos within specified deadlines;• Updates Town’s social media sites and monitors social media conversations as directed;• Photographs and/or records video of Town facilities and events as necessary for use onwebsite, social media and other mediums;• Handles Intranet and Internet website special projects as assigned;• Acts as the primary backup for the Website Developer in his/her absence;

Www.Ladyfish.Com

Welcome to high performance apparel for women who love to fish! Comfortable coastal wear and ladies fishing apparel. After fishing for years I realized that there was nothing out there to cater to the ladies who fish. Why not? I believe I can out fish most of the guys I know (if not, atleast I can bait my own hook). My goal is to provide high performance gear for women who love being out on the water! Wether you like to fish in a lake, at the river or in the ocean, whatever type of fishing you do, ladyfish is for you! www.ladyfish.comCopyright © 2014 Lady Fish Outfitters LLC

Hilton Head Island, Sc

Let us handle your marketing needs. We specialize in Design, Print, Logos, Brochures, Branding materials, Business cards, Websites and Social media marketing. No job is too big or small, we are here to help your business succeed.Email us today kelly@ladyfishproductions.comwww.ladyfishproductions.com

Managed the creative team, this included an Art Director, 3 designers, a few freelance designers and hired photographers. Worked with both the sales and the executive departments to develop successful strategies and campaigns that attract new customers and wow current clients.Lead the production to through deadlinePlan and executed campaigns, photoshoots Occasionally help with development of new brand guidelines

Hilton Head Island, Sc

- Head on photoshoots- Get props/ models/concept ideas for photoshoots- work with photographers on a shot list, the general idea - come up with creative ideas concepts for the magazine- think outside the box- Stay up to date on technology/design- Video tape events and behind the scene of photoshoots- Produce/create videos- Design/layout the whole magazine- In charge of the placement of the ads- send out email blast/online newsletters- fix the printer- in house tech-gal- a little bit of everything